{"id":25429,"date":"2019-08-05T18:12:36","date_gmt":"2019-08-05T17:12:36","guid":{"rendered":"https:\/\/www.polarisagency.com\/glossary\/people-also-ask\/"},"modified":"2025-02-06T10:15:56","modified_gmt":"2025-02-06T10:15:56","slug":"people-also-ask","status":"publish","type":"glossary","link":"https:\/\/www.polarisagency.com\/us\/glossary\/people-also-ask\/","title":{"rendered":"People Also Ask"},"content":{"rendered":"<p>People Also Ask is a feature on Google\u2019s search results pages that displays a set of related questions, often shown beneath or between organic listings. Each question can be expanded to reveal a concise answer pulled from a relevant webpage.<\/p>\n<p><strong>What is it?<\/strong><br \/>\nThis feature was introduced to help users discover more detailed or tangentially related information tied to their original query. For instance, if someone searches \u201cbest running shoes,\u201d they might see questions like \u201cWhat are the best running shoes for flat feet?\u201d or \u201cHow often should running shoes be replaced?\u201d Clicking on any of these questions reveals a short excerpt\u2014commonly referred to as a snippet\u2014along with a link to the source site. As users expand different People Also Ask questions, additional follow-up questions often appear, effectively guiding them through a deeper exploration of the topic.<\/p>\n<p><strong>How is it used?<\/strong><br \/>\nFrom an SEO perspective, ranking in People Also Ask can increase a site\u2019s visibility and drive additional organic traffic. Site owners can optimize for this feature by addressing common user queries in their content, using clear headings or question-based formats. Providing concise, direct answers near the top of a page can improve the chance of being selected. Monitoring People Also Ask boxes is also useful for keyword research and content ideation, as it highlights user intent and potential knowledge gaps. Ultimately, showing up in these answer boxes can position a site as a trusted resource, leading to more brand exposure and credibility in competitive search environments.<\/p>\n<p><strong>Applicable Areas<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.polarisagency.com\/us\/seo\/onpage-seo\/\">On-page SEO<\/a><\/li>\n<li><a href=\"https:\/\/www.polarisagency.com\/us\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.polarisagency.com\/us\/seo\/b2b-seo\/\">B2B SEO<\/a><\/li>\n<\/ul>\n<p><strong>Related terms<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.polarisagency.com\/us\/glossary\/featured-snippets\/\">Featured Snippets<\/a><\/li>\n<li><a href=\"https:\/\/www.polarisagency.com\/us\/glossary\/serp-features\/\">SERP Features<\/a><\/li>\n<li><a href=\"https:\/\/www.polarisagency.com\/us\/glossary\/search-intent\/\">Search Intent<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","glossary_category":[619],"class_list":["post-25429","glossary","type-glossary","status-publish","hentry","glossary_category-core-terms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>People Also Ask - POLARIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polarisagency.com\/us\/glossary\/people-also-ask\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"People Also Ask - POLARIS\" \/>\n<meta property=\"og:description\" content=\"The set of blue links at the bottom of search results pages that show similar searches to the what has been carried out.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.polarisagency.com\/us\/glossary\/people-also-ask\/\" \/>\n<meta property=\"og:site_name\" content=\"POLARIS\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-06T10:15:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"People Also Ask - POLARIS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.polarisagency.com\/us\/glossary\/people-also-ask\/","og_locale":"en_US","og_type":"article","og_title":"People Also Ask - POLARIS","og_description":"The set of blue links at the bottom of search results pages that show similar searches to the what has been carried out.","og_url":"https:\/\/www.polarisagency.com\/us\/glossary\/people-also-ask\/","og_site_name":"POLARIS","article_modified_time":"2025-02-06T10:15:56+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.polarisagency.com\/us\/glossary\/people-also-ask\/","url":"https:\/\/www.polarisagency.com\/us\/glossary\/people-also-ask\/","name":"People Also Ask - POLARIS","isPartOf":{"@id":"https:\/\/www.polarisagency.com\/us\/#website"},"datePublished":"2019-08-05T17:12:36+00:00","dateModified":"2025-02-06T10:15:56+00:00","breadcrumb":{"@id":"https:\/\/www.polarisagency.com\/us\/glossary\/people-also-ask\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.polarisagency.com\/us\/glossary\/people-also-ask\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.polarisagency.com\/us\/glossary\/people-also-ask\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.polarisagency.com\/us\/"},{"@type":"ListItem","position":2,"name":"People Also Ask"}]},{"@type":"WebSite","@id":"https:\/\/www.polarisagency.com\/us\/#website","url":"https:\/\/www.polarisagency.com\/us\/","name":"POLARIS","description":"SEO Agency for Partners in the UK &amp; 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