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Leading B2B SEO Agency

Drive Valuable Leads through our B2B SEO Agency

With over 15 years agency experience in driving B2B leads, we are an expert B2B SEO Agency specialising in creating custom B2B SEO strategies that act as your digital go-to-market strategies, putting your product in front of your target users, at every relevant opportunity.

We target and educate both influencers and decision makers, providing them with content that answers their business challenges and creates an opportunity for your product to become a need. We take your history and experience and utilise this to nurture prospects, educating them over time and as a result turning them into leads through your website.

We apply a holistic approach to B2B SEO, and consider content marketing and digital PR critically effective areas that all come together to drive positive RoI for all of our agency clients.

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Our B2B SEO Services

Our B2B SEO strategies focus on identifying the best targets to market your business to, based on your business goals. We increase your brands exposure by targeting prospects by sector, company, job function and role. We utilise product content such as use cases, and we leverage educational pieces such as whitepapers to seed your branded content online with relevant media partners. We know how to connect your product managers to your marketing initiatives in the most time efficient way, so that we get the intel we need to produce highly valuable on site content that converts higher than your competitors.

This process allows our award-winning agency team to utilise our core B2B SEO skills to position your brand to expose your offering to target audiences, educating them on your existence, expertise and solutions. We also run complimentary LinkedIn campaigns, and create optimised video content to increase engagement and drive users through your funnel to a final action such as a demo request or free trial. As a leading B2B SEO Agency, have experience in working with tech companies, professional services, construction and media.

B2B SEO Strategy

Absorbing your business goals, we will understand your current position and then define a specific, KPI based strategy to drive about SEO change.

Onsite SEO

We firstly work with you to create an SEO map for your website, upon which we then go through and optimise all content areas with User queries in mind.

Technical SEO

Offering advanced Technical SEO managers that will dissect your digital eco system and ideate a unique, search engine compliant technical strategy that drives onsite performance.

Content Marketing

Whether a new product launch or a campaign to increase sales for an existing solution, we create engaging content campaigns that drive exposure for your products in your chosen markets around the globe.

Digital PR & Outreach

Feeding actionable intel to your PR resource, collaborating to execute a unified approach that compliments overall business comms aswell as strengthening our SEO initiative.

International SEO

With international experience in targeting decision makers in over 15 countries, we know how to take your product offering and expose this in a way that resonates with local prospects in their native markets, globally.

increase in leads are achieved by POLARIS B2B clients within the first 12 months of an SEO partnership

B2B SEO Strategy in 2024

At Polaris, B2B SEO is our primary craft, and where we began 14 years ago. Working with the likes of Bureau Van Dijk & Thomson Reuters, we quickly mastered the unique approach that gives our B2B Clients the results they achieve today.

Our dedicated B2B SEO agency experts understand the key elements of a B2B business, including the longer buying cycles, the need to make potential buyers aware, and the need to educate over multiple touchpoints through content marketing over time.

We work with you to harness your communications and present them in as many relevant ways and locations as possible online, all directed at the specific users that will find value in buying into your B2B proposition.

Whether you are a seasoned brand or a new entrant, we can work with you to connect your offering with your market, driving leads of value, over time.

B2B SEO Strategy in 2024

Our B2B SEO Principles

Experts in B2B Lead GenSaas, Tech, & Services SEODemand Generation ExpertsB2B Competitor Analysis Proactive Account ManagementWeekly Market Analytics

A B2B SEO Agency Focused on ROI

Our B2B SEO agency comprises of specialist Account Directors and SEO Managers that are multiskilled across technical and content-based SEO strategies.

With experience across Saas, Martech, Fintech, Service Businesses, Hospitality & Events our team are understand how to drive leads and performance over time.

All team members stay abreast of the latest SEO trends, and B2B sales & marketing strategies such as ABM (account based marketing), and enjoy sharing their knowledge and expertise within the team and wider SEO community.

Learn more about our SEO managers
A B2B SEO Agency Focused on ROI

Sectors We Service

At polaris we have experience in working across a number of sectors. What makes us different is how we take these experiences and tailor our service to perform better within each sector. Speak to one of our sector experts or read more below.


Working with tech start ups to establised Saas platforms, we are experts in understanding the value your tech solution brings to a client and how to convey this to them so that they get in touch to find out more.

Learning & Development

Identifying and nurturing both decision makers that hold budget for internal training needs and delegates that are searching for a course themselves, we have a two tier targeting approach that works.

Corporate Hospitality

Driving enquiries for all types of events from corporate meetings to annual events, we have experience in driving corporate booking leads for a variety of venues across the UK.

Professional Services

Supplying professional services to businesses through technology, people or equipment. We have experience of targeting specific sectors and environments to increase awareness of your services and build your opportunity pipeline.

Talk to Us About Your B2B SEO Strategy

Send us your B2B SEO brief and a member of our agency team will get back to you to arrange an initial consultation and SEO audit.

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""Polaris are great to work with and help to create a collaborative and innovative SEO environment within which to work.""
Theo RogersDigital Marketing Manager, Sodexo


As experts within the SEO industry, we have taken our learnings and used them to offer useful resources that will help you plan your SEO campaigns and strategies more effectively.

Learning Corner

International SEO - Website StructureUnderstand the 3 ways you can setup your international website structure for SEO.
Semantic Keywords Learn about how keywords relate together to form semantic keyword groups.
Voice SearchUnderstand the Voice Search opportunities and how you can utilise them

Latest B2B SEO blog posts

AI-Driven SEO for B2B Excellence: Your Guide to SuccessAI-Driven SEO for B2B Excellence: Your Guide to Success

Artificial Intelligence (AI) has revolutionised the digital landscape, reshaping the way businesses operate and engage with their target audience. One area that has witnessed significant…

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Mastering B2B Lead Generation: Strategies, Expert Insights and Tactics for Business GrowthMastering B2B Lead Generation: Strategies, Expert Insights and Tactics for Business Growth

We’ve recently published a definitive guide to B2B excellence, here we continue our B2B series as we plunge into B2B lead generation with another guide…

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B2B SEO activity in Q4 – What does this typically look like for a tech / SaaS company?B2B SEO activity in Q4 – What does this typically look like for a tech / SaaS company?

Whilst we are all behaving as consumers, franticly experiencing retail sales and purchases in the final big push up to Christmas, as B2B Marketers the…

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What others are reading right now

Unwrap Success: 5 Must-Try Ecommerce SEO Quick Wins for Retail Brands This ChristmasUnwrap Success: 5 Must-Try Ecommerce SEO Quick Wins for Retail Brands This Christmas

With it being Black Friday, a lot of retail and ecommerce businesses during the past fortnight have been busy wrapping up the campaign and making…

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Ecommerce: A Complete Guide to Selling OnlineEcommerce: A Complete Guide to Selling Online

Ecommerce has become a huge market over the past two decades. People love shopping online, whether that’s on a huge marketplace like Amazon or a…

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How To Develop a Successful Digital PR StrategyHow To Develop a Successful Digital PR Strategy

Digital PR is a popular online marketing strategy that’s based on traditional PR but takes a digital approach. But what exactly is digital PR? Why…

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Critical Factors For SEO Success

Gated Content

Offering downloadable whitepapers, expert integration briefs and so on allows potential buyers to engage with your brands expertise and product offering in exchange for their data.

Use Case Content

Understanding the business challenges your product overcomes will help in connecting your offering to target users through SEO. You must connect with Product Managers to get this intel.

Video Content

Utilising video for explainer videos, demos, or brand building pieces are a very easy way to allow users to engage with your brand onsite.

Tracking & Analytics

Integrating GA4 is now critical in measuring the success of your B2B SEO and Demand Generation strategy. Talk to our team about your tracking solution.

B2B SEO Agency FAQs

What's the Difference Between B2B and B2C SEO?

B2B SEO focuses solely on the B2B market, whilst there are overlaps in approach, there are differences in how an agency will approach customers, buying cycles and search queries. Any SEO campaign will be tailored to the needs of an individual business.

Why is SEO Important to B2B Marketing?

SEO is an important marketing channel for any industry, including B2B. Being visible to buyers and potential customers as they are searching for your product online can have a huge impact on overall SEO success.

Does B2B SEO work for all B2B industries?

Yes B2B SEO can impact all industries positively. The differences in SEO performance will come within competition levels and routes to positive ranking, and are more related to time-span of campaign, than the possibility of success.

Does B2B SEO include LinkedIn marketing?

B2B SEO focuses on search engine optimisation on the website, but can be used to support messaging and branding within LinkedIn campaigns. Landing page optimisation is where the most natural overlap in this work will be seen.

Does Account Based Marketing fit into SEO?

SEO and ABM work well together when considering data for target users. The factors behind this include engagement with highly searched content and ranking for supporting terms of ABM campaigns.

Does B2B SEO Drive Leads?

The overall target of a B2B SEO campaign is to increase leads into a business, this done through first increasing rankings and traffic to a website. Higher rankings and more traffic for the right keywords, should create more leads into the business.


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