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Link building is the name given to the process of acquiring features on partner websites that link back to your business website online.
At POLARIS, we offer our client partners a digital PR service that focuses on your products and services to engage media editors and website owners in understanding the value of featuring you online.
We have a successful track record of ideating content campaigns that focus on the essence of your business and then connect with your target prospects with a single communication theme in mind. Our campaigns are successful because they are clever, and easy to understand, and this means people get them.
Using this approach, we generate excellent coverage for our clients that are looking to build backlinks, through a variety of forms including do follow links, brand citations, social coverage, and video coverage too.
ContactMarketers that partner with POLARIS see a 3x increase in onsite engagement
ContactThere are a number of metrics that can be used to measure the performance and return your business is getting from your investment in a link building agency.
At POLARIS, we focus on benchmarking the health of your current backlink profile, and then determine a set of metrics that make the most sense for your business and objective. Whether it’s rankings for your ecommerce business in a key product category, or domain authority for your SaaS business, we will tailor our reporting to your individual needs.
Our Technology
Based in London, our team of digital PR and link building experts have experience in creating content strategies and link building campaigns for a variety of businesses globally.
A digital PR and link building service built upon 15 years' experience in the field of marcomms. Our digital PR experts have the creativity, PR experience, and contacts to get you the coverage you are looking for.
We guide brands on how to strengthen their existing market position against competitors, or enter new markets. Our experienced team at POLARIS can guide you through local digital PR campaigns and link building activities.
We're here to help your brand navigate the digital world. If you require an international link building agency, contact our team at POLARIS.
These types of markets require digital PR and link building activities to strengthen and improve SEO rankings within search engines at peak times of opportunity.
With a proven track record in achieving top 3 SEO positions for our clients based on SEO and link building services, we know how to leverage your brand and product offering to gain the attention of lifestyle bloggers, influencers, and media editors for coverage.
We work with our client partners to devise quarterly digital PR campaigns that align with your product focuses and promote content that relates to your target customers in a way that’s relevant and timely.
Our digital PR and link building services focus on quality, not quantity, and are designed to achieve the right coverage that aligns with your brand values.
"This campaign was truly collaborative, with POLARIS providing insights and direction which help us to connect our brand with new audiences, through our values.”
The journey so far for many brands is success. POLARIS have consistently guided marketers to become subject matter experts in the field of digital PR and link building within their specialist area of marketing. We call this the POLARIS effect. Read what our partners have to say about their SEO journey.
POLARIS were commissioned by Marie Curie to support the outreach and digital PR of their annual Great Daffodil Appeal.
“On average, our client partners see a 721% increase in their investment with POLARIS.”Amo SokhiDirector
Link building refers to the activity of sourcing websites purely with the intention of creating a link to a destination website. A digital PR initiative focuses on messaging and communications to deliver brand awareness that also delivers links, but is a more white hat approach and acceptable way to build links overall.
Offsite SEO refers to the promotion of your business brand generally on the internet, through aspects such as Digital PR.
The best link building strategies for ecommerce and retail companies all revolve around your product and having product that will generate interest from influencers and media contacts. Without access to your product, a digital PR initiative is difficult and won’t be as successful as it could be.
The most successful B2B link building strategies make use of proprietary data that your B2B business has collected through its technology or services. This data is very useful for media journalists as they like statistical data to include within their features. As a part of our process, we ideate data collection methods and opportunities to strengthen a B2B link building or digital PR campaign further.
