{"id":25441,"date":"2019-08-05T18:06:47","date_gmt":"2019-08-05T17:06:47","guid":{"rendered":"https:\/\/www.polarisagency.com\/glossary\/google-my-business\/"},"modified":"2025-01-20T13:56:44","modified_gmt":"2025-01-20T13:56:44","slug":"google-my-business","status":"publish","type":"glossary","link":"https:\/\/www.polarisagency.com\/us\/glossary\/google-my-business\/","title":{"rendered":"Google My Business"},"content":{"rendered":"<p>Google My Business is the profile that appears in Google\u2019s local map listings at the top of search results. It displays relevant local businesses based on a user\u2019s geographic location and the nature of their search, featuring details such as addresses, phone numbers, and customer reviews.<\/p>\n<p><strong>What is it?<\/strong><br \/>\nGoogle My Business is a free tool that allows business owners to manage how they appear in local search results and on Google Maps. By claiming and verifying their profile, organizations can add crucial information\u2014like operating hours, photos, and descriptions\u2014to help potential customers learn more about their offerings. The platform also facilitates direct communication with users, allowing businesses to respond to questions and reviews, post updates or special offers, and track engagement metrics. This visibility in local listings is especially beneficial for brick-and-mortar establishments or service providers whose clientele is location-focused.<\/p>\n<p><strong>How is it used?<\/strong><br \/>\nAfter creating or claiming a listing, business owners typically verify it through a postcard, phone call, or email to confirm authenticity. Once verified, they can optimize their profile by adding categories, photos, attributes (e.g., \u201cwheelchair accessible\u201d), and timely updates about new products or services. Regularly engaging with user reviews\u2014whether they\u2019re positive or negative\u2014demonstrates good customer service and can elevate trust. Keeping details up to date ensures that people searching for nearby options have accurate information at their fingertips. When optimized properly, a Google My Business listing can drive more foot traffic, phone calls, and website visits, ultimately boosting local visibility and revenue potential.<\/p>\n<p><strong>Applicable Areas<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.polarisagency.com\/us\/seo\/local-seo-services\/\">Local SEO<\/a><\/li>\n<li><a href=\"https:\/\/www.polarisagency.com\/us\/seo\/b2b-seo\/\">B2B SEO<\/a><\/li>\n<li><a href=\"https:\/\/www.polarisagency.com\/us\/sectors\/hospitality-events-marketing-usa\/\">Hospitality &amp; Event SEO<\/a><\/li>\n<\/ul>\n<p><strong>Related terms<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.polarisagency.com\/us\/glossary\/local-pack\/\">Local Pack<\/a><\/li>\n<li><a href=\"https:\/\/www.polarisagency.com\/us\/glossary\/local-seo\/\">Local SEO<\/a><\/li>\n<li><a href=\"https:\/\/www.polarisagency.com\/us\/glossary\/search-engine\/\">Search Engine<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","glossary_category":[619],"class_list":["post-25441","glossary","type-glossary","status-publish","hentry","glossary_category-core-terms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google My Business - POLARIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polarisagency.com\/us\/glossary\/google-my-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google My Business - POLARIS\" \/>\n<meta property=\"og:description\" content=\"The Google profile which is shown in the map listings at the top of the search results. Shows businesses around your local area related to your search.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.polarisagency.com\/us\/glossary\/google-my-business\/\" \/>\n<meta property=\"og:site_name\" content=\"POLARIS\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-20T13:56:44+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google My Business - POLARIS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.polarisagency.com\/us\/glossary\/google-my-business\/","og_locale":"en_US","og_type":"article","og_title":"Google My Business - POLARIS","og_description":"The Google profile which is shown in the map listings at the top of the search results. Shows businesses around your local area related to your search.","og_url":"https:\/\/www.polarisagency.com\/us\/glossary\/google-my-business\/","og_site_name":"POLARIS","article_modified_time":"2025-01-20T13:56:44+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.polarisagency.com\/us\/glossary\/google-my-business\/","url":"https:\/\/www.polarisagency.com\/us\/glossary\/google-my-business\/","name":"Google My Business - POLARIS","isPartOf":{"@id":"https:\/\/www.polarisagency.com\/us\/#website"},"datePublished":"2019-08-05T17:06:47+00:00","dateModified":"2025-01-20T13:56:44+00:00","breadcrumb":{"@id":"https:\/\/www.polarisagency.com\/us\/glossary\/google-my-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.polarisagency.com\/us\/glossary\/google-my-business\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.polarisagency.com\/us\/glossary\/google-my-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.polarisagency.com\/us\/"},{"@type":"ListItem","position":2,"name":"Google My Business"}]},{"@type":"WebSite","@id":"https:\/\/www.polarisagency.com\/us\/#website","url":"https:\/\/www.polarisagency.com\/us\/","name":"POLARIS","description":"SEO Agency for Partners in the UK &amp; Europe","publisher":{"@id":"https:\/\/www.polarisagency.com\/us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.polarisagency.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.polarisagency.com\/us\/#organization","name":"POLARIS","url":"https:\/\/www.polarisagency.com\/us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.polarisagency.com\/us\/#\/schema\/logo\/image\/","url":"https:\/\/www.polarisagency.com\/wp-content\/uploads\/2024\/05\/Polaris_Logo_AW_CMYK_Black-scaled.jpg","contentUrl":"https:\/\/www.polarisagency.com\/wp-content\/uploads\/2024\/05\/Polaris_Logo_AW_CMYK_Black-scaled.jpg","width":2560,"height":339,"caption":"POLARIS"},"image":{"@id":"https:\/\/www.polarisagency.com\/us\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.polarisagency.com\/us\/wp-json\/wp\/v2\/glossary\/25441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.polarisagency.com\/us\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.polarisagency.com\/us\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/www.polarisagency.com\/us\/wp-json\/wp\/v2\/media?parent=25441"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/www.polarisagency.com\/us\/wp-json\/wp\/v2\/glossary_category?post=25441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}