Google has updated its presentation of mobile SERPs in order to improve the quality of results and improve user experience, catering to the ever-growing mobile search market.

The algorithm update will use the ‘real world name’ of the website, instead of the domain name and the URL structure to show the most useful pieces of information for users. This will create a breadcrumb-like feature in the green text below mobile search results to give a better indication of where users are to be landing on a website.

SEO companies and businesses will also see support begin on mobile with the algorithm update to aid signalling to algorithms which pieces of information should be presented in mobile SERPs.

Changes from the updates will be rolled out gradually and only mobile results will be impacted.

The announcement of this minor algorithm change comes just a few days before Google’s highly anticipated Mobile Friendly website update takes place (April 21st).

Polaris is an SEO Agency in London working with clients from a variety of sectors including travel, e-commerce and B2B. Using our bespoke Bright Metrics software we can internally manage an account whilst ensuring it is best placed for long term growth. Contact us to find out more about how we can help your business.

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