UTILISING COMPETITOR AND SEARCH INTELLIGENCE TO ACCURATELY NAME PRODUCTS AND SERVICES USING A “CUSTOMER FIRST” LANGUAGE

After carrying out a competitive and search landscape review, POLARIS determined that some products and services were named with naming conventions that were understood internally, but not externally by prospective customers. This meant that even if a prospect landed on the client’s website, they may not have been able to navigate effectively enough to reach the information they required regarding the right services that they needed.

“POLARIS has been an invaluable partner in elevating our online presence. Their strategic approach and commitment to results have significantly increased our visibility and driven measurable success in a competitive digital landscape.”

Natalie Edwards,
Six Degrees Group

To develop this, POLARIS collaborated with the client to connect marketing with product managers, holding a series of workshops that had the objective of reclassifying products and services with a customer first language.

POLARIS successfully worked with the client to rebrand their key products and services to be taken into consideration for their website restructure which launched in 2023.

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