All marcomms strategies are designed to achieve a single purpose, to communicate and engage directly with a specific person or group of people. We take pride in our ability to rationally think of communication strategies which genuinely connect with your target audience, increasing awareness and specifically, buyer engagement.
As a leading Content marketing agency based in London, our experts understand the best practice approach required to drive performance for a business. Whether your an Ecommerce business wanting to increase online sales or a B2B technology company looking to increase demand, the following considerations will be critical to our combined success in 2024.
TikTok has taken the world by storm and now has over 1bn active users per month. With users aging from 16 to 45, it is another platform that marketers must consider to adopt within their content marketing strategy.
Content must be produced in the right format to connect with your target audiences at the right time. Ecommerce consumers consume content on the go, whilst B2B buyers are static consumers on desktops. Marketers must consider this for success.
Your content must represent your brand ethos and values in order to resonate with target consumers online. By considering your value proposition and immersing it through your content, you will stay original and a brand worth engaging with.
Our Ecommerce SEO services are designed to drive a clearly measurable increase not only in traffic and sales, but also knowledge.
We collaborate with you to educate you and your internal team on a best practice approach to all aspects of SEO. Whether its Content SEO or PR for SEO, we will guide you.
We partner with you to drive an increase in your knowledge, and SEO performance, at the same time.Ecommerce SEO Services
We provide B2B SEO services for businesses that want to target prospects more effectively by nurturing influencers and decision makers through your sales funnel.
Our B2B Strategies start with a fundamental targeting exercise in which we carefully analyse your product and its application, and how it adds value to a prospects business.
We know how to present the benefits your solution provides to a prospect and how to communicate this through informative content that’s technically efficient for search engines and users alike.B2B SEO Services
Believe it’s more effective to create higher quality content less often.Discuss your content strategy
Our agency approach to content marketing is to take your business objective and formulate this into a structured communications strategy using our content marketing expertise. Our best practice approach consists of running content campaigns in 12 week cycles, beginning with a round of ideation and ending with campaign analytics and reporting.
At POLARIS, success is measured in a number of ways. This includes engagement, shares, referral traffic, domain authority, site visits, and sales/leads.
The journey so far for many brands is success. POLARIS have consistently guided marketers to become subject matter experts in the field of Content within their specialist area of marketing. We call this the POLARIS effect. Read what our partners have to say about their SEO journey.
Dune London selected POLARIS as their SEO agency to drive about company wide change. Through radical candour, and a strong ownership of SEO from initiation, POLARIS drove an increase in performance within 3 months of integration.
Our team comprises of talented, passionate marketers that come together in the field of Content to deliver our process driven, best practice approach to Content Marketing.
Utilising the essence of your business, products, and services, we take the simplest of ideas and turn them into content marketing campaigns that connect with your target audiences through a variety of channels, including Social Media, Digital PR and in some cases print.
Our experience shows that the best performing campaigns are the ones that have diversity in their structure. This means using a variety of channels, to promote and distribute a variety of content assets which communicate a single theme in a variety of ways. Different people absorb information in different ways, and we like to tick as many of these boxes as we can.About Us
Content marketing services can vary, from blog post writing to a full content marketing campaign. Depending on your requirements you could budget anywhere from £3,000 per month to invest into content or more.
Investing in content marketing should result in an increase in engagement on site and also your brand offsite too. Ultimately, all digital content can be tracked, so it should be easy to report on the performance you have gained for your investment.