{"id":25543,"date":"2019-08-05T17:47:15","date_gmt":"2019-08-05T16:47:15","guid":{"rendered":"https:\/\/www.polarisagency.com\/glossary\/dns\/"},"modified":"2025-02-06T17:31:14","modified_gmt":"2025-02-06T17:31:14","slug":"dns","status":"publish","type":"glossary","link":"https:\/\/www.polarisagency.com\/us\/glossary\/dns\/","title":{"rendered":"DNS"},"content":{"rendered":"<p><strong>Definition<\/strong><br \/>\nDNS stands for Domain Name Server. It is a fundamental system that translates human-friendly domain names into IP addresses, ensuring that users and browsers can locate and load the correct website.<\/p>\n<p><strong>What is it?<\/strong><br \/>\nDNS operates as a hierarchical, distributed naming system across the internet. Instead of having to remember numerical IP addresses, users can simply enter a domain name (like <a href=\"http:\/\/www.example.com\" target=\"_new\" rel=\"noopener\">www.example.com<\/a>) into their browser. The DNS system then looks up the corresponding IP address and directs the request to the appropriate server. This lookup process involves querying multiple DNS servers in a tiered fashion\u2014from local caches to root and authoritative servers\u2014before the correct IP address is returned. By linking domain names to IP addresses, DNS plays a critical role in ensuring that websites and their pages are reliably delivered to the correct domain.<\/p>\n<p><strong>How is it used?<\/strong><br \/>\nWebsite owners configure DNS settings through their domain registrar or hosting provider to control where their domain points. Efficient DNS management, including proper record settings (like A, CNAME, and MX records), ensures that users experience minimal delays when accessing the site. Additionally, features such as DNS caching and security protocols like DNSSEC help improve performance and protect against cyber threats. Regular monitoring and maintenance of DNS configurations are essential to uphold website availability and overall online performance.<\/p>\n<p><strong>Applicable Areas<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.polarisagency.com\/us\/seo\/technical-seo\/\">Technical SEO<\/a><\/li>\n<\/ul>\n<p><strong>Related terms<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.polarisagency.com\/us\/glossary\/ip-address\/\">IP Address<\/a><\/li>\n<li><a href=\"https:\/\/www.polarisagency.com\/us\/glossary\/domain-name\/\">Domain Name<\/a><\/li>\n<\/ul>\n","protected":false},"template":"","glossary_category":[617],"class_list":["post-25543","glossary","type-glossary","status-publish","hentry","glossary_category-technical-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DNS - POLARIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polarisagency.com\/us\/glossary\/dns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DNS - POLARIS\" \/>\n<meta property=\"og:description\" content=\"Domain Name Server - allows for domain names to be linked to IP addresses. In turn this allows the IP address to deliver the website and it&#039;s pages to the correct domain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.polarisagency.com\/us\/glossary\/dns\/\" \/>\n<meta property=\"og:site_name\" content=\"POLARIS\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-06T17:31:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DNS - POLARIS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.polarisagency.com\/us\/glossary\/dns\/","og_locale":"en_US","og_type":"article","og_title":"DNS - POLARIS","og_description":"Domain Name Server - allows for domain names to be linked to IP addresses. In turn this allows the IP address to deliver the website and it's pages to the correct domain.","og_url":"https:\/\/www.polarisagency.com\/us\/glossary\/dns\/","og_site_name":"POLARIS","article_modified_time":"2025-02-06T17:31:14+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.polarisagency.com\/us\/glossary\/dns\/","url":"https:\/\/www.polarisagency.com\/us\/glossary\/dns\/","name":"DNS - POLARIS","isPartOf":{"@id":"https:\/\/www.polarisagency.com\/us\/#website"},"datePublished":"2019-08-05T16:47:15+00:00","dateModified":"2025-02-06T17:31:14+00:00","breadcrumb":{"@id":"https:\/\/www.polarisagency.com\/us\/glossary\/dns\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.polarisagency.com\/us\/glossary\/dns\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.polarisagency.com\/us\/glossary\/dns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.polarisagency.com\/us\/"},{"@type":"ListItem","position":2,"name":"DNS"}]},{"@type":"WebSite","@id":"https:\/\/www.polarisagency.com\/us\/#website","url":"https:\/\/www.polarisagency.com\/us\/","name":"POLARIS","description":"SEO Agency for Partners in the UK &amp; Europe","publisher":{"@id":"https:\/\/www.polarisagency.com\/us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.polarisagency.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.polarisagency.com\/us\/#organization","name":"POLARIS","url":"https:\/\/www.polarisagency.com\/us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.polarisagency.com\/us\/#\/schema\/logo\/image\/","url":"https:\/\/www.polarisagency.com\/wp-content\/uploads\/2024\/05\/Polaris_Logo_AW_CMYK_Black-scaled.jpg","contentUrl":"https:\/\/www.polarisagency.com\/wp-content\/uploads\/2024\/05\/Polaris_Logo_AW_CMYK_Black-scaled.jpg","width":2560,"height":339,"caption":"POLARIS"},"image":{"@id":"https:\/\/www.polarisagency.com\/us\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.polarisagency.com\/us\/wp-json\/wp\/v2\/glossary\/25543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.polarisagency.com\/us\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.polarisagency.com\/us\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/www.polarisagency.com\/us\/wp-json\/wp\/v2\/media?parent=25543"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/www.polarisagency.com\/us\/wp-json\/wp\/v2\/glossary_category?post=25543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}