Leading brands trust POLARIS for their SEO Strategy.

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A full Service SEO solution

At POLARIS we deliver a full 360 SEO solution for our partners. As a leading SEO agency operating globally, we have the experience to drive performance for Brands and challengers that are serious about adopting a best practice approach to SEO, guiding you to success.

  • SEO Strategy Audit
  • Onsite SEO
  • Technical SEO
  • Content Marketing
  • Digital PR & Outreach
  • SEO Site Migrations
  • International SEO

An SEO Strategy is a roadmap that considers all pillars of SEO to drive about a change in your rankings and traffic performance.

At POLARIS, we care about clarity, transparancy, and accountability. That's why our journeys always start with an SEO Strategy Audit. After an initial call to learn more about your current situation and objectives, our team will evaluate your business' current SEO performance. We consider your performance within the target search landscapes you want to conquer, aswell as considering how you are performing against key competitors from a market share perspective.

We use our expertise, passion and processes to build an all encompassing SEO Strategy that includes targets and milestones so we know where we are headed, together.

SEO Audit Strategy

Optimising your onsite SEO journey from landing pages to knowledge centre content and editorials for SEO success.

Experts in on-page SEO services, we optimise your website to improve rankings and drive qualified traffic, whether it’s an ecommerce site that needs automated onsite SEO or a niche B2B website requiring careful analysis and an onsite optimisation strategy.

Our SEO agency comprises of a team of Onsite SEO specialists that optimise product pages, solution pages, editorial content, and knowledge content to increase exposure within target search engines.

On Page SEO Services

An SEO strategy can only progress if your website is technically proficient for search engine crawlers and user experience. We demand technical SEO excellence from our partners, and we deliver on it.

Our Technical SEO services comprises over 35 technical evaluation areas including mobile, site speed, security, crawling and indexation, and host server analysis.

Our technical team is best in class and has worked on both large scale international domain structures (multiple CCtlds) and large scale ecommerce websites.

We stand by our technical SEO services and are a true partner when it comes to owning the actioning outcomes and ensuring all parties align to deliver against them.

Technical SEO Services

Content that fuels your SEO and wider marcomms strategy to achieve your communication objectives. We deliver short form, long form, and campaign based content to drive engagement.

Our inhouse content and digital PR teams appreciate the importance of user targeting and an understanding of their informational needs. We craft content that focuses specifically on these areas so that our content engages the right people at the right time, guiding them as they travel on a journey with your brand.

Our content marketers are experts in understanding user intent and analysing both the search landscape and competitive landscape to determine the type of content thats required to achieve a satisifed reader.

Content Marketing Agency

Partnering with you to deliver digital PR that promotes your brand and specific product or service to the right audiences, at the right time.

Our digital PR services are split across three areas; digital PR campaigns, influencer outreach, and ecommerce outreach.

As a leading SEO agency our reputation has been built on trust, so we consider search engine compliance a fundamental part of our approach to developing your brands profile.

Partnering with POLARIS, you will ensure your brand has value from its PR not just today, but tomorrow aswell.

Digital PR Agency

Over 1200 site migrations completed. Our team of SEO Experts will manage your new site launch to minimise risk and increase SEO performance in the process.

Navigating the complexities of website migrations is paramount in safeguarding your online presence.

Starting right from the point of website planning, we evaluate the reasons for migration and work with you from the very beginning, assisting you in planning the web project with SEO in mind.

Our proven 5 phase SEO migration service ensures a seamless migration that maintains and enhances your website's organic rankings and performance through the entire process.

SEO Site Migrations

With Global SEO experience in over 25 countries, we can increase your exposure in a number of international markets through SEO.

Driving sales and leads from global markets for your business through expert led international SEO strategies throughout e-commerce SEO and B2B.

Using our expert network of local market linguists, native SEO managers, and country account managers, we drive traffic and sales through international SEO campaigns for our clients. Ensuring success in SEO for International Markets.

International SEO Services

Critical Success Factors for SEO performance in 2024

As a leading SEO agency based in London, our experts understand the best practice approach required to drive SEO performance for a business. Whether your an Ecommerce business wanting to increase online sales or a B2B technology company looking to increase demand, the following considerations will be critical to our combined success in 2024.

Behavioural Analysis

Understanding the situation that drives your ideal customer to search online is paramount to the success of an SEO campaign. We use our experience to determine exactly what interests and challenges buyers are motivated by and what informational needs they have when searching online.

Search Engine Compliance

Search Engine Optimisation is a process heavily built upon reputation. Search Engines are now looking at how a business represents itself online to give consumers confidence in transacting with them. Algorithms such as E.E.A.T and YMYL are critical to success and a core part of our service offering.

Technical Efficiency

Ensuring your destination site is efficient for users and search engine crawlers to access and experience is critical to SEO success. As users engage more and more in a fragmented way, different devices and levels of concentration are applied when experiencing search online.

  • Ecommerce SEO
  • B2B SEO
  • Gifts and Experiences
  • Technology & SaaS

Driving customers and sales for your brand.

Our Ecommerce SEO services are designed to drive a clearly measurable increase not only in traffic and sales, but also knowledge.

We collaborate with you to educate you and your internal team on a best practice approach to all aspects of SEO. Whether its Content SEO or PR for SEO, we will guide you.

We partner with you to drive an increase in your knowledge, and SEO performance, at the same time.

Ecommerce SEO Services

Brand awareness + product engagement

We provide B2B SEO services for businesses that want to target prospects more effectively by nurturing influencers and decision makers through your sales funnel.

Our B2B Strategies start with a fundamental targeting exercise in which we carefully analyse your product and its application, and how it adds value to a prospects business.

We know how to present the benefits your solution provides to a prospect and how to communicate this through informative content that’s technically efficient for search engines and users alike.

B2B SEO Services

Sharing the happiness of your brand online

We have worked with a number of leading retailers offering gifts and experiences to bring happiness to customers worldwide.

We understand that targeting the sentiment of the gift giver is key, whilst also thinking about the needs and desires of the potential recipient too.
Our SEO agency is renowned for being able to drive SEO and brand awareness performance through SEO campaigns, content marketing and digital PR services.

Gifts & Experiences SEO services

Positioning your brand as a market leader

Technology and SaaS companies require a digital marketing agency that can help them market their challenger product swiftly to gain traction against leading competitors.

Sometimes, you need a digital partner that can generate awareness where it does not exist, by coining new terminology that describes your solution to create demand.

Technology and SaaS SEO Services
721%Average RoI experienced by a POLARIS partner

Drive Rankings, Traffic and Sales through SEO by partnering with POLARIS.

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An SEO Infrastructure that drives dependability

Our SEO services are underpinned by a structure of systems, processes, and custom technology that powers our entire business. From our customised business and project management delivery platform, to our proprietary document library, our structure ensures that you receive a consistent, organised approach to your SEO partnership with us on a routine basis.

Our Technology

SEO Customer Success

The journey so far for many brands is success. POLARIS have consistently guided marketers to become subject matter experts in the field of SEO within their specialist area of marketing. We call this the POLARIS effect. Read what our partners have to say about their SEO journey.

38%Increase in Revenue

Dune London selected POLARIS as their SEO agency to drive about company wide change. Through radical candour, and a strong ownership of SEO from initiation, POLARIS drove an increase in performance within 3 months of integration.

Our SEO Agency Experts

Our team comprises of talented, passionate marketers that come together in the field of SEO to deliver our process driven, best practice approach to SEO.

Accountability Through Numbers

Our account management candence is driven by a desire to communicate openly and honestly. As your SEO agency, its our responsibility to keep you up to date on the progress we are making and the challenges we need to overcome together to drive success.

We have a unique Relationship & Results model that we use to determine the health of our partnerships, and we measure activity on the ground to quantify deliverables and performance along the way.

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Experts in driving performance through SEO.
118 %avg increase in rankings
768 %avg increase in traffic
721 %average RoI
“On average, our client partners see a 721% increase in their investment with POLARIS.”
Amo SokhiDirector
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The number of SEO considerations marketers need to know about in 2024

Read our definitive guide to


for Marketers in 2024. A dedicated resource to guide all levels of marketer to SEO success.

SEO Guide for Marketers 2024


  • How much does SEO cost per month?

    Agencies will usually charge a day rate based on the needs of the project, set KPIs quarterly based on this day rate and confirm with you. In most cases KPIs can be amended to suit your budget and a clear road map for progress will be provided.

  • How can I measure the performance of an SEO campaign?

    Google Analytics for traffic to the website and conversions, as well as rank tracking software to show improvements to your keywords in Google will all help in measuring the success of SEO campaigns. SEO agencies will also provide access to performance dashboards and monthly reports.

  • How do I find a reputable SEO agency?

    Agencies listed as Google Partners, the Recommended Agencies Register, BIMA Associates and other industry bodies are the best place to find reputable agencies. Many will also provide case studies, references and an insight to their work to ensure you are confident of finding the right partner.

  • How long does SEO take to start showing results?

    SEO can start showing results from within the first few weeks of a campaign being live, generally within three months a campaign should start to show a clear and obvious positive change.

  • What Work is carried out in an SEO campaign?

    SEO campaigns are generally made up of three areas - On-Page, Off-Page and Technical SEO. Although each area has a multitude of sub-areas, they are the three core areas of SEO practice.

  • What are backlinks?

    Search engine spiders crawl websites through internal and external links. Internal links allow spiders to move through your website, external links will move spiders across domains. External links pointing to your website are called backlinks.