{"id":23723,"date":"2023-11-14T12:16:25","date_gmt":"2023-11-14T12:16:25","guid":{"rendered":"https:\/\/www.polarisagency.com\/marketing-insights\/should-my-business-use-shopify-for-seo\/"},"modified":"2024-11-15T10:26:32","modified_gmt":"2024-11-15T10:26:32","slug":"should-my-business-use-shopify-for-seo","status":"publish","type":"post","link":"https:\/\/www.polarisagency.com\/us\/marketing-insights\/should-my-business-use-shopify-for-seo\/","title":{"rendered":"A Shopify SEO Guide to Increase Your Online Store&#8217;s Visibility and Sales"},"content":{"rendered":"<p>You might have heard of Shopify if you\u2019re a small business owner looking to build their first website and start selling your products or services online. Or you could be the marketing manager of a global ecommerce firm looking to create a new website using a streamlined platform.<\/p>\n<p>In both cases you might consider using Shopify just like millions of others in your shoes have already done. In this manual crafted by our content team within the <a href=\"https:\/\/www.polarisagency.com\/us\/seo\/ecommerce-seo\/\">Ecommerce SEO Agency<\/a> POLARIS, we&#8217;ll delve into the world of Shopify SEO, exploring its features and useful tools.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>What is Shopify?<\/strong><\/h2>\n<p>Shopify is an ecommerce platform that businesses use to \u2018start selling online\u2019. Like Squarespace, Shopify is a website builder that businesses can use to create online stores, or sell their products on third party marketplaces, like how businesses sell their products on Amazon, or social media.<\/p>\n<p>The platform and back-end dashboard &#8211; the part of the site where the administrator uploads and manages content \u2013 are user friendly and designed for non-experts.<\/p>\n<p>Shopify as a software company also create point-of-sale (POS) software to retailers with physical shops.<\/p>\n<p>Shopify is a SaaS (software-as-a-service) platform. It operates on a\u00a0 subscription model, with <a href=\"http:\/\/www.shopify.com\/uk\/pricing\" target=\"_blank\" rel=\"noopener\">five main forms of subscription<\/a>:<\/p>\n<ul>\n<li><strong>Basic<\/strong> &#8211; \u00a325 per month \u2013 you\u2019ll be able to set up a store and process payments<\/li>\n<li><strong>Shopify<\/strong> &#8211; \u00a365 per month \u2013 Shopify describe this tier as for small businesses, you\u2019ll be able to compile reports and get additional accounts for staff<\/li>\n<li><strong>Advanced<\/strong> &#8211; \u00a3344 per month \u2013 for medium to large business, you\u2019ll receive custom reports and cheaper transaction fees<\/li>\n<li><strong>Starter<\/strong> &#8211; \u00a35 per month \u2013 gives you access to sell products at events, on social media and messaging apps<\/li>\n<li><strong>Free trial<\/strong> \u2013 Shopify offers a free trial, get 3 months for \u00a31 per month<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Shopify &amp; SEO &#8211; is Shopify SEO Friendly?<\/strong><\/h2>\n<p>Many people ask is Shopify good for SEO and whether <a href=\"https:\/\/www.polarisagency.com\/us\/seo\/ecommerce-seo\/\">Shopify SEO services<\/a> will be useful for their business, as an <a href=\"https:\/\/www.polarisagency.com\/us\/\">SEO Agency<\/a>, these are questions we get asked regularly.<\/p>\n<p>Those are good questions. Most digital marketers and SEO agencies will agree that Shopify is good for basic SEO services and is especially useful for beginners.<\/p>\n<p>To answer the question \u2018Is Shopify SEO friendly\u2019, we\u2019d have to say yes, but it does come with limitations that may not suit companies looking to prioritise their SEO strategy.<\/p>\n<p>If you are considering Shopify to build your new website, you\u2019ll want to compare it with Shopify\u2019s closest competitors.<\/p>\n<p>WordPress is Nike\u2019s Adidas or Apple\u2019s Android.<\/p>\n<p>When weighing up whether you should use Shopify or WordPress as your content management system (CMS) to optimise your SEO, consider the following pros and cons.<\/p>\n<p><a href=\"https:\/\/www.polarisagency.com\/us\/contact\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13708 size-full\" src=\"https:\/\/www.polarisagency.com\/wp-content\/uploads\/2023\/11\/17006356404232541931804183423228.png\" alt=\"\" width=\"900\" height=\"500\" srcset=\"https:\/\/www.polarisagency.com\/wp-content\/uploads\/2023\/11\/17006356404232541931804183423228.png 900w, https:\/\/www.polarisagency.com\/wp-content\/uploads\/2023\/11\/17006356404232541931804183423228-300x167.png 300w, https:\/\/www.polarisagency.com\/wp-content\/uploads\/2023\/11\/17006356404232541931804183423228-768x427.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<h3><\/h3>\n<h3><strong>Shopify for SEO<\/strong><\/h3>\n<table>\n<tbody>\n<tr>\n<td width=\"301\">\n<h4><strong>Shopify pros<\/strong><\/h4>\n<\/td>\n<td width=\"301\">\n<h4><strong>Shopify cons<\/strong><\/h4>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">Mobile optimisation is built in<\/td>\n<td width=\"301\">It\u2019s closed source \u2013 fewer customisation options<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">User friendly interface<\/td>\n<td width=\"301\">Limited URL customisation \u2013 SEO drawback<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">Reliable hosting services<\/td>\n<td width=\"301\">Blogging features not very powerful<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">Fast page load speed \u2013 important ranking factor<\/td>\n<td width=\"301\">More expensive than other platforms<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><\/h3>\n<h2><strong>Shopify SEO Tips<\/strong><\/h2>\n<p>Though Shopify is geared towards ease of use, there is still some effort needed to set up your Shopify account for the best SEO results.<\/p>\n<p>Whether you\u2019re porting existing well-ranking content to a new Shopify site or are starting from scratch looking to scale the SERPS (search engine results pages), we\u2019ve compiled our favourite tips for improving the SEO ranking of your Shopify store.<\/p>\n<ul>\n<li><strong>Place primary keywords in key real estate <\/strong>\u2013 Google and other search engines, pay the most attention to keywords placed in headers (H1, H2, H3), the first paragraph of a page and internal and external links, so be sure to optimise your keyword placement.<\/li>\n<li><strong>Make use of alt tags <\/strong>\u2013 you\u2019ll see the option to create an alt text tag when you upload an image to Shopify. When you fill this in screen readers narrate this information out loud to give visually impaired people context. The benefit of doing this for SEO is debatable, but rest assured your competitors are doing it, and it\u2019s an important part of <a href=\"https:\/\/www.boia.org\/blog\/why-web-accessibility-is-important-4-reasons-to-create-accessible-content\" target=\"_blank\" rel=\"noopener\">creating an accessible website<\/a>.<\/li>\n<li><strong>Website hierarchy<\/strong> \u2013 ensure you make your main product and service pages accessible from you home page. When attributing link value, <a href=\"https:\/\/www.bing.com\/ck\/a?!&amp;&amp;p=d5f369a5f64f18aeJmltdHM9MTY5OTgzMzYwMCZpZ3VpZD0yZjI1OWUzZC1iMmJhLTY5ODAtMGQ1OS05MTlkYjNmYTY4OTMmaW5zaWQ9NTIzNg&amp;ptn=3&amp;ver=2&amp;hsh=3&amp;fclid=2f259e3d-b2ba-6980-0d59-919db3fa6893&amp;psq=SEO+passing+link+authoruty+from+your+home+page&amp;u=a1aHR0cHM6Ly93d3cuY29uZHVjdG9yLmNvbS9hY2FkZW15L2F1dGhvcml0eS8&amp;ntb=1\" target=\"_blank\" rel=\"noopener\">search engines give a lot of weight and authority to your home page<\/a>, you can pass this onto other prominent pages on your website, that directly make sales, by adding an internal link on your home page.<\/li>\n<li><strong>Build high authority backlinks<\/strong> \u2013 backlinks are another name for another website linking to your website. The way search engine algorithms work is highly influenced by links. Backlinks are like a reference in an academic book, they give kudos to another source of information. Google and Bing the two most used search engines, see a backlink as a vote of confidence. Learn more about <a href=\"https:\/\/moz.com\/learn\/seo\/backlinks\" target=\"_blank\" rel=\"noopener\">how backlinks work<\/a>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>How to Optimise your Shopify SEO <\/strong><\/h2>\n<p>Your primary focus to improve your search visibility for your Shopify store is to choose relevant keywords and include them throughout your content. This includes your entire website hierarchy from your home page &gt; category pages &gt; product pages &gt; blogs, and don\u2019t forget to wrap your internal links that point between these key areas of your website with highly targeted keywords.<\/p>\n<p>Secondly, start writing new content or target pages that you can generate quick ranking wins on and rewrite them. Quality content takes into consideration keywords, but ultimately is written for humans and tries to solve their problems. So, always assess your search competitors, have they done a good job at creating content that matches the user\u2019s search intent, or can you improve upon it?<\/p>\n<p>Some more technical tips include:<\/p>\n<ul>\n<li><strong>Add your sitemap to Google Search Console \u2013 <\/strong>when Google searches the internet for new content to serve to its uses it sends its spiders (robots) to crawl the \u2018web\u2019 in search for information that solves user\u2019s queries. By adding your sitemap (a list of your website\u2019s pages and hierarchy) to Google Search Console (a tool by Google to help improve your search visibility) you can give the search engine a better idea about how your website is structured.<\/li>\n<li><strong>Eliminate duplicate content<\/strong> \u2013 or at least limit it. If there are reasons for having duplicate content or pages <a href=\"https:\/\/lazarinastoy.com\/canonical-tag-ignored-by-google-troubleshooting\/\" target=\"_blank\" rel=\"noopener\">use canonical tags to let Google know which page is the original<\/a> and therefore which page you want to be considered for ranking.<\/li>\n<li><strong>Optimise your meta data<\/strong> <strong>\u2013 <\/strong>Optimising meta data is pivotal for online visibility, and adhering to certain practices can significantly enhance your website&#8217;s performance. Utilise relevant keywords in title tags and meta descriptions to improve search engine rankings, avoid keyword stuffing to accurately represent your page content. Craft unique and concise meta descriptions for each page, providing users with clear insights into your content.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>SEO Apps for Shopify<\/strong><\/h3>\n<p>If you\u2019re at the beginning of your website project, you might want to consider hiring Shopify SEO experts or a developer that\u2019s familiar with Shopify to help you get the most of its apps.<\/p>\n<p>Here are some of our favourites:<\/p>\n<ul>\n<li><a href=\"https:\/\/crush.pics\/\" target=\"_blank\" rel=\"noopener\"><strong>pics<\/strong><\/a>: this smart tool will automatically compress image files for you as you upload them. Large image files can slow your site down, which can impact your ranking as site speed is one of <a href=\"https:\/\/www.bing.com\/ck\/a?!&amp;&amp;p=f989c61872385956JmltdHM9MTY5OTgzMzYwMCZpZ3VpZD0yZjI1OWUzZC1iMmJhLTY5ODAtMGQ1OS05MTlkYjNmYTY4OTMmaW5zaWQ9NTUwNg&amp;ptn=3&amp;ver=2&amp;hsh=3&amp;fclid=2f259e3d-b2ba-6980-0d59-919db3fa6893&amp;psq=google+ranking+factors&amp;u=a1aHR0cHM6Ly93d3cuZmFubml0LmNvbS9zZW8vZ29vZ2xlLXJhbmtpbmctZmFjdG9ycy8jOn46dGV4dD1Ub3AlMjAxMCUyMEdvb2dsZSUyMFJhbmtpbmclMjBGYWN0b3JzJTIwMSUyMDEuJTIwQmFja2xpbmtzLC4uLiUyMDglMjA4LiUyMFNvY2lhbCUyMFNpZ25hbHMlMjAuLi4lMjBNb3JlJTIwaXRlbXM&amp;ntb=1\" target=\"_blank\" rel=\"noopener\">Google\u2019s key ranking factors<\/a>.<\/li>\n<li><a href=\"https:\/\/www.bing.com\/ck\/a?!&amp;&amp;p=f25264815bd779edJmltdHM9MTY5OTgzMzYwMCZpZ3VpZD0yZjI1OWUzZC1iMmJhLTY5ODAtMGQ1OS05MTlkYjNmYTY4OTMmaW5zaWQ9NTIwMQ&amp;ptn=3&amp;ver=2&amp;hsh=3&amp;fclid=2f259e3d-b2ba-6980-0d59-919db3fa6893&amp;psq=schema+app+total+schema+markup&amp;u=a1aHR0cHM6Ly9hcHBzLnNob3BpZnkuY29tL3RvdGFsLWpzb24tbGQtc2NoZW1hLW9yZy1tYXJrdXA&amp;ntb=1\" target=\"_blank\" rel=\"noopener\"><strong>Schema App Total Schema Markup<\/strong><\/a><strong>:<\/strong> add structured data to your website without a developer. Schema markup can help your website grab \u2018position 0\u2019, also known as featured snippets, the rankings at the top of Google.<\/li>\n<li><a href=\"https:\/\/www.bing.com\/ck\/a?!&amp;&amp;p=170fd81c6ca2a10aJmltdHM9MTY5OTgzMzYwMCZpZ3VpZD0yZjI1OWUzZC1iMmJhLTY5ODAtMGQ1OS05MTlkYjNmYTY4OTMmaW5zaWQ9NTIxOA&amp;ptn=3&amp;ver=2&amp;hsh=3&amp;fclid=2f259e3d-b2ba-6980-0d59-919db3fa6893&amp;psq=%e2%80%a2%09Yopto+reviews&amp;u=a1aHR0cHM6Ly93d3cueW90cG8uY29tL3BsYXRmb3JtL3Jldmlld3Mv&amp;ntb=1\" target=\"_blank\" rel=\"noopener\"><strong>Yopto reviews<\/strong><\/a>: your website will feature product reviews using this app and can appear in SERPs with review stars.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Using Yoast SEO for Shopify <\/strong><\/h3>\n<p>Yoast is an SEO tool that makes optimising your website easy for junior SEOs or copywriters. Before 2022, Yoast was native to WordPress, the developers have now integrated it into Shopify, removing one of the CMS\u2019 unique selling points.<\/p>\n<p>Yoast for Shopify requires users to pay a subscription fee. If you don\u2019t have the resources to pay for a Shopify SEO consultant, Yoast can help you optimise your website for less.<\/p>\n<p><strong>Yoast Shopify features<\/strong>:<\/p>\n<ul>\n<li><strong>Rich snippets<\/strong> \u2013 add structured data to your website to get featured in the coveted \u2018position 0\u2019<\/li>\n<li><strong>Keyword optimisation<\/strong> \u2013 Yoast gives your content an SEO analysis which will point out how to improve your optimisation, e.g. telling you the key places where you can include keywords<\/li>\n<li><strong>Readability scores<\/strong> &#8211; it also offers readability scores, which are guidelines around how easy it is to read and understand your content<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>What is the Best SEO Tool for Shopify?<\/strong><\/h2>\n<p>There are a wide variety of tools and apps for Shopify, the best for your organisation will depend on the circumstances of your website.<\/p>\n<p>Some popular tools include:<\/p>\n<ul>\n<li><a href=\"https:\/\/getfirepush.com\/best-shopify-apps\/for-seo\/#avada\" target=\"_blank\" rel=\"noopener\"><strong>AVADA SEO<\/strong><\/a>: allows for automatic alt text creation<\/li>\n<li><a href=\"https:\/\/apps.shopify.com\/seo-booster\" target=\"_blank\" rel=\"noopener\"><strong>SEO Booster<\/strong><\/a>: an alternative to Yoast<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Shopify SEO Checklist<\/strong><\/h2>\n<ol>\n<li>Create a custom domain<\/li>\n<li>Select a stylish and responsive theme<\/li>\n<li>Put analysis tools in place (Search Console etc.)<\/li>\n<li>Install SEO apps<\/li>\n<li>Do your keyword research<\/li>\n<li>Make your URLs easy to read<\/li>\n<li>Optimise page titles and meta descriptions<\/li>\n<li>Boost content on key pages<\/li>\n<li>Check for duplicate keywords and keyword cannibalisation<\/li>\n<li>Compress images and set descriptive keyword driven alt text<\/li>\n<li>Add product reviews \u2013 use tools to port them from trusted review platforms<\/li>\n<li>Add schema and other forms of structured data<\/li>\n<li>Optimise your site navigation<\/li>\n<li>Write new content to capture identified ranking targets<\/li>\n<li>Sort out your internal linking structure<\/li>\n<li>Outreach to create new relevant backlink opportunities<\/li>\n<li>Audit your website for broken links, 404s, duplicate content, poor or thin content<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>You might have heard of Shopify if you\u2019re a small business owner looking to build their first website and start selling your products or services online. Or you could be the marketing manager of a global ecommerce firm looking to create a new website using a streamlined platform. In both cases you might consider using&#8230;<\/p>\n","protected":false},"author":3,"featured_media":23725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[273,274],"tags":[],"class_list":["post-23723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopify SEO Guide to Increase Your Online Visibility &amp; Sales - POLARIS<\/title>\n<meta name=\"description\" content=\"Is Shopify right for your website &amp; SEO needs? Whether you&#039;re a small business owner or a global ecommerce manager, our guide ranks features &amp; lists best tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polarisagency.com\/us\/marketing-insights\/should-my-business-use-shopify-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopify SEO Guide to Increase Your Online Visibility &amp; Sales - POLARIS\" \/>\n<meta property=\"og:description\" content=\"Is Shopify right for your website &amp; SEO needs? Whether you&#039;re a small business owner or a global ecommerce manager, our guide ranks features &amp; lists best tools.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.polarisagency.com\/us\/marketing-insights\/should-my-business-use-shopify-for-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"POLARIS\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-14T12:16:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-15T10:26:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.polarisagency.com\/wp-content\/uploads\/2023\/11\/pexels-photo-6994265.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1260\" \/>\n\t<meta property=\"og:image:height\" content=\"710\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emily North\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily North\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shopify SEO Guide to Increase Your Online Visibility & Sales - POLARIS","description":"Is Shopify right for your website & SEO needs? Whether you're a small business owner or a global ecommerce manager, our guide ranks features & lists best tools.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.polarisagency.com\/us\/marketing-insights\/should-my-business-use-shopify-for-seo\/","og_locale":"en_US","og_type":"article","og_title":"Shopify SEO Guide to Increase Your Online Visibility & Sales - POLARIS","og_description":"Is Shopify right for your website & SEO needs? Whether you're a small business owner or a global ecommerce manager, our guide ranks features & lists best tools.","og_url":"https:\/\/www.polarisagency.com\/us\/marketing-insights\/should-my-business-use-shopify-for-seo\/","og_site_name":"POLARIS","article_published_time":"2023-11-14T12:16:25+00:00","article_modified_time":"2024-11-15T10:26:32+00:00","og_image":[{"width":1260,"height":710,"url":"https:\/\/www.polarisagency.com\/wp-content\/uploads\/2023\/11\/pexels-photo-6994265.jpeg","type":"image\/jpeg"}],"author":"Emily North","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Emily North","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.polarisagency.com\/us\/marketing-insights\/should-my-business-use-shopify-for-seo\/#article","isPartOf":{"@id":"https:\/\/www.polarisagency.com\/us\/marketing-insights\/should-my-business-use-shopify-for-seo\/"},"author":{"name":"Emily North","@id":"https:\/\/www.polarisagency.com\/us\/#\/schema\/person\/fe347d1ec62c878e8ee085fe6bc67aaa"},"headline":"A Shopify SEO Guide to Increase Your Online Store&#8217;s Visibility and Sales","datePublished":"2023-11-14T12:16:25+00:00","dateModified":"2024-11-15T10:26:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.polarisagency.com\/us\/marketing-insights\/should-my-business-use-shopify-for-seo\/"},"wordCount":1592,"publisher":{"@id":"https:\/\/www.polarisagency.com\/us\/#organization"},"image":{"@id":"https:\/\/www.polarisagency.com\/us\/marketing-insights\/should-my-business-use-shopify-for-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.polarisagency.com\/wp-content\/uploads\/2023\/11\/pexels-photo-6994265.jpeg","articleSection":["Blog","Ecommerce"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.polarisagency.com\/us\/marketing-insights\/should-my-business-use-shopify-for-seo\/","url":"https:\/\/www.polarisagency.com\/us\/marketing-insights\/should-my-business-use-shopify-for-seo\/","name":"Shopify SEO Guide to Increase Your Online Visibility & Sales - POLARIS","isPartOf":{"@id":"https:\/\/www.polarisagency.com\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.polarisagency.com\/us\/marketing-insights\/should-my-business-use-shopify-for-seo\/#primaryimage"},"image":{"@id":"https:\/\/www.polarisagency.com\/us\/marketing-insights\/should-my-business-use-shopify-for-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.polarisagency.com\/wp-content\/uploads\/2023\/11\/pexels-photo-6994265.jpeg","datePublished":"2023-11-14T12:16:25+00:00","dateModified":"2024-11-15T10:26:32+00:00","description":"Is Shopify right for your website & SEO needs? Whether you're a small business owner or a global ecommerce manager, our guide ranks features & lists best tools.","breadcrumb":{"@id":"https:\/\/www.polarisagency.com\/us\/marketing-insights\/should-my-business-use-shopify-for-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.polarisagency.com\/us\/marketing-insights\/should-my-business-use-shopify-for-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.polarisagency.com\/us\/marketing-insights\/should-my-business-use-shopify-for-seo\/#primaryimage","url":"https:\/\/www.polarisagency.com\/wp-content\/uploads\/2023\/11\/pexels-photo-6994265.jpeg","contentUrl":"https:\/\/www.polarisagency.com\/wp-content\/uploads\/2023\/11\/pexels-photo-6994265.jpeg","width":1260,"height":710},{"@type":"BreadcrumbList","@id":"https:\/\/www.polarisagency.com\/us\/marketing-insights\/should-my-business-use-shopify-for-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.polarisagency.com\/us\/"},{"@type":"ListItem","position":2,"name":"A Shopify SEO Guide to Increase Your Online Store&#8217;s Visibility and Sales"}]},{"@type":"WebSite","@id":"https:\/\/www.polarisagency.com\/us\/#website","url":"https:\/\/www.polarisagency.com\/us\/","name":"POLARIS","description":"SEO Agency for Partners in the UK &amp; Europe","publisher":{"@id":"https:\/\/www.polarisagency.com\/us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.polarisagency.com\/us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.polarisagency.com\/us\/#organization","name":"POLARIS","url":"https:\/\/www.polarisagency.com\/us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.polarisagency.com\/us\/#\/schema\/logo\/image\/","url":"https:\/\/www.polarisagency.com\/wp-content\/uploads\/2024\/05\/Polaris_Logo_AW_CMYK_Black-scaled.jpg","contentUrl":"https:\/\/www.polarisagency.com\/wp-content\/uploads\/2024\/05\/Polaris_Logo_AW_CMYK_Black-scaled.jpg","width":2560,"height":339,"caption":"POLARIS"},"image":{"@id":"https:\/\/www.polarisagency.com\/us\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.polarisagency.com\/us\/#\/schema\/person\/fe347d1ec62c878e8ee085fe6bc67aaa","name":"Emily North","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.polarisagency.com\/us\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/71d06b0d4a3707315a0f662dcf6446243fa0cc43dff637f3c7a7053a63354a04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/71d06b0d4a3707315a0f662dcf6446243fa0cc43dff637f3c7a7053a63354a04?s=96&d=mm&r=g","caption":"Emily North"},"url":"https:\/\/www.polarisagency.com\/us\/marketing-insights\/author\/emily-north\/"}]}},"_links":{"self":[{"href":"https:\/\/www.polarisagency.com\/us\/wp-json\/wp\/v2\/posts\/23723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.polarisagency.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.polarisagency.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.polarisagency.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.polarisagency.com\/us\/wp-json\/wp\/v2\/comments?post=23723"}],"version-history":[{"count":2,"href":"https:\/\/www.polarisagency.com\/us\/wp-json\/wp\/v2\/posts\/23723\/revisions"}],"predecessor-version":[{"id":27465,"href":"https:\/\/www.polarisagency.com\/us\/wp-json\/wp\/v2\/posts\/23723\/revisions\/27465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.polarisagency.com\/us\/wp-json\/wp\/v2\/media\/23725"}],"wp:attachment":[{"href":"https:\/\/www.polarisagency.com\/us\/wp-json\/wp\/v2\/media?parent=23723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.polarisagency.com\/us\/wp-json\/wp\/v2\/categories?post=23723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.polarisagency.com\/us\/wp-json\/wp\/v2\/tags?post=23723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}