At the core of any digital strategy is your content. Having a communications strategy requires an expert understanding of your business, market position, and target customers needs, in order to connect your business successfully with the prospect through content.
At POLARIS, we produce content that is simple yet high in value, focusing precisely on what your audience needs at any time within their digital journey.
Content requires careful planning and consideration before production commences. In a digital age where businesses compete for a prospects click and onsite attention, marketers have to ensure that the right content is planned and the genetics of each piece of content resonates and satisfies a target customer online.
Many businesses choose to partner with POLARIS to assist with content strategy because we know how to create content strategies that convert.
Marketers that partner with POLARIS see a 3x increase in onsite engagement
ContactA content strategy starts with an understanding of where you are right now, and where you want to be. We will take your objectives and build a content strategy that fuels the digital growth of your business online, so that you can target your customers at all phases of the customer lifecycle.
Whether it’s a B2B or Ecommerce content strategy, we have the experience and tools to guide you forward.
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Of content consumption is obtained from organic search.
We appreciate the importance of having content for creating awareness, and for assisting users to convert, through category or solution pages onsite.
Not only does content for SEO have to be useful for the user, it has to comply with search engine algorithms too. We know what search engines are looking for when evaluating your website content and can guide you on how to improve the performance of your content online.
Once you’ve identified them, marrying these profiles with search landscape data to determine which aspects of a prospects search intent is relevant to your business.
Connecting the data points in the right way results in a highly targeted pool of traffic that land onsite and engage with your business through your knowledge centre and solution pages. This is what we do at POLARIS, for a variety of B2B companies in London and beyond.
As a leading digital agency, our team comprises of leading content strategists and content writers that have written for a variety of industries and sectors.
“This campaign was truly collaborative, with POLARIS providing insights and direction which help us to connect our business with new audiences, through our values.”
Hampers.com, the online gifting company, partnered with POLARIS to increase Business Awareness around Valentines day. POLARIS were tasked with launching a valentines campaign that fit the ethos of the company.
“On average, our client partners see a 721% increase in their investment with POLARIS.”Amo SokhiDirector
The outcome of a content strategy is a clear plan that details the reasoning, targeting, and content themes and topics that your business should take to market in order to increase customer acquisition in the year ahead.
There are many content strategy agencies in London, however POLARIS is a leading content strategy company that has partnered with both B2B and B2C clients for over 15 years.
