Predominantly investing in paid media and social advertising, they found themselves partnering with multiple agencies, yet failing to achieve the desired return on investment.
Our London SEO Agency partnership with Equi London began with an initial meeting with the marketing team to discuss their business challenges and aspirations. Understanding their vision and the hurdles they faced was crucial to allow us to navigate these challenges and set the foundations for success.
They needed an expert advisor to provide strategic counsel and guide them on critical aspects such as; the right channel mix for their business goals, the right partners to deliver, an evaluation of their performance so far to determine the strengths and weaknesses and a strategy for communications going forward.
Our next step was to gauge the effectiveness of Equi London’s digital presence by conducting a detailed audit.
This allowed us to have a comprehensive view of their online performance, including their website marketing strategies, user engagement and conversion rates. Once we had this intel, this then led us to completing our competitive landscape audit. Within this audit, it was crucial for us to identify the key competitors within the sector, and investigate the gaps and opportunities within the market to allow Equi London to shine.
We also conducted an analysis of Equi London’s brand identity and market position, as brand success heavily lies within it’s identity and market place, as well as a detailed review of existing channels in play.
By providing our expert guidance on how to manage channel partners more effectively, as well as delivering tailored campaign concepts to specifically target their core product range, as a result of this the Equi London team saw great improvements with their conversion rates increasing from 1% to 3%.
“POLARIS took an analytical approach to our creative strategy which turbo charged our messaging, but also our value to our customers.”
Rosie Speight
Equi London
Through our consultancy we were able to deliver a marketing strategy into the business that provided the Equi London team with a single point of reference to manage marketing and communications across all channels and partners from a central point of view.
We provided the team with insightful recommendations on content pillars, the best language to use to resonate with their audience and placement to pursue. These recommendations were delivered to strengthen their digital presence and engage further with their customers.
“On average, our client partners see a 721% increase in their investment with POLARIS."Amo Sokhi Director
