Ecommerce SEO Agency
Guiding Your Journey

Using online demand intel, and the analysis completed by our SEO strategists, we’ll create a detailed ecommerce strategy that outlines the activities required across all 3 pillars of SEO to drive an increase in online sales.

Our ecommerce strategies cover a number of areas including
• technical seo
• onpage seo
• content & editorial
• digital pr & outreach

We carefully analyse how much effort needs to go into each of these 4 ecommerce SEO streams and then build a strategy that determines the exact activities required by all stakeholders, agency and client side.
A prioritised roadmap will be presented which details our shared objectives over a 90 day period, covering PDPs, PLPs, Brand authority and offsite coverage.

Using our proprietary indexing tool, the Kartessien Index, we will evaluate your PLP page performance against competitors using a criteria of 66 ecommerce SEO evaluation points.

Our criteria evaluates a number of SEO critical factors, including user experience, product range, in page filtering, and onsite SEO element formation.

As a leading ecommerce company in London and New York with over 15 years experience, our tool has been refined to evaluate your PLPs with our expert knowledge but also todays search engine requirements.

Our ecommerce team know that to optimise large product catalogues, we have to use automation. At POLARIS, we are experts in the field of programmatic SEO for ecommerce optimisation.

Our ecommerce team know that to optimise large product catalogues, we have to use automation. At POLARIS, we are experts in the field of programmatic SEO for ecommerce optimisation.

Combining an understanding of consumer search behaviour and your product attributes, our ecommerce SEO experts will devise a series of rule based logic to be integrated across your product catalogue.

This strategic approach has been proven to optimise large volumes of product at scale with over a 39% increase in long tail keyword rankings for POLARIS clients.

Technical SEO is the core element of our ecommerce seo services. Auditing your ecommerce platform, servers, and tech stack to determine opportunities to improve crawlability, indexation and user experience is key.

Led by our SEO Directors who have over 20 years experience in the field, we not only audit aspects of your technical SEO, but we manage your development resource to ensure efficient integration.

Project management with IT and Development stakeholders is as critical as SEO auditing. We have experience in making sure our scope gets into sprint and that requests are recognised for the business impact they will drive by increasing ecommerce SEO performance against other requests from the business.

Beautifully crafted editorial inspires consumers to engage with your brand through first hand expertise that only you can provide.

At POLARIS, we partner with you to ensure your editorial not only gets surfaced, but capitalises on the actual informational needs of consumers too.
We evaluate your existing editorial to determine how we can increase its SEO value, and we conduct research to provide you with guidance on trending topics and consumer demand inline with seasonal shifts.

Everygreen content is also key, and a great way to ensure that we work together in a way that’s smart and efficient.

Link building does not work. To achieve true offsite coverage at scale, we must partner to ideate PR campaigns that give editors content that they know will get readers engaged.

We partner with internal PR teams to understand what your campaign plans are, and your brand goals, and how we can align to also impact SEO performance through the same activity. We support with intelligence, and outreach, educating internal PR and Content teams on the value that seo brings if considered and enveloped in the right way.

Our team of content and outreach experts have relationships with a large number of editors, influencers and journalists, that we connect with on a daily basis to develop your profile online.

Increasing your market share focuses not just on your share of search, but also of new customers.

We evaluate entire user journey from entrance to abandonment/completion to determine how we can increase the flow of customers through your journey.

We use leading conversation rate optimisation tools such as optimisely and hotjar, and put together recommendations that can be tested in conjunction with PPC teams and partners. This is one element of our data and analytics service, tailored for improving ecommerce performance.