Auditing Your SEO Performance

Take the first step to improving your SEO with a detailed audit that identifies specific actions to increase your rankings.

With over 15 years experience as a leading London-based SEO Agency, our team of SEO experts conduct audits that not only uncover opportunities to drive more traffic and increase leads and revenue, but also provide you with detailed competitive and landscape insights. Every audit we conduct is action-led by design and ends with a complete list of recommendations.

What's Included in Our SEO Audits?

Our SEO Audits are led by our core principle of ensuring that websites comply with search engine policy. We will audit your current website experience and search engine performance, both independently and against key competitors, across technical, on-page, off-site and technical factors.

Alongside these 3 pillars of SEO, we audit your SEO performance using our proprietary search engine compliance criteria, taking all learnings and data to then deliver a set of recommendations. This is created as a strategic SEO activity roadmap, structured to improve your rankings and performance.

Once we've provided your roadmap, our team will get to work on implementing your tasks - starting with the tasks we identified as being the highest priority for your performance.

A Step-by-Step Breakdown of our Audit Service

Our SEO audit services can be beneficial to help improve both ecommerce and B2B businesses grow organically.

Each audit we conduct is unique. Our research, analysis and outcomes are tailored to your goals, your business and the search landscape your website exists in, so you only receive recommendations that will make a difference.

  • Performance Evaluation
  • Search Landscape Analysis
  • Complete Technical Audit
  • Content and On-Page Review
  • Off-Site Analysis
  • Formulate Strategy
  • Delivering your Roadmap
  • Ecommerce SEO Audit

We start by taking a deep-dive into how your website performs.

Starting with your core performance metrics from tools such as google analytics and google search console. we'll explore how your site currently performs. This stage also involves an experience analysis, looking into how users interact with and behave on your site.

Understanding your competitors and search landscape provides valuable context.

We'll take a look at the search performance around your site, how competitors' sites are set up, which terms they rank for and what their content looks like. All of this provides learnings that inform our analysis of your site - we'll get to know what can get you results.

The first of our "pillar" analyses is technical, including a comprehensive review of your site.

No site performs well without good technical foundations - that's why we look at it first. Our technical seo audit service covers crawling, indexability, cannibalisation and page speeds to root out all the issues that could be plaguing performance.

Technical SEO Audit Services

Our next focus is your content. On-page, blog, and well as a duplicate content check.

Content has always been important for SEO, but getting it right is now more critical than ever. Our team will scrutinise the content on your site and evaluate it against key search engine guidelines such as E.E.A.T (expertise, experience, authority and trust) or YMYL (Your Money or Your Life). Our focus is ensuring your content is valuable and useful from the perspective of a user.

Covering the final "pillar" of performance, we'll review your off-site signal like backlink profile and digital PR presence.

The final analysis portion of our audit is your external presence. We'll analyse the effectiveness and quality of the backlinks pointed to your site, discovering anything that may be harming your site's performance and evaluating how your backlink profile could be improved.

Once we've analysed your site completely, we'll collect our findings and build an appropriate strategy.

Using the information we've gathered about your performance for each of the three pillars of SEO, as well as your competitors and rankings, we'll start building a strategy to improve performance. This involves identifying priority areas and important actions that need to be focused on.

Your recommendations will be built into a strategic roadmap, ready to be actioned.

The output of our any audits we conduct is a detailed, strategically organised roadmap. This plan prioritises priority actions to maximise the improvement of your SEO. We'll present this to you - once you're happy, we'll get to work.

The Cost of an SEO Audit

Boost your online store's performance based on comprehensive research

Enhance your online store’s visibility and performance with our comprehensive E-Commerce SEO Audits. Our detailed evaluations identify key areas for improvement, ensuring your site ranks higher in search results and drives more traffic, leading to increased sales and conversions.

Ecommerce SEO Audit Services

SEO Audit for Dune London

“We were extremely impressed with POLARIS, the focus on the Dune business, your knowledge and rigor in approaching technical elements through the SEO audit.”
305%average increase

in organic traffic following implementation of a POLARIS SEO Audit.

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Brands that we audited at the start of their SEO Journey

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Meet Our Audit Experts

Our team comprises of SEO Managers, Technical SEO analysts, and On Page SEO experts that will audit your performance in every area of SEO.

Auditing SEO performance internationally

Our global team of SEO experts carry out SEO audits across a variety of territories, including the UK, Europe and North America.

If you’re a global business and you want an SEO strategy to enter new markets or strengthen your position in existing markets, an SEO audit will be a good first step.

International SEO Services

At POLARIS, our tailored strategies have transformed businesses and improved online visibility and performance. Explore testimonials from our partners as they share their experiences and successes.

38%Increase in Revenue

Dune London selected POLARIS as their SEO agency to drive about company wide change. Through radical candour, and a strong ownership of SEO from initiation, POLARIS drove an increase in performance within 3 months of integration.

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Reasons to listen to us...
118 %avg increase in rankings
768 %avg increase in traffic
721 %average RoI
“On average, our client partners see a 721% increase in their investment with POLARIS.”
Amo SokhiDirector
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Frequently asked questions

Discuss your SEO
  • What is an SEO audit?

    An SEO audit is an evaluation of a websites search engine optimisation performance in a particular search engine, such as Google.com. The purpose of an SEO audit is to determine the current strengths and opportunities that can be capitalised on, and how a website may compare to other websites that are competing for the same traffic or customers from the search engines organic page results.

  • How much does an SEO audit cost?

    At POLARIS, our audits start at £1950.00 plus VAT. When inquiring, we will provide you with an estimate low – high cost range quotation of your SEO audit, providing you with a breakdown of the work involved and what you will receive for your investment. The cost of an SEO audit can vary depending on how many websites you require auditing, how many products and services, and how many target search engines.

  • Can we complete the work ourselves from the audit?

    Yes, with the right resource and understanding you can. Many marketing managers are able to take our SEO audits and then have works carried out using internal resource for integration. Others that do engage POLARIS on an ongoing SEO retainer to assist with the ongoing effort.

  • Do we need POLARIS after the SEO audit is complete?

    Depending on the level of complexity (often technical), clients who have received an audit roadmap are able to work through each item logically with a developer and marketing team resource.

  • What period of scope / actions come as a result of your SEO audit?

    Our SEO audits can deliver top line recommendations for 12 months, broken down into 4 quarterly sprints of focus. We deliver a full roadmap for the first 2 quarters, and then suggest a review meeting when you arrive toward to end of the first 2 quarters to plan the remainder. The reason for this is that the integration may take longer than 6 months, and within this time the search landscape will also evolve, as will the competitors that rank around you, and also the genetics of your website. With so many moving parts, touching base at 6 months is a more efficient way of ensuring that further works carried out are relevant and accurate for your business, rather than planning a full 12 months in advance and some of the tasks being irrelevant due to change.