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Travel SEO agency in London

Targeting travel goers with your content, every step of the way

We work with online travel agents, hotels, accommodation websites and tour operators for transactional optimisation through our SEO for ecommerce services. Depending on your needs, we offer full scale SEO campaigns or specific initiatives around content marketing or digital PR.

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Our Travel SEO Services

With mobile devices on the tips of our fingers at every minute of the day, we have access to an unprecedented amount of information on any topic. When it comes to booking a travel journey, we now research in what Google refers to as “micro moments”, searching for specific pieces of information to help us decide on the perfect destination and way to get there.

At Polaris, we connect your travel brand with prospective travel goers by matching your products with their interests and search behaviour. From there, we work with you on your overall digital strategy to continue to drive them through your funnel through to final booking.

Technical SEO

Analysing your sites technical performance including Speed, Security, Integration with Google & Usability to increase performance and conversion rates.

Onsite SEO

We firstly work with you to create an SEO map for your website, upon which we then go through and optimise all content areas with User queries in mind.

Travel PR & Outreach

Ensuring your website has a healthy Domain Authority and third party exposure, we can distribute your content to our contact database of over 35,000 editors.

Content Marketing

Whether a new product launch or a campaign to increase sales, we create engaging content campaigns that drive exposure for your business.

International SEO

With Global SEO experience in over 15 countries, we can increase your exposure in a number of international markets through SEO.

Website Migration

Over 1200 site migrations and counting, our team of SEO Experts can manage your new site launch with no loss of traffic or experience.

of online experiences begin with a search engine. We analyse users
in your market and identify their conversion paths.

Our SEO Account Process

We start planning our travel seo campaigns by firstly understanding your businesses annual trends, by seasonality and global demand. Once we know this, we build a 12 month strategy that starts engaging potential buyers at the beginning of their journey, before they aim to travel.

Our team of travel seo experts work collectively to improve the authority of your destination website, ensuring that key destinations such as package holiday pages have evergreen content to keep them ranked over time.

Our experts will work to improve your SEO from both a technical onpage perspective right through to an off page perspective through digital PR, all culminating to drive a clearly measurable increase in bookings through SEO.

Our SEO Account Process

Our SEO Principles

Travel Agents & Tour Operators Tourist Boards & AccomodationTravel PR & Outreach ServicesExpert SEO Account ManagersSeasonally targeted campaigns360 Attribution based Analytics

An SEO Agency Focused on ROI

Our SEO team comprises of specialist Account Directors and SEO Managers that are multiskilled across technical and content-based SEO strategies.

With experience across all forms of travel & tourism our team are well versed to drive bookings and performance over time.

All team members stay abreast of the latest SEO trends, and enjoy sharing their knowledge and expertise within the team and wider SEO community.

Learn more about our SEO managers
An SEO Agency Focused on ROI

Sectors We Service

At polaris we have experience in working across a number of sectors. What makes us different is how we take these experiences and tailor our service to perform better within each sector. Speak to one of our sector experts or read more below.

Online Travel Agents

Working with tech start ups to establised Saas platforms, we are experts in understanding the value your tech solution brings to a client and how to convey this to them.

Hotels & Accommodation

As experts in training ourselves, we understand how to drive delegates onto public schedules and also generate incompany training leads.

Tourist Boards

We work with venue managers to diversify the use of a venue and increase revenue through meeting room, conference, gala and corporate party event bookings.

Talk to Us About Your Travel SEO Strategy

Send us your Travel SEO brief and a member of our team will get back to you to arrange an initial consultation and SEO audit.

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""Polaris have been honest and realistic about the time and approach needed to get our business the digital perfomance we needed. Thanks to their expertise and commitment, we have diversified our business and can see B2C being a larger part of our revenue going forward. Great team that really are experts in their field.""
Tim BeecroftTim BeecroftDigital Marketing Manager,


As experts within the SEO industry, we have taken our learnings and used them to offer useful resources that will help you plan your SEO campaigns and strategies more effectively.

Learning Corner

International SEO - Website StructureUnderstand the 3 ways you can setup your international website structure for SEO.
Semantic Keywords Learn about how keywords relate together to form semantic keyword groups.
Voice Search in 2022Understand the Voice Search opportunities in 2022 and how you can utilise them

Latest Travel SEO blog posts

B2B SEO activity in Q4 – What does this typically look like for a tech / SaaS company?B2B SEO activity in Q4 – What does this typically look like for a tech / SaaS company?

Whilst we are all behaving as consumers, franticly experiencing retail sales and purchases in the final big push up to Christmas, as B2B Marketers the…

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How To Develop a Successful Digital PR StrategyHow To Develop a Successful Digital PR Strategy

Digital PR is a popular online marketing strategy that’s based on traditional PR but takes a digital approach. But what exactly is digital PR? Why…

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Meet POLARIS' new Content Manager - Simon CromieMeet POLARIS' new Content Manager - Simon Cromie

Hi there! I’m Simon and I’ve just started as Content Manager at POLARIS. My job is to oversee all things content-related, including content campaigns for…

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What others are reading right now

Unwrap Success: 5 Must-Try Ecommerce SEO Quick Wins for Retail Brands This ChristmasUnwrap Success: 5 Must-Try Ecommerce SEO Quick Wins for Retail Brands This Christmas

With it being Black Friday, a lot of retail and ecommerce businesses during the past fortnight have been busy wrapping up the campaign and making…

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AI-Driven SEO for B2B Excellence: Your Guide to SuccessAI-Driven SEO for B2B Excellence: Your Guide to Success

Artificial Intelligence (AI) has revolutionised the digital landscape, reshaping the way businesses operate and engage with their target audience. One area that has witnessed significant…

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Ecommerce: A Complete Guide to Selling OnlineEcommerce: A Complete Guide to Selling Online

Ecommerce has become a huge market over the past two decades. People love shopping online, whether that’s on a huge marketplace like Amazon or a…

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Critical Factors For SEO Success

Evergreen Content

Ensuring your destination pages stay current is critical in a future proof SEO strategy. Having evergreen content will allow your site and pages to have a core base of useful information that users can revisit time and time again.

Seasonal Marketing Calendar

Tour Operators and Travel Agents need to have a seasonal marketing calendar that can be shared with an SEO agency, so that the right products are marketed at the right time.

Full 360 Digital Strategy

SEO will drive users through your funnel at various stages, however it will work in conjunction with other channels such as PPC, Email and Retargeting.

Tracking & Analytics

Tracking a users progress from prospect to booking is critical in understanding the marketing value chain and SEOs true benefit overall.

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Want to ask an expert about your business?

George GaultL&D, Martech, E-Commerce, EventsGeorge GaultAsk George
Amo SokhiB2B, Retail, SaaS, WholesaleAmo SokhiAsk Amo
SME, Retail, Travel, Professional ServicesJon DartnellAsk Jon

Frequently Asked Questions

Will SEO get travel enquiries for my business?

SEO can significantly generate more leads as it is known for effectively improving goal conversions, this can be accomplished by increasing the visibility of a website in the search results and by targeting buyers at the correct stage of the sales funnel.

Our margins are tight, can we afford SEO?

SEO is usually a very affordable and cost-effective marketing tool as it relies only on strategy to improve the organic search results and positions long term, meaning no advertisement costs are involved and the impact of worked carried out is long lasting.

What is the most important: SEO or PPC?

PPC and SEO are both fundamental parts of any digital marketing campaign and should always work together in order to guarantee better results.

We are a hotel, is it worth us investing directly into our own SEO?

As most of the bookings are usually made online it is extremely important for any hotel to be at the top of search results making it easier for users looking for reservations to find it. This includes aiding in strategies across booking engines and portals, which in essence work as search engines themselves.


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