{"id":23606,"date":"2025-01-07T16:32:18","date_gmt":"2025-01-07T16:32:18","guid":{"rendered":"https:\/\/www.polarisagency.com\/marketing-insights\/budgeting-for-seo-guide-2024\/"},"modified":"2024-11-11T12:54:29","modified_gmt":"2024-11-11T12:54:29","slug":"budgeting-for-seo-guide-2024","status":"publish","type":"post","link":"https:\/\/www.polarisagency.com\/us\/marketing-insights\/budgeting-for-seo-guide-2024\/","title":{"rendered":"Budgeting for SEO Guide 2024"},"content":{"rendered":"

[vc_row][vc_column width=”2\/3″][vc_column_text css=””]<\/p>\n

Why budgeting for SEO is a must for your digital strategy in 2025.<\/span>\u00a0<\/span><\/h2>\n

[\/vc_column_text][vc_column_text css=””]SEO continues to be a critical marketing channel for B2B marketers tasked with driving performance through demand generation<\/a> and lead generation<\/strong><\/a> activities. Going into a new FY, many CMOs and Heads of Marketing will be reviewing previous performances in order to budget ahead.\u00a0<\/span>\u00a0<\/span><\/p>\n

This guide aims to provide marketers with full consideration of all aspects that you should budget for from an SEO perspective if you want to maximise your return from the channel and marketing overall.<\/span>\u00a0<\/span><\/p>\n

As you will see and probably know, marketing channels no longer work in isolation. The more that user journeys become fragmented by device, session, and location, the more all channels have to work together to keep your prospects travelling through your funnel.\u00a0<\/span>\u00a0<\/span><\/p>\n

Many of the considerations in this guide fall outside of the traditional SEO campaign investment you may be costing out. If this is the case, that\u2019s fine. This guide will help you to understand related activities you need to budget for to be successful in 2025.\u00a0<\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_btn title=”Free SEO Budget Calculator” color=”sky” align=”center” i_icon_fontawesome=”fas fa-calculator” css=”” add_icon=”true” link=”url:https%3A%2F%2Fwww.polarisagency.com%2Fmarketing-insights%2Ffree-online-b2b-demand-generation-calculator%2F”][vc_separator color=”custom” css=”” accent_color=”#F4DA40″][\/vc_column_inner][\/vc_row_inner][vc_single_image image=”19563″ img_size=”medium” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_separator color=”custom” css=”” accent_color=”#F4DA40″][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_column_text css=””]<\/p>\n

The value of SEO for B2B companies<\/span>\u00a0<\/span><\/h2>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”19558″ img_size=”medium” css=””][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=””]In 2023 over 75% of B2B businesses invested in SEO as a part of their digital strategy. The reason for this is simple. If you\u2019re a marketer tasked with demand generation, you cannot ignore the benefits of content marketing and surfacing ICP focused content within the search engines.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

For many SAAS<\/strong><\/a> start ups and scale ups, the US is a primary target market. Given its size, there is much demand to be driven from this market.\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=””]However, competition is fierce, and the SERP is fierce, with leading technology companies dominating the results for a variety of verticals.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Nurturing B2B prospects through your marketing and sales funnel takes a considered approach. Ensuring you track touchpoints and engagement from the beginning at awareness right through to conversion will help you to ascertain as true a picture as possible of return on investment.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cSEO and Content marketing activity was responsible for 43% of our pipeline in 2023.\u201d \u2013 Chief Marketing Officer, Cyber Security\u00a0<\/span><\/i>\u00a0<\/span><\/p>\n

To maximise the value of SEO for your business in 2025, you need to budget across\u00a0<\/span>\u00a0<\/span><\/p>\n