Operating as a London seo agency for over 15 years, we have worked with a number of businesses that either target the capital city or are based inside the city for their main operations.
Here’s a breakdown of the best London businesses we’ve partnered with and what I have personally learnt from these experiences.
Fruit 4 London
Our first ever client, that still partners with POLARIS today. When Les Mulato started fruit 4 london, they were first based in Leytonstone, East London, in a railway arch. I remember the first time I went in to meet them and pitch them our SEO services product.
The biggest learning Ive had from partnering with this London business is that keeping clear on your targeting is very important to attract the right customers.
Fruit 4 London only operate within the M25, and most office deliveries happen within zones 1 – 3 of central London.
Operating as their marketing department since 2009, our team has always ensured our targeting has been particular to ensure we drive the right traffic to the site that geographically can be served by the business.
Dune London
The leading high street footwear retailer Dune London selected POLARIS as their SEO agency in 2023. Born out of London, the footwear brand chose POLARIS because they wanted someone that was an expert in ecommerce seo, and had the prowess to manage SEO as a key channel within their global business.
Whilst the business is headquartered out of Shepards bush in West London, its global footprint drives significant revenue from multiple markets.
What Ive learnt from partnering with this London brand is that ownership over marketing and your area of expertise is critical in large scale operations with multiple stakeholders.
Its critical to success that you are able to identify your remit, and diligently defend and fight for what you need because if you do not, you wont get what you need, and you will fail or be mediocre at best.
Learn to have a voice, and how to use it to ensure things get done.
Bateaux London
A lovely gift experience business that offers visitors to London a beautiful way to experience London from the water, Bateaux London are based on Embankment in the heart of the city. Providing sublime food aboard its vessels, experience goers travel down the River Thames, taking in the iconic sights of London. From Big Ben to the London eye the 1.5 hour trip is a must experience for all.
Whilst the business is headquartered out of Shepards bush in West London, its global footprint drives significant revenue from multiple markets.
Partnering with Bateaux for several years, what I learnt from this business is that consumer marketing is completely emotionally led.
To sell to consumers, marketers must consider how a product or service will make the consumer feel. In the case of Bateaux London, the focus was about bringing pleasure to customers celebrating a special occasion, and being able to give them an experience that makes them feel joy and happiness.
Our marketing had to convey this and pitch the proposition emotionally for consumers to buy, and this is critical in consumer brand success.
Equi London
A business started by my friend Rosie Speight, Equi London is a health and wellbeing brand helping customers increase energy and happiness so that they can achieve a greater balance in day to day life.
Based in Kensington & Chelsea (SW3), the business has a number of unique formulas created by both founders Rosie and Alice that support people through a variety of concerns. From pregnancy support to menopause, the London brands products are fast become recognized for the excellence they offer and the impact they have on a persons well being.
Working with the business on a brand strategy piece, the most impactful learning I had from this experience was that a business must be clear on who they are and their core identify when going to market.
One of the first conversations I had with Rosie and Alice centred around their name, “Equi” and what this stood for. They told me that it was short for equilibrium, and that in-fact their aim was to support women in being able to balance all the things in life, such as work and play, family and friends, even night and day.
This core identify and ideal is what I then went on to use to inspire a brand communications strategy I devised for their business, which drove a significant uplift in engagement for the brand.
Know your true identity, and always consider how marketing can start with this notion in mind.
