Leading brands trust POLARIS for their Technical SEO Strategy.

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A Full Service Technical SEO Solution

As a leading technical SEO agency we analyse and advise on all areas of technical requirements that allow for crawl, speed and structured data success. Our technical experts work with with your business in mind, allowing your SEO campaigns to flourish from a core foundation of technical excellence.

  • Crawl & Indexing Optimisation
  • Technical SEO Audits
  • Website Architecture Audits
  • Programmatic SEO
  • Site Migrations

Using crawl simulation software we evaluate your site to determine how search engines experience you and what can be improved for greater indexing.

Analysing crawl paths and journeys to core pages, dead ends and structure depth allows us to adapt technical strategy to ensure smoothness. This includes the removal of bad URLs, indexed dead end strings, effective 301 management and CMS optimisation. Ultimately, our technical SEO services result in your website being easier to crawl and your key landing pages being indexed without error.

Conducting an 86 point technical health check that audits your website to inform you of whats holding your SEO from growing.

Our backbone has always been the strength of our technical SEO capability. Clients work with POLARIS because we evaluate opportunities at a greater level of detail meaning you get a technical strategy that positions you ahead of your competitors, every time.

Evaluating and optimising your website structure is one of the most critical aspects of technical SEO optimisation.

Ensuring rendering, servers, load speed and content delivery is efficient and exceeds the needs of users and search engines will improve crawl rates, indexing and user experience. In turn, improving rankings site wide.

Large scale websites and ecommerce websites must adopt programmatic SEO to effectively optimise at scale.

Our programmatic SEO services focus on exposing large product catalogues in target search engines by optimising product and category pages for a variety of search queries comprising of product, product attributes and category queries.

Over 1200 site migrations completed. Our team of SEO Experts will manage your new site launch to minimise risk and increase SEO performance in the process.

Navigating the complexities of website migrations is paramount in safeguarding your online presence. Our proven 5 phase SEO migration service ensures a seamless migration that enhances your website's organic rankings and performance.

SEO Website Migration Service

Critical Success Factors for Technical SEO Services in 2024

As a leading Technical SEO Agency based in London, our experts understand the best practice approach required to drive performance for a business. Whether your an Ecommerce business wanting to increase online sales or a B2B technology company looking to increase demand, the following considerations will be critical to our combined success in 2024.


With crawlers and users looking to find core parts of your site quickly, it is essential your site structure offers ease of use. Further, international or language tagging is essential for global sites.


No user likes a slow loading website or poor a poor user experience. Working to improve the delivery of code, images and server performance will all improve SEO results.


Well written, expansive structured data allows for websites to dictate to search engines where core areas of action are. This improves both crawling and diversity of search results.


  • Ecommerce Technical SEO
  • B2B Technical SEO

Driving customers and sales for your brand.

Our Ecommerce SEO services are designed to drive a clearly measurable increase not only in traffic and sales, but also knowledge.

We collaborate with you to educate you and your internal team on a best practice approach to all aspects of SEO. Whether its Content SEO or PR for SEO, we will guide you.

We partner with you to drive an increase in your knowledge, and SEO performance, at the same time.

Ecommerce SEO Services

Brand awareness + product engagement

We provide B2B SEO services for businesses that want to target prospects more effectively by nurturing influencers and decision makers through your sales funnel.

Our B2B Strategies start with a fundamental targeting exercise in which we carefully analyse your product and its application, and how it adds value to a prospects business.

We know how to present the benefits your solution provides to a prospect and how to communicate this through informative content that’s technically efficient for search engines and users alike.

B2B SEO Services
93%of online experiences begin with a search engine

Partnering with you to manage a robust website that offers users and search engines an experience that's technically excellent.

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Our Technical SEO Service

Analysing all aspects of your website and digital SEO profile, its our responsibility to present every possible technical opportunity to improve the health, accessibility and performance of your business' SEO. Taking a "technical wish list" approach, we work with you and your development team to identify all opportunities that can successfully be integrated and others that may be challenging and therefore require creative workarounds.

Collaborating with you and your team in this fashion ensures you achieve maximum gain from our technical expertise and benefit in the long run too.

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Technical SEO Customer Success

The journey so far for many brands is success. POLARIS have consistently guided marketers to become subject matter experts in the field of Technical SEO within their specialist area of marketing. We call this the POLARIS effect. Read what our partners have to say about their SEO journey.

96%Traffic Retained

As the exclusive SEO agency partner for CACI, POLARIS were responsible for collaborating with the CACI team and web agency to plan, manage and migrate the SEO equity of the business from a legacy website to a new website, on the same domain.

50%Increase in Rankings

Our Technical SEO Agency Experts

Our team comprises of talented, passionate marketers that come together in the field of Technical SEO to deliver our process driven, best practice approach to Technical SEO.

Our Approach to Technical SEO Services

Our technical SEO specialists care about data and user experience. By pairing these two core elements at the heart of our work, understanding the data at hand and investigating issues to remedy them; we have built a strong underlying principle of technical excellence as an SEO agency.

Within our technical SEO work, whether a fixed or ongoing project, we work in a way that allows us to utilise both in-house tools, built from 10 years SEO experience, third party tools and individual expertise to have a three step process of auditing, testing and resolving issues on any technical project.

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Experts in driving performance through Technical SEO.
118 %avg increase in rankings
768 %avg increase in traffic
721 %average RoI
“On average, our client partners see a 721% increase in their investment with POLARIS.”
Amo SokhiDirector
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The number of SEO considerations marketers need to know about in 2024

Read our definitive guide to


for Marketers in 2024. A dedicated resource to guide all levels of marketer to SEO success.

Search Rater Quality Guidelines

Technical SEO Services FAQs

Discuss your Technical SEO
  • What are the most missed technical SEO opportunities?

    All manner of business websites overlook the value a considered site structure can bring to their SEO and user experience online. An indepth site structure audit can increase usability and search rankings too.

  • Is a developer needed to integrate technical SEO changes?

    Usually a developer will be needed to integrate technical seo recommendations into your website. Without a developer you will not be able to integrate as many recommendations and therefore not get the full value from a technical SEO audit.

  • How important is technical seo compared to other aspects of SEO?

    Technical SEO is just as important as onpage seo and offpage seo. If your website is not crawlable by search engines and doesnt not offer an efficient experience for users then you will not achieve the maximum benefit from your SEO investment.