POLARIS setup the clients GA4 solution from scratch, migrating all of their GTM goals and rebuilding them so that they worked on the new platform.
We also migrated the clients intelligence tool 6sense which required further customisation of datalayers and the building of custom dimensions within GA4.
After implementation, a round of testing and debugging was conducted to ensure all channels and campaigns were tracking correctly, providing the right data points needed by the business across all markets.
“Polaris did a great job.. prompt in turnaround, made us a clear priority with a short window and were able to explain the changes to non technical members…gave us great confidence in your ability.”
Amber Boogie
Reachdesk
A series of training workshops to take the marketing department through the new setup, and show them how to utilise the tracking solution for reporting and monitoring.
As the GA4 solution was bedded into the internal teams, reports were established and discussed which gave the business the ability to utilise the new reporting suite that the platform offers for quick insight into performance.
