“Codex are seeing the benefits of some hard work from the Polaris team on multiple fronts. This concerted effort from the team has resulted in good gains over the first half of the year.”
Ricardo Giacovazzi
Codex
Implemented programmatic SEO principles into the B2B ecommerce website to optimize products at scale.
The SEO team conducted a competitive audit of top ranking competitors and based on the findings created a rule based internal linking cluster that was implemented across the site to drive links back to each pillar page. This resulted in a 26% increase in internal links pointing to our top 3 target category pages, and an increase from 25% to 100% indexing of sub category pages too (A big win for our technical team).
We created content templates to support the primary pillar pages which included buyer guides, and a quarterly fresh content strategy within which user intent data was included to ensure we targeted users at the awareness and consideration phases of the funnel.
Positioning the clients products with the right names and language from a customer first point of view.
Whilst working with the client on their product catalogue, our research highlighted that the clients office desks category contained a number of products that should be split out and named as sit-stand and standing desks to build search relevancy and increase exposure for these products in google.ie
By following our recommendations and implementing these enhancements within office supplies and furniture the client saw an increase in traffic over a 12-month period of approx. 130% and a revenue figure of over €5m.
