“POLARIS are honest in terms of recommendations and feedback and have their clients best interest. They deliver the promise, and sometimes go above and beyond to make sure project objectives are met.”
Fridah Sanga
CACI
The entire site architecture was overhauled within the new website and restructured to focus on services, capabilities, datasets and software. This meant that from an SEO point of view, historical service categories had to be mapped to their new, most closest match. In instances where a close match was not possible, a decision had to be made on where these services would be directed and if this would make sense from a user point of view post changeover. The SEO team went through a process of partnering with the client team to audit over 11,000 URLs that required consideration and mapping.
As with any migration project, content is key to the entire process and to ensure onsite SEO equity is retained. POLARIS worked with the marketing team to identify existing content that must be migrated to ensure equity is retained in key areas.
POLARIS managed the entire migration project over a 12 week period. From point of planning and merging a migration schedule into a wider site launch schedule, to partnering with the web agency to manage changeover, tracking, testing and performance.
For internal requirements, specific campaign URLs had to be migrated so that other channels that were driving traffic online to the website could continue to operate without interruption. This was a key consideration within the SEO agencies migration process to ensure business continuity not just from an SEO aspect for the client but from a general marcomms perspective overall.
A newly branded, destination website was launched for CACI at the end of July 2021.
Following our post migration reporting process, traffic and onsite behaviour was monitored on a daily basis and after 10 days of launch traffic levels were confirmed as being stable and consistent.
The CACI website had been launched successfully without any loss of traffic or degradation to user experience, thanks to the help of our experienced SEO migration service.
