Meet your biggest SEO blocker – a lack of SEO understanding amongst your teams.
In today’s world, understanding the intricacies of SEO is paramount for businesses aiming to enhance their online visibility and drive performance. However, one of the biggest hurdles in achieving SEO success often lies in the lack of SEO knowledge and alignment across internal teams. This is where partnering with an experience SEO Agency can provide invaluable expertise and guidance.
Because search engine compliance demands that brands tick SEO boxes right from code bases to offsite backlinks, SEO demand goes far and wide across the business.
If we consider the three pillars of SEO: Tech SEO, OnPage SEO, and Digital PR & Outreach, we can see what typical blockers look like for ecommerce brands looking to increase market share.
Tech SEO
/ Website CMS / platform not able to accommodate SEO needs.
/ Developers disengaged with SEO as its “hard work”.
/ SEO requests conflicting with other requests and due to lack of understanding are low priority.
/ SEO requests integrated badly, or not at all.
OnPage SEO
/ Page templates not designed with SEO in mind.
/ Pre built CMS logic restricting application of programmatic SEO rules.
/ Convoluted information architectures which confuse users and crawlers.
/ Complete lack of internal link strategies connecting clusters to pillar pages.
Digital PR & Outreach
/ Low quality outreach to disingenuous websites.
/ Lack of internal awareness of the purpose of digital PR for SEO.
/ Business wide buy in on the value of product outreach for SEO.
/ Lack of collaboration between content teams and PR teams on outreach for SEO.
The challenge that all brands face, particularly those without an internal SEO team, is that SEO as a marketing channel affects multiple areas of the business, and SEO as a subject matter is understood hardly at all.
To overcome this, brands and marketing stakeholders must find an SEO trainer that can come in and help internal teams across Marketing, Content, Development, IT, PR, and even UX to upskill themselves in the subject of SEO and how its considered within their remits.
The alternative to this is working with an experience Ecommerce SEO agency that has the ability to direct the SEO strategy within the brand, across all required teams, whilst nurturing and training stakeholders as a strategy is executed.
By investing in SEO education and promoting a culture of SEO awareness across all departments, businesses can overcome internal barriers and unlock the full potential of their SEO efforts.
Empowering teams with SEO knowledge not only drives performance but also promotes collaboration and innovation, leading to long-term success.
