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Specialist B2B SEO Agency

Driving Valuable Leads through B2B SEO

With over 10 years experience in driving B2B leads, we are an expert B2B SEO Agency specialising in creating custom B2B SEO strategies that act as your digital go-to-market strategies, putting your product in front of your target users, at every relevant opportunity.

We target and educate both influencers and decision makers, providing them with content that answers their business challenges and creates an opportunity for your product to become a need. We take your history and experience and utilise this to nurture prospects, educating them over time and as a result turning them into leads through your website.

We apply a holistic approach to B2B SEO, and consider content marketing and digital PR critically effective areas that all come together to drive positive RoI for our clients.

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Our B2B SEO Services

Our B2B SEO strategies focus on identifying the best targets to market your business to, based on your business goals. We increase your brands exposure by targeting prospects by sector, company, job function and role. We utilise product content such as use cases, and we leverage educational pieces such as whitepapers to seed your branded content online with relevant media partners.

This process allows our award-winning team to utilise our core SEO skills to position your brand to expose your offering to target audiences, educating them on your existence, expertise and solutions. We also run complimentary LinkedIn campaigns, and create optimised video content to increase engagement and drive users through your funnel to a final action such as a demo request or free trial. We have experience in working with tech companies, professional services, construction and media.

ABM Campaigns

A highly personalised strategic marketing approach that specifically focuses on an account/accounts using insight-driven marketing that drives results.

Onsite SEO

We firstly work with you to create an SEO map for your website, upon which we then go through and optimise all content areas with User queries in mind.

Digital PR & Outreach

Ensuring your website has a healthy Domain Authority and third party exposure, we can distribute your content to our contact database of over 35,000 editors.

Content Marketing

Whether a new product launch or a campaign to increase sales, we create engaging content campaigns that drive exposure for your business.

International SEO

With Global SEO experience in over 15 countries, we can increase your exposure in a number of international markets through SEO.

Website Migration

Over 1200 site migrations and counting, our team of SEO Experts can manage your new site launch with no loss of traffic or experience.

of online experiences begin with a search engine. We analyse users
in your market and identify their conversion paths.

Our SEO Account Process

At Polaris, B2B SEO is our primary craft, and where we began 10 years ago. Working with the likes of Bureau Van Dijk & Thomson Reuters, we quickly mastered the unique approach that gives our B2B Clients the results they achieve today.

Our dedicated B2B SEO specialists understand the key elements of a B2B business, including the longer buying cycles, the need to make potential buyers aware, and the need to educate over multiple touchpoints through content marketing over time.

We work with you to harness your communications and present them in as many relevant ways and locations as possible online, all directed at the specific users that will find value in buying into your B2B proposition.

Whether you are a seasoned brand or a new entrant, we can work with you to connect your offering with your market, driving leads of value, over time.

Our SEO Principles

Experts in B2B Lead GenSaas, Tech, & Services SEOHolistic Approach inc LinkedinB2B Competitor Analysis Proactive Account ManagementWeekly Market Analytics

An SEO Agency Focused on ROI

Our B2B SEO team comprises of specialist Account Directors and SEO Managers that are multiskilled across technical and content-based SEO strategies.

With experience across Saas, Martech, Fintech, Service Businesses, Hospitality & Events our team are well versed to drive leads and performance over time.

All team members stay abreast of the latest SEO trends, and B2B sales & marketing strategies such as ABM (account based marketing), and enjoy sharing their knowledge and expertise within the team and wider SEO community.

Learn more about our SEO managers

Sectors We Service

At polaris we have experience in working across a number of sectors. What makes us different is how we take these experiences and tailor our service to perform better within each sector. Speak to one of our sector experts or read more below.


Working with tech start ups to establised Saas platforms, we are experts in understanding the value your tech solution brings to a client and how to convey this to them.

Learning & Development

As experts in training ourselves, we understand how to drive delegates onto public schedules and also generate incompany training leads.

Corporate Hospitality

We work with venue managers to diversify the use of a venue and increase revenue through meeting room, conference, gala and corporate party event bookings.

Talk to Us About Your B2B SEO Strategy

Send us your B2B SEO brief and a member of our team will get back to you to arrange an initial consultation and SEO audit.

""Polaris have been honest and realistic about the time and approach needed to get our business the digital performance we needed. Thanks to their expertise and commitment, we have diversified our business and can see B2C being a larger part of our revenue going forward. Great team that really are experts in their field.""
Adam BenjaminDirector, Paradox London


As experts within the SEO industry, we have taken our learnings and used them to offer useful resources that will help you plan your SEO campaigns and strategies more effectively.

Learning Corner

International SEO - Website StructureUnderstand the 3 ways you can setup your international website structure for SEO.
Semantic Keywords Learn about how keywords relate together to form semantic keyword groups.
Voice Search in 2020Understand the Voice Search opportunities in 2020 and how you can utilise them

Latest B2B SEO blog posts

Top 5 SEO Tools for Site Audits In 2020Top 5 SEO Tools for Site Audits In 2020

For B2B SEO Agencies and In-house Teams, SEO audits are a crucial function before, during, and after an SEO campaign. When outlining your KPIs and…

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How to speed up your websiteHow to speed up your website

Whether you're a B2B SEO agency or a business owner looking for insight into the functionality of your site, we'll be covering how to speed…

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How to prepare for the upcoming Google UX ranking updateHow to prepare for the upcoming Google UX ranking update

As a B2B SEO agency, it's crucial to keep informed on updates rolled out by Google. These updates undoubtedly have a large impact on rankings!…

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What others are reading right now

How to use Content Marketing to grow your businessHow to use Content Marketing to grow your business

What is Content Marketing? As a B2B SEO agency, we understand the frustrations that build when you realise your losing exposure in your established field.…

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Marketing the B2B StormMarketing the B2B Storm

I am no psychic, fortune teller or prophet with insight on the events to come, and do not need to be. It is clear for…

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Website Migration GuideWebsite Migration Guide

Written by our Head of Search Keith Hodges, this guide is aimed at Marketing Managers and Stakeholders that are about to embark on a website…

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Critical Factors For SEO Success

Gated Content

Offering downloadable whitepapers, expert integration briefs and so on allows potential buyers to engage with your brands expertise and product offering in exchange for their data.

Use Cases

Understanding the business challenges your product overcomes will help in connecting your offering to target users through SEO. Use Cases are an excellent way to do this.

Video Content

Utilising video for explainer videos, demos, or brand building pieces are a very easy way to allow users to engage with your brand onsite.

Tracking & Analytics

Tracking a users progress from prospect to lead is critical in understanding the marketing value chain and SEOs true benefit overall.

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Want to ask an expert about your business?

L&D, Martech, E-Commerce, EventsGeorge GaultAsk George
B2B, Retail, SaaS, WholesaleAmo SokhiAsk Amo
SME, Retail, Travel, Professional ServicesJon DartnellAsk Jon

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