As a leader in technical SEO we analyse and advise on all areas of technical requirements that allow for crawl, speed and structured data success. Our technical experts work with with your business in mind, allowing your seo campaigns to flourish from a core foundation of technical excellence.
Analysing all aspects of your website and digital SEO profile, its our responsibility to present every possible technical opportunity to improve the health, accessibiltiy and performance of your business' SEO. Taking a "technical wishlist" approach, we work with you and your development team to identify all opportunities that can successfully be integrated and others that may be challenging and therefore require creative workarounds.
Collaborating with you and your team in this fashion ensures you achieve maximum gain from our technical expertise and benefit in the long run too.
Analysing crawl paths and journeys to core pages, dead ends and structure depth allows us to adapt technical strategy to ensure smoothness. This includes the removal of bad URLs, indexed dead end strings, effective 301 management and CMS optimisation.
Ensuring rendering, servers, load speed and content delivery is efficient and exceeds the needs of users and search engines will improve crawl rates, indexing and user experience. In turn, improving rankings site wide.
Building a website that is accessible and structured in the right way, including for voice search, is paramount to SEO success in 2020 and beyond. We build voice campaigns using effective structured data, actions and improvements to site accessibility.
Our technical SEO specialists care about data and user experience. By pairing these two core elements at the heart of our work, understanding the data at hand and investigating issues to remedy them; we have built a strong underlying principle of technical excellence as an SEO agency.
Within our technical SEO work, whether a fixed or ongoing project, we work in a way that allows us to utilise both in-house tools, built from 10 years SEO experience, third party tools and individual expertise to have a three step process of auditing, testing and resolving issues on any technical project.
Every account with POLARIS has a dedicated technical SEO manager who will be working directly on your account and if need be can be responsible for integrating technical SEO changes and work to your website. This ensure's we can aid in speeding up delivery times through avoiding development sprints, increasing the rate at which technical changes are implemented and hit KPIs, targets faster.
Our technical SEO team are recognised within the industry as leading experts in the latest technical SEO trends. We hire specifically for technical SEO roles based on people’s passion and ability to demonstrate long lasting technical SEO proficiency across all different sized websites, from 10-page local businesses through to large scale, global, multi-lingual websites.
Our team are never satisfied with their knowledge and attend regular training events, industry events and carry out R&D Projects internally in order to improve not just their own technical ability, but technical SEO practices as a whole within the industry itself.
Fill out the form below with details of your current SEO challenges and goals for a free account audit.
""Polaris have been honest and realistic about the time and approach needed to get our business the digital perfomance we needed. Thanks to their expertise and commitment, we have diversified our business and can see B2C being a larger part of our revenue going forward. Great team that really are experts in their field.""Adam BenjaminDirector, Paradox London
With crawlers and users looking to find core parts of your site quickly, it is essential your site structure offers ease of use. Further, international or language tagging is essential for global sites.
No user likes a slow loading website and working to improve delivery of code, images and server performance will all improve SEO results.
Whether it is UX, voice, image reading or Alt tags – accessibility is becoming increasingly important to technical SEO. In 2020 it is essential to ensure your site is usable to all.
Well written, expansive structured data allows for websites to dictate to search engines where core areas of action are. This improves both crawling and diversity of search results.
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