Search Engine &
Content Marketing
Training Courses

Search Engine Optimisation is one of the most important aspects of maintaining a business’ online presence. This workshop will teach you the basics of SEO, which aspects are crucial to your business and insights into trending SEO topics that will elevate your business.

Search engine marketing (SEM) is one of the most important marketing channels to generate traffic to your website. Not only does it support your search engine optimisation (SEO) efforts, but it also compliments content marketing and helps raise your brands profile and business ranking.

SEO is essential for directing web traffic to your organisation’s web pages. This workshop will allow you to develop or improve your SEO. The workshop focuses on offering new and innovative insights into keywords and algorithms. Technical areas of SEO such as penguin (quality of links) and panda (quality of content) will also be covered. Our trainer will take you through your existing SEO to be able to guide you and your organization through the development of a programme.

Understand and develop the essential skills to create business-relevant content tailored to your audience's needs. POLARIS, New York and London's leading SEO agency's Content Marketing training will lead you to build a successful content marketing plan.

PPC campaigns are now an essential component of any wider advertising campaign or marketing strategy. Time, resource and budget are all required to build and roll out these campaigns and this course will show you how to do this in a time and cost-effective way. Simply investing in keywords will not lead to results. Companies must be savvy in their spend to maximise their reach through a variety of searches on a variety of platforms, from traditional search engines to mobile and social search.

Email marketing today is still a core tool in digital marketing. It is often not fully effective due to issues around design, user targeting and deliverability. This workshop will provide a practical guide to getting the most from your email campaigns, using the latest techniques, tools and best practice.

Email remains the most efficient means of communication between organisations and their clients, in terms of time, cost and ease of use. Social media platforms and other avenues of digital communication have made some inroads into its position as the primary means of client interaction, but email still comprises the majority of all contact. Organisations need email marketers who can use this giant of communication in new and interesting ways.