{"id":23742,"date":"2023-08-08T10:30:40","date_gmt":"2023-08-08T09:30:40","guid":{"rendered":"https:\/\/www.polarisagency.com\/marketing-insights\/5-essential-b2b-seo-and-marketing-tools-you-need-to-use\/"},"modified":"2024-11-11T12:55:16","modified_gmt":"2024-11-11T12:55:16","slug":"5-essential-b2b-seo-and-marketing-tools-you-need-to-use","status":"publish","type":"post","link":"https:\/\/www.polarisagency.com\/us\/marketing-insights\/5-essential-b2b-seo-and-marketing-tools-you-need-to-use\/","title":{"rendered":"5 Essential B2B SEO and Marketing Tools You Need To Use"},"content":{"rendered":"<p><span data-contrast=\"auto\">In today&#8217;s digital landscape, search engine optimisation (SEO) plays a pivotal role in driving organic traffic, improving online visibility, and generating valuable leads for B2B businesses. As marketers strive to optimise their websites and content for search engines, leveraging the best B2B marketing tools becomes crucial. In this article, we will explore 5 essential B2B SEO tools that empower marketers with the insights, data, and capabilities needed to elevate their <a href=\"https:\/\/www.polarisagency.com\/us\/seo\/b2b-seo\/\">B2B SEO strategies<\/a>. From keyword research and competitor analysis to on-page optimisation and backlink tracking, these tools offer a comprehensive toolkit to enhance your online presence, attract qualified prospects, and achieve business success.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Ahrefs<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">Ahrefs is a powerful SEO tool that offers a range of features to help marketers boost their organic search rankings and improve their website&#8217;s visibility. This tool is perfect for in-house teams or agencies, boasting a lengthy list of features. With its huge database and advanced tools, Ahrefs stands out in the market. Some of its unique selling points include:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Backlink Analysis<\/span><span data-contrast=\"auto\">:<\/span><\/h3>\n<p><span data-contrast=\"auto\">Ahrefs has one of the largest backlink indexes, providing detailed insights into your website&#8217;s backlink profile. It helps you identify valuable backlink opportunities, analyse competitor link profiles, and monitor the health of your backlink profile.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Keyword Research:<\/span><\/h3>\n<p><span data-contrast=\"auto\">Ahrefs offers robust keyword research capabilities, allowing you to discover relevant keywords, assess their search volumes, and analyse keyword difficulty. It provides valuable data to optimise your content and target high-ranking keywords in your industry.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Site Audit:<\/span><\/h3>\n<p><span data-contrast=\"auto\">Ahrefs&#8217; site audit feature helps identify and fix technical SEO issues that may hinder your website&#8217;s performance. It scans your site for errors, broken links, and other issues, enabling you to enhance your site&#8217;s overall SEO health.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><a href=\"https:\/\/www.polarisagency.com\/us\/seo\/seo-audit-services\/technical-seo-audit\/\"> Technical SEO Audits<\/a> can be difficult to perform without using a variety of tools or using an SEO agency.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Content Analysis:<\/span><\/h3>\n<p><span data-contrast=\"auto\">With Ahrefs, you can analyse the performance of your content and identify opportunities for improvement. It provides insights into top-performing pages, backlinks, and social shares, helping you refine your content strategy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Content explorer:<\/span><\/h3>\n<p><span data-contrast=\"auto\">allows you to explore trends and topics, you can enter a keyword or topic of interest, and Ahrefs will search its database to find relevant content that matches your query. The results include a list of articles, blog posts, and other content pieces related to the keyword. This can be used for content marketing, outreach<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\"> or research<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Competitive Analysis:<\/span><\/h3>\n<p><span data-contrast=\"auto\">Ahrefs allows you to analyse your competitors&#8217; websites, backlink profiles, and top-performing content. This data enables you to gain a competitive edge, identify areas for improvement, and create a more effective SEO strategy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Rank Tracking:<\/span><\/h3>\n<p><span data-contrast=\"auto\">Ahrefs provides accurate and up-to-date rank tracking for your targeted keywords. You can monitor your keyword rankings over time and track your progress in search engine results pages (SERPs).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Ahrefs offers a full suite of SEO tools that cover essential aspects such as backlink analysis, keyword research, site auditing, and competitor analysis. Its robust features and extensive data make it a go-to choose for marketers looking to enhance their SEO efforts across B2B and improve their website&#8217;s search visibility.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><span data-contrast=\"auto\">SERanking<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">SERanking is a SEO platform that offers a variety of features to help marketers optimi<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">e their websites and improve search engine rankings. It is particularly useful for keyword rankings. It is great a B2B Software for keeping up-to date with keyword data. Some of its unique Features are:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">All-in-One SEO Solution:<\/span><\/h3>\n<p><span data-contrast=\"auto\">SERanking provides a holistic set of tools and features for keyword research, rank tracking, website auditing, competitor analysis, and backlink monitoring. It offers a comprehensive suite of SEO functionalities in a single platform.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Accurate Rank Tracking:<\/span><\/h3>\n<p><span data-contrast=\"auto\">SERanking offers precise and up-to-date rank tracking for target keywords, allowing users to monitor their website&#8217;s performance in search engine results pages (SERPs) and track progress over time.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Competitor Analysis:<\/span><\/h3>\n<p><span data-contrast=\"auto\">Users can analyse their competitors&#8217; websites and SEO strategies, gaining insights into their keyword rankings, backlink profiles, and content performance. This data helps identify areas for improvement and informs effective SEO strategies.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Keyword Research:<\/span><\/h3>\n<p><span data-contrast=\"auto\">SERanking provides robust keyword research tools to identify relevant and high-performing keywords. It offers search volume, keyword difficulty, and competitor analysis to help users target the most valuable keywords for their SEO efforts.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Website Auditing:<\/span><\/h3>\n<p><span data-contrast=\"auto\">With SERanking, users can conduct in-depth website audits to identify technical issues that may impact search engine rankings. It offers insights into on-page optimisation, site speed, mobile responsiveness, and more.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Backlink Monitoring:<\/span><\/h3>\n<p><span data-contrast=\"auto\">SERanking allows users to monitor their backlink profiles and track new backlinks. It helps identify toxic or low-quality backlinks, ensuring a healthy link profile and mitigating the risk of penalties from search engines.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"16\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">White-Label Reporting:<\/span><\/h3>\n<p><span data-contrast=\"auto\">SERanking offers white-label reporting capabilities, allowing users to customise and brand SEO reports with their own logo and branding. This feature is particularly useful for agencies and businesses looking to provide professional SEO reports to clients.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">SERanking stands out as a SEO platform that offers a range of powerful tools for keyword research, rank tracking, competitor analysis, website auditing, and backlink monitoring. Its all-in-one solution, accurate tracking, and robust feature set make it a compelling choice for marketers looking to optimise their websites and improve search engine visibility.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Screaming Frog<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">Screaming Frog is a highly regarded SEO tool and B2B Software, known for its website crawling and auditing capabilities. With the ability to find complicated errors and run a crawl of a desired website, it allows marketers to find broken pages, images that need optimising, duplicate content and much more. Here is a quick summary of Screaming Frog and some of its features:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Website Crawling:<\/span><\/h3>\n<p><span data-contrast=\"auto\">Screaming Frog crawls websites, analysing key SEO elements such as meta tags, headings, URLs, and internal linking structure. It provides a comprehensive overview of a website&#8217;s SEO health and identifies potential issues that may impact search engine rankings.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Technical SEO Analysis:<\/span><\/h3>\n<p><span data-contrast=\"auto\">With Screaming Frog, users can uncover <a href=\"https:\/\/www.polarisagency.com\/us\/seo\/technical-seo\/\">technical SEO<\/a> issues like broken links, duplicate content, missing meta descriptions, and server errors. This helps improve website performance and user experience while maximising search engine visibility.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Data Visualisation:<\/span><\/h3>\n<p><span data-contrast=\"auto\">The tool presents data in a visually appealing manner, making it easy to understand and analyse website structure, internal linking, and other SEO elements. Its intuitive interface allows users to navigate and interpret the data effortlessly.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Customisable Reports:<\/span><\/h3>\n<p><span data-contrast=\"auto\">Screaming Frog enables users to generate customised reports, providing a detailed breakdown of website audits and crawling results. These reports can be tailored to specific needs, making it ideal for sharing insights with clients or team members.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Hreflang and XML Sitemap Analysis:<\/span><\/h3>\n<p><span data-contrast=\"auto\">Screaming Frog includes features for analysing hreflang tags and XML sitemaps. It helps identify any issues related to multilingual or international SEO, ensuring correct language targeting and efficient crawling by search engines.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"20\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Integration with Other Tools:<\/span><\/h3>\n<p><span data-contrast=\"auto\">Screaming Frog integrates well with various SEO tools and services, allowing users to enhance their analysis with additional data sources. This makes it a versatile tool that can be seamlessly integrated into existing workflows.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Screaming Frog is a powerful website crawling and auditing tool that provides valuable insights into a website&#8217;s technical SEO performance. Its unique selling points include crawling, detailed analysis, visual data representation, customisable reports, and integration capabilities. Whether it is uncovering technical issues or optimising website structure, Screaming Frog is a great asset for SEO professionals and website owners looking to enhance their online presence.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Moz<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">Moz is a leading SEO software suite that offers a wide range of tools and features to help businesses build high-quality links to their business. Here is a quick summary of Moz and its features:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Keyword Research:<\/span><\/h3>\n<p><span data-contrast=\"auto\">Moz provides powerful keyword research tools, allowing users to discover relevant keywords, assess their search volumes, and evaluate their competition. This helps businesses identify high-value keywords to optimize their content and drive targeted organic traffic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Link Building and Analysis:<\/span><\/h3>\n<p><span data-contrast=\"auto\">Moz offers comprehensive link building and analysis tools, helping businesses identify link opportunities, track backlinks, and assess the authority of linking domains. This allows users to strengthen their backlink profiles and improve search engine rankings.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Site Audits and Technical SEO:<\/span><\/h3>\n<p><span data-contrast=\"auto\">With Moz, users can conduct thorough site audits to identify technical issues that may impact SEO performance. It highlights areas for improvement, such as broken links, duplicate content, and site speed, enabling businesses to optimize their websites for better search engine visibility.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Local SEO:<\/span><\/h3>\n<p><span data-contrast=\"auto\">Moz provides tools specifically designed for local businesses, helping them optimize their online presence for local search results. It assists with managing online reviews, tracking local rankings, and improving local business listings.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"19\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Domain Authority:<\/span><\/h3>\n<p><span data-contrast=\"auto\">Moz using a complicated algorithm rates every domain out of 100. It is a useful tool to not only keep track of progress but to research other domains for outreach.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Moz is a comprehensive SEO software suite that offers a variety of tools for keyword research, link building, site audits, on-page optimization, rank tracking, local SEO, and reporting. Its unique selling points include a wide range of features, user-friendly interface, and the ability to analyse and optimize various aspects of SEO for improved search engine rankings and online visibility. Its unique DA rating for websites allows marketers to target high quality sites when in the research phase. As a whole, Moz is a solid B2B Marketing Tool.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><span data-contrast=\"auto\">SEMRush<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">SEMrush is a powerful and comprehensive SEO B2B Software and tool, that offers a wide range of features to help businesses enhance their online presence. Here is a quick summary of SEMrush and its features:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Keyword Research:<\/span><\/h3>\n<p><span data-contrast=\"auto\">SEMrush provides extensive keyword research tools, allowing users to discover relevant keywords, assess search volumes, analyse keyword difficulty, and identify long-tail keyword opportunities. This helps businesses optimize their content and target high-performing keywords for improved search engine rankings.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Competitor Analysis:<\/span><\/h3>\n<p><span data-contrast=\"auto\">One of SEMrush&#8217;s standout features is its ability to perform in-depth competitor analysis. It allows users to analyse their competitors&#8217; SEO strategies, organic and paid keyword rankings, backlink profiles, and advertising campaigns. This helps businesses gain insights, identify areas for improvement, and develop effective strategies to outperform competitors.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Site Audits and Technical SEO: <\/span><\/h3>\n<p><span data-contrast=\"auto\">SEMrush offers comprehensive site auditing capabilities, scanning websites for technical SEO issues such as broken links, duplicate content, and site speed problems. It provides actionable recommendations to optimize website performance and enhance search engine visibility.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Backlink Analysis:<\/span><\/h3>\n<p><span data-contrast=\"auto\">With SEMrush, users can analyse their own and their competitors&#8217; backlink profiles. It helps identify authoritative backlinks, evaluate backlink quality, and uncover potential link building opportunities. This allows businesses to strengthen their backlink profiles and improve their SEO authority.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Content Marketing:<\/span><\/h3>\n<p><span data-contrast=\"auto\">SEMrush provides tools for content analysis and optimization. Users can assess the performance of their content, analyse readability scores, identify keyword usage, and track social media engagement. This helps businesses create compelling, SEO-friendly content that resonates with their target audience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Advertising and PPC Insights: <\/span><\/h3>\n<p><span data-contrast=\"auto\">SEMrush offers features for managing and optimising paid advertising campaigns. It provides data on competitors&#8217; ad strategies, keywords, and budgets. Users can also conduct ad keyword research, track ad performance, and generate reports to maximize their PPC campaigns&#8217; effectiveness.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"22\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">\n<h3><span data-contrast=\"auto\">Reporting and Analytics:<\/span><\/h3>\n<p><span data-contrast=\"auto\">SEMrush provides comprehensive reporting and analytics capabilities. Users can generate customizable reports, track key SEO metrics, and monitor website performance. This data helps businesses measure the impact of their SEO efforts and make data-driven decisions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">SEMrush is a versatile SEO and digital marketing tool with a range of features for keyword research, competitor analysis, site audits, backlink analysis, content marketing, and advertising insights. Its unique selling points include robust competitor analysis, comprehensive reporting, and a wide array of functionalities to support businesses in optimising their online presence and achieving digital marketing success. An overall great B2B Software with an extensive library of tools.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In the ever-evolving realm of B2B marketing, search engine optimisation (SEO) continues to be a crucial component for success. With the right B2B Software and SEO tools in your arsenal, you can gain valuable insights, optimise your website, and outshine competitors in search engine rankings. From keyword research and content optimisation to competitor analysis and backlink tracking, these tools provide the necessary firepower to propel your online presence and attract quality leads.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Remember, while these five B2B SEO tools have been highlighted here, the perfect tool for your specific needs may vary based on your business objectives, budget, and level of expertise. Take the time to assess your requirements and choose the tool or combination of tools that align with your goals.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">POLARIS\u2019 top pick for the best B2B SEO Marketing tools is Ahrefs, this tool stands out for its exceptional features, ease of use, and proven track record in delivering results, it is a the ideal B2B software asset a company can use. Whether it is comprehensive keyword research capabilities, robust backlink analysis, or insightful competitor insights, Ahrefs can be a game-changer for your B2B SEO efforts. Ahrefs is a key tool in delivering <\/span><a href=\"https:\/\/www.polarisagency.com\/us\/seo\/\"><span data-contrast=\"none\">SEO Services<\/span><\/a><span data-contrast=\"auto\"> for many agencies.<\/span><br \/>\n<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you have been struggling with your <\/span><a href=\"https:\/\/www.polarisagency.com\/us\/seo\/b2b-seo\/\"><span data-contrast=\"none\">B2B SEO<\/span><\/a><span data-contrast=\"auto\"> needs, then <a href=\"https:\/\/www.polarisagency.com\/us\/contact\/\">contact the team<\/a> at POLARIS and see how your B2B SEO needs can be met and transformed.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em>Cody has been working in the marketing industry for 5 years now, and has evolved from general digital marketing to specialising in SEO with a few years under his belt. He has worked as a consultant and in-house with some large brands and small, helping drive organic traffic and visibility to places where it\u2019s needed most. He loves learning and is now expanding his skillset further with coding and advanced technical SEO to help complement his abilities and enthusiasm for Search Engine Optimisation.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s digital landscape, search engine optimisation (SEO) plays a pivotal role in driving organic traffic, improving online visibility, and generating valuable leads for B2B businesses. As marketers strive to optimise their websites and content for search engines, leveraging the best B2B marketing tools becomes crucial. In this article, we will explore 5 essential B2B&#8230;<\/p>\n","protected":false},"author":15,"featured_media":23743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[278,273,276],"tags":[],"class_list":["post-23742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b","category-blog","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 5 B2B SEO Tools For Marketers | POLARIS SEO AGENCY<\/title>\n<meta name=\"description\" content=\"Looking for the right B2B SEO and Marketing Tools? Polaris runs through the features of the 5 best tools and software out there.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.polarisagency.com\/us\/marketing-insights\/5-essential-b2b-seo-and-marketing-tools-you-need-to-use\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 B2B SEO Tools For Marketers | POLARIS SEO AGENCY\" \/>\n<meta property=\"og:description\" content=\"Looking for the right B2B SEO and Marketing Tools? 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