A positive link profile needs to provide some core elements of Trust <\/strong>when searching and can broadly be grouped into Authority<\/strong>, Engagement<\/strong> and Reputation<\/strong>.<\/p>\n Alongside this, the links need to take into account Value, Anchor Text <\/strong>and Domains. <\/strong><\/p>\n Some potential link partners will be relevant to a website and the value of these will be immediately apparent. For example, national newspapers, local newspapers, industry body websites and listings for accredited companies in your field. Largely, these can be grouped into the areas showing positive Value, Authority and Reputation.<\/p>\n A website which may be discovered in the process of building a potential link profile may sit very differently and it may not be completely apparent if or how there is value in targeting a referring domain for a specific link.<\/p>\n In general, if it\u2019s not obvious why<\/em> a website should be targeted for a link, best practice in 2019 is to avoid it \u2013 if the question is asked, and the answer is \u2018purely for SEO benefit\u2019 \u2013 it\u2019s likely to offer any benefit at all.<\/p>\n This of course makes finding valuable links much more difficult, but not impossible.<\/p>\n Auditing an entire industry, marketplace and competitor landscape would provide a platform of links which are:<\/p>\n The next stage is to filter them by:<\/p>\n To do this, we would recommend following a structure which embodies:<\/p>\n These can then be scored out of 5 accordingly and provide a list of immediate, valued, targets for links. Add notes (this will also be based on common sense in some cases \u2013 such as valued websites that operate outside of your country target market).<\/p>\n Once this list is audited, it is then possible to work with agency partners, or internally, to build the link profile based on the needs of the above.<\/p>\n![\"building](\"https:\/\/www.polarisagency.com\/wp-content\/uploads\/Auditing-Your-Link-Profile.png\")
<\/strong><\/p>\nAuditing A Potential Link Partner<\/h2>\n
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\n Referring Domain<\/strong><\/td>\n Trust Flow<\/strong><\/td>\n Average Shares<\/strong><\/td>\n Ranking for Key terms<\/strong><\/td>\n Score<\/strong><\/td>\n Notes<\/strong><\/td>\n<\/tr>\n \n Domain1.com<\/td>\n 1<\/td>\n 12<\/td>\n >100<\/td>\n 0<\/td>\n No value<\/td>\n<\/tr>\n \n Domain2.nz<\/td>\n 40<\/td>\n 134<\/td>\n >100<\/td>\n 0<\/td>\n Wrong country<\/td>\n<\/tr>\n \n Domain3.co.uk<\/td>\n 34<\/td>\n 56<\/td>\n 12<\/td>\n 4<\/td>\n Strong with high shares<\/td>\n<\/tr>\n \n Domain4.com<\/td>\n 23<\/td>\n 34<\/td>\n 9<\/td>\n 5<\/td>\n Strong with page 1 rank<\/td>\n<\/tr>\n \n Domain5.com<\/td>\n 43<\/td>\n 23<\/td>\n 13<\/td>\n 4<\/td>\n Strong with high shares<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n