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A Full Content Marketing Solution

All marcomms strategies are designed to achieve a single purpose, to communicate and engage directly with a specific person or group of people. We take pride in our ability to rationally think of communication strategies which genuinely connect with your target audience, increasing awareness and specifically, buyer engagement.

  • Content Marketing Strategy
  • Content Marketing Training
  • SEO Content
  • Content Writing Services
  • Ecommerce Content Marketing
  • B2B Content Marketing

At POLARIS, we produce content that is simple yet high in value, focusing precisely on what your audience needs at any time within their digital journey.

At the core of any digital strategy is your content. Having a communications strategy requires an expert understanding of your brand, market position, and target customers needs, in order to connect your brand successfully with the prospect through content.

Content Marketing Strategy

Our content marketing training sessions equip marketers with the knowledge they need to produce content that is goal-focused, engaging in its format and measurable in performance.

Our training sessions cover an extensive range of topics, from understanding the fundamentals of content marketing, to mastering the art of goal setting, crafting effective content calendars and utilising must-have tools. We will also guide you through both B2B and B2C formats that guarantee success.

Content Marketing Training

As a leading SEO agency, we appreciate the value a content strategy adds to an overall SEO programme.

We appreciate the importance of having content for creating awareness, and for assisting users to convert, through category or solution pages onsite.

Not only does content for SEO have to be useful for the user, it has to comply with search engine algorithms too. We know what search engines are looking for when evaluating your website content and can guide you on how to improve the performance of your content.

SEO Services

Writing content in a way that's natural to your brand and flows effortlessly for readers who want to digest your communications, online.

At POLARIS, our content writing services focus precisely on what your audience needs when they are searching for information, online. Whether you are looking for someone to write content for your new website, or as a part of your SEO strategy, our experts can assist

Content Writing Agency

Ecommerce content must inspire consumers to explore further online. We produce ecommerce editorial, product copy and website copy that engages consumers through interest.

Working with leading retailers and high street brands, our content marketing team have the expertise and creative flair to bring products to life online. We know that your products have the ability to make a consumer feel emotion that they desire. We write copy creatively to evoke emotion to increase engagement and sales online.

Ecommerce Content Marketing Services

B2B Content marketing strategies That connect your products with prospects looking online for information and solutions.

At POLARIS, we produce B2B content that focuses on your product and the value it brings a prospects business, focusing precisely on what your audience needs when exploring solutions for the business challenges they aim to overcome.

B2B Content Marketing Services

Critical Success Factors for Content Marketing in 2024

As a leading Content marketing agency based in London, our experts understand the best practice approach required to drive performance for a business. Whether your an Ecommerce business wanting to increase online sales or a B2B technology company looking to increase demand, the following considerations will be critical to our combined success in 2024.

Syndicating content on the right platforms

TikTok has taken the world by storm and now has over 1bn active users per month. With users aging from 16 to 45, it is another platform that marketers must consider to adopt within their content marketing strategy.

Producing Content in the right formats

Content must be produced in the right format to connect with your target audiences at the right time. Ecommerce consumers consume content on the go, whilst B2B buyers are static consumers on desktops. Marketers must consider this for success.

Content based
on your
Brand Values

Your content must represent your brand ethos and values in order to resonate with target consumers online. By considering your value proposition and immersing it through your content, you will stay original and a brand worth engaging with.

Sectors

  • Ecommerce Content Marketing
  • B2B Content Marketing

Driving customers and sales for your brand.

Our Ecommerce SEO services are designed to drive a clearly measurable increase not only in traffic and sales, but also knowledge.

We collaborate with you to educate you and your internal team on a best practice approach to all aspects of SEO. Whether its Content SEO or PR for SEO, we will guide you.

We partner with you to drive an increase in your knowledge, and SEO performance, at the same time.

Ecommerce SEO Services

Brand awareness and product engagement

We provide B2B SEO services for businesses that want to target prospects more effectively by nurturing influencers and decision makers through your sales funnel.

Our B2B Strategies start with a fundamental targeting exercise in which we carefully analyse your product and its application, and how it adds value to a prospects business.

We know how to present the benefits your solution provides to a prospect and how to communicate this through informative content that’s technically efficient for search engines and users alike.

B2B SEO Services
83%of Marketers

Believe it’s more effective to create higher quality content less often.

Discuss your content strategy

Structured campaigns that deliver results

Our agency approach to content marketing is to take your business objective and formulate this into a structured communications strategy using our content marketing expertise. Our best practice approach consists of running content campaigns in 12 week cycles, beginning with a round of ideation and ending with campaign analytics and reporting.

At POLARIS, success is measured in a number of ways. This includes engagement, shares, referral traffic, domain authority, site visits, and sales/leads.

Content Marketing Customer Success

The journey so far for many brands is success. POLARIS have consistently guided marketers to become subject matter experts in the field of Content within their specialist area of marketing. We call this the POLARIS effect. Read what our partners have to say about their SEO journey.

38%Increase in Revenue

Dune London selected POLARIS as their SEO agency to drive about company wide change. Through radical candour, and a strong ownership of SEO from initiation, POLARIS drove an increase in performance within 3 months of integration.

250%ROI from one category application
32%Increase in Brand Visibility

Our Content Marketing Agency Experts

Our team comprises of talented, passionate marketers that come together in the field of Content to deliver our process driven, best practice approach to Content Marketing.

Adapting to your brand needs

Utilising the essence of your business, products, and services, we take the simplest of ideas and turn them into content marketing campaigns that connect with your target audiences through a variety of channels, including Social Media, Digital PR and in some cases print.

Our experience shows that the best performing campaigns are the ones that have diversity in their structure. This means using a variety of channels, to promote and distribute a variety of content assets which communicate a single theme in a variety of ways. Different people absorb information in different ways, and we like to tick as many of these boxes as we can.

About Us
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Experts in driving performance through Content Marketing.
118 %avg increase in rankings
768 %avg increase in traffic
721 %average RoI
“On average, our client partners see a 721% increase in their investment with POLARIS.”
Amo SokhiDirector
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76%

of marketers report that content marketing generates demand and leads

Read our definitive guide to

Content

for Marketers in 2024. A dedicated resource to guide all levels of marketer to SEO success.

Content Guide for Marketers 2024

Content Marketing FAQs

Get in touch
  • How much do content marketing services cost?

    Content marketing services can vary, from blog post writing to a full content marketing campaign. Depending on your requirements you could budget anywhere from £3,000 per month to invest into content or more.

  • What should we expect as a return on content marketing services ?

    Investing in content marketing should result in an increase in engagement on site and also your brand offsite too. Ultimately, all digital content can be tracked, so it should be easy to report on the performance you have gained for your investment.