Sitemap
Pages
Amtec farming rebrand & SEO site migration
AMTEC Group SEO and Content Marketing
Digital PR Campaign for Fashion Retailer in London
Driving leads for metal finishing company through SEO
Driving Leads within the Construction Industry for Bradleys
E-commerce SEO for an established luggage and travel brand | Rock Luggage
Equi London Health beauty nutrition content marketing
Food Manufacturing SEO Case Study
Increase office supplies and furniture rankings for Irish B2B e-commerce client
Increased SEO Performance for IT & Cloud Specialists 6DG | POLARIS
Increasing All Year Round Birthday Sales for eCommerce Gifting Company
Increasing leads through SEO for a finance and HR company
Increasing new customers through SEO for Farmdrop
Increasing online sales and revenue for food box delivery company
International Dating SEO Case Study
International Fashion Retail SEO Case Study
international seo for recruitment technology platform
International SEO strategy for financial services company
Locks4.com Retail SEO case study
Management Consultant Website Migration Project
Marie Curie Charity Digital PR & Outreach
Reachdesk.com SaaS Martech SEO
Retail SEO for leading wedding shoes brand – Paradox London
SEO Training for Internal Teams
Shopify E-Commerce SEO – sub pageTemplate Page
Sidetrade – AI powered SaaS platform
Valentines Day Content Campaign for hampers.com
Posts
“Not Provided” Keywords in Analytics
10 SEO & ASO Myths Debunked for 2016
3 Steps to Building Successful Location Based SEO Campaigns
3 Ways Google Analytics Can Help Improve Your SEO
3 Ways to Enhance Your Landing Pages
3 ways to increase your Brand Awareness
4 Step Guide To Keyword Research
4 Ways Ads Can Affect Your Site
4 Ways To Link Build In A Post Covid World
5 Essential B2B SEO and Marketing Tools You Need To Use
5 signs your Google Shopping campaign isn’t working as good as it could
5 Top Tips for Optimising Google Base
7 steps to take before launching a website
9 Digital Marketing Mistakes Healthcare Practices Should Avoid in 2016
A Great Prezzy – How to Poo at Work
A simple Guide to On-Page work
Adapting Your Online Games Store’s SEO Strategy To New User Trends This Christmas
Additional Results From 1st Rank Sites
Advertisers: Soon you can add prices to your ads!
Advertisers: Soon you can Import Call Conversion Data Into AdWords
Adwords Location Extension Now Shows Star Ratings
AI and citations – How would this work?
AI-Driven SEO for B2B Excellence: Your Guide to Success
All you need to know about Content Marketing
All you need to know about Core Web Vitals and SEO Rankings!
Amazon Dash Button Vs E-Commerce SEO
An Eye Into The Real World Of Search
Analyse Your Link Profile and Avoid Penalties
Analysing the Competition: Part 1
Analysing the Competition: Part 2
Analysing the Competition: Part 3
Are You A Parent? Google Wants To Know
Are You New To PPC? Try These Ideas To Improve Your Campaigns
ASOS: A New Strategy for E-Commerce SEO
Aspects of SEO you need to consider in 2021 for your B2B strategy
B2B SEO activity in Q4 – What does this typically look like for a tech / SaaS company?
B2B SEO Strategy – The Power of Content
B2B SEO vs. B2C SEO Strategies
b2b SEO: tracking leads through a multi-channel marketing strategy
Back to School – Structure Your SEO Campaigns with Knowledge and Don’t Forget the Basics
Basket Abandonment – Remarketing Tips & Tools
Beat the Competition with Great Content
Beginner’s Guide to Digital PR Metrics
Beginner’s Guide to PPC Metrics
Beginner’s Guide to SEO metrics
Benefits of integrated SEO and PR
Benefits of SEO Marketing: Unlocking the Power of SEO
Best B2B Social Media Strategies for Growth
Best Practices For E-Commerce SEO
Bing Ads Launches Data Visualisation Tool For Marketers
Bing offers schools a safe search option
Black Friday 2016: Last minute SEO checks for Ecommerce
Black Friday Search Trends – Are We Shopping More Online?
Blippar Challenges Google: Will It Be The Visual Search Engine We’ll Be Using in 2017?
Bounce Rate: What Is It? How do i Reduce It?
Branded SEO – Getting It Right
Breaking Into The Creative Industry
Building a Mobile First SEO Strategy
Building Pages with User Intent in Mind
Building your Twitter Following
Capitalise on Christmas like a brand
Celebrating National Apprentice Week
Celebrity Endorsements on Instagram
ChatGPT’s Impact on the Digital World
Close More Leads with These B2B Email Marketing Techniques
CMS Migrations for Marketing Managers
Common SEO Mistakes To Avoid In B2B Marketing
Considering an International SEO Strategy?
Content Marketing & Outreach –Increasing Response rate
Content Marketing Strategy for B2B Marketers – September Focus
Content Targeting – everything you need to know to enhance how your business ranks in Google
Conversion tracking – what and why?
Create a Perfect Blog for your Company
Data Driven Travel SEO Campaigns: Why Structure is Key
Destination Searches for Travel SEO
Did Google Predict the Results of the Election?
Differences Between PPC and SEO
Diversity & Inclusion Project with Imperial College London
Dune London appoints POLARIS, the pure play SEO agency for its strategic SEO partner in 23/24
Dune London: Our SEO Partnership
Duplicate Content on Large Scale travel Websites
Duplicate Content Penalty: Debunking the Myth
E-A-T guidelines for improving your SEO
E-Commerce Retailers – What Will Google’s Buy Now Button Mean For You?
E-Commerce SEO: Amazon Firefly Raises The Bar For Online Retail
E-Commerce SEO: Forget Christmas & Optimise for Easter
E-Commerce SEO: Link Building For Sports Equipment Retailers
Ecommerce SEO – The 10 Commandments
Ecommerce Site Migrations and Replatforming Checklist
Ecommerce: A Complete Guide to Selling Online
Effect of Budget Increase on Your SEO
Effects of the Google PPC Update
Email Marketing: Creating Great Emails
Engaging Technical SEO into Broad Campaigns
Enhance Your PPC Campaigns With Conversion Rate Optimisation
Essential E-Commerce Checklist For SEO
Essential Project Teams For A Successful Website Migration
Expanded text ads are now live!
Ezine Increases Minimum Word Count
Finding Targeted Twitter Followers
Five B2B SEO Trends to Consider in 2017
Five Top Tips on SEO Behind a New Site Launch
Five Twitter Rules Brands Can Swear By
Four SEO Essentials for Local Businesses in 2017
Frameworks and Programming Languages – What you need to know
From Deckchairs to Digital Marketing: Brighton SEO
Futuristic Tube Train Coming To London?
Genuine SEO Agencies Charge For Time
Get to Page Two with just On Page SEO
Getting Rich Cards Right – Google Expansion Means They’re Here to Stay
Getting to Know the Next Generation of Google Analytics
Going Global: How to Optimise Your Website for International SEO
Google Accused of Ad-Targeting Algorithm Discrimination
Google Ads updates on phrase and broad modifier matches
Google Adwords introduce expanded text ads
Google Answers FAQs on New Top Level Domains
Google assistant – How Will This Affect SEO and PPC Campaigns?
Google breaks own paid links guideline
Google Files for “Facial Password” Patent
Google Highlights Information Gathering Users
Google Hiring SEO Account Manager
Google Increases Mobile Search Share
Google Is Testing An Ad Format That Lets Prospects Message You!
Google Launches Mobile Friendly Tag For PPC Ads
Google Launches the #MobileMadness Campaign
Google Market Share Down for October
Google Merchant updates: All you need to know!
Google Penguin Refresh Is Still Months Away
Google Penguin Update – What It Means
Google Plans To Stop Emoji Symbols In SERPS
Google Privacy Policy ‘Unlawful’
Google Releases Penguin 1.1 Update
Google Rolls Out AdWords Update
Google SERPS – Blended Results
Google Still No. 1 Search Engine
Google To Buy Motorola Mobility
Google to Include Social Media Results
Google Updates Mobile Search Results
Google Updates: Rollback of ‘Medic’ and a Core Change
Google Urged To Apply Right-To-Be-Forgotten Rule
Google: Mobile Version of a Site Will Be Used To Rank Pages
Google’s Auto-Complete Trick for Low-Cost Holiday Websites
Google’s Customer Journey to Online Purchase Tool
Google’s ‘Over Optimisation’ Penalty
Google’s new tool – Mobile Friendly Test
Google+ Now Available for Businesses
Google+ Restrictive Name Policy
Guide to Optimising Your Site for Google’s Mobile-First Index
Hampers.com selects POLARIS as their SEO partner
Handy E-commerce SEO Checklist
Handy E-commerce SEO Checklist
Have your SEO Rankings been Fluctuating? Here is why
Healthcare SEO: Optimising for the Rise of the E-Patient
How AR will improve your E-commerce Business
How Automated Bidding Strategies will Improve your Search Campaigns Performance
How Digital PR can help your business
How Helpful is the new Auction Insights Report
How SEO and Content Marketing Work Together
How SEO Will Boost Your Christmas Sales This Year
How To Audit Your Google Shopping Campaign Performance
How to Build Penguin Friendly Links
How To Build The Perfect Landing Page For Your E-Commerce
How to Build Your Twitter Following
How to Choose the Right SEO Agency for Your Business
How to create an effective FAQ page for your business
How to create effective backlinks
How to Create SEO Optimised Blogs
How to Create Winning SEO Content in 2023
How To Develop a Successful Digital PR Strategy
How To Develop An SEO Optimised Content Strategy For Each Stage of A Buyer’s Journey
How to Enhance your Online Presence at the Arabian Travel Market 2014
How to gain a competitive advantage by outsourcing
How To Gain Valuable SEO Data From Google Analytics
How to get Google to crawl your site
How to get listed in Google Places
How to help users find your App using Apple Search Ads
How to improve local SEO: most comprehensive guide
How to improve your Google Shopping Ads
How to improve your SEO with E-A-T
How to Market Your Business Online
How to Optimise for Google Places (Google Maps)
How to Optimise Images for SEO
How to Organise a B2B SEO Campaign for Success
How to Overcome a Manual Link Penalty
How to plan an effective Outreach Campaign
How to prepare for the upcoming Google UX ranking update
How to re-evaluate your business to be a viable solution for customers during Covid-19
How to reduce form spam on your website
How To Send A Newsletter Through MailChimp
How to use Content Marketing to grow your business
How To Use Hootsuite Scheduling
How To: Manage Large Websites and Booking Systems
How UX and User Testing Can Improve Your PPC campaigns
How will AI Impact Paid Search?
Important Notice On Google’s Penguin Update
Increasing Your Organic Search Traffic Without Backlinks
Industry Roundup – 21st June 2013
Integrating Authentic Content Into Your Commercial Airline’s SEO Strategy
International SEO: A Not-Comprehensive Guide
International Women’s Day: In conversation with Natalie Edwards, Marketing Director at Six Degrees
International Women’s Day: In conversation with Vickie Allen, founder of the DevelopHER Awards
International Women’s Day: In conversation with Rosie Speight, co-founder of Equi London
Is Social Bookmarking Still Effective?
Is This The End For Google Panda?
Is Voice Search The Future Of SEO?
Is your gifting business SEO ready for Christmas?
Is your Google Ads campaign tracking performance correctly?
Is Your Halloween E-Commerce SEO Ready ?
It’s true: google is removing its right-hand Side Ads on SERPs
Key Areas of Building A Positive Link Profile
Key Elements of Effective SEO Strategies
Key Factors for Targeting International Markets
Key Factors to Cover When Conducting SEO Research
Keyword Research: Why Does It Still Matter?
KPIs and Social Media Marketing
Link Building for a New Client
Link Building For E-commerce Sites
Link Building Strategies For The Second Half of 2016
Link Building Survey 2014 – SEO Takeaways
Link Building With Google Panda
Local Businesses: Get excited for Google’s New Map Ads
Lunch with the search giants….
Make Your E-Newsletter Stand Out
Make-A-Wish UK Launches SEO Initiative Ahead of 2016
Making the Most of your On-Page Content in 5 Simple Steps
Managing LinkedIn Sponsored Content Campaigns: The Ultimate Guide
Managing Your Brand Social Media in Light of the Election
Marketing and PR Communications: What to Expect
Mastering B2B Lead Generation: Strategies, Expert Insights and Tactics for Business Growth
Mastering Your Content Marketing Strategy: Your Blueprint for Success
Measuring The Long-Term Value Of B2B PPC Campaigns
Meet POLARIS’ new Business Coordinator – Emily North
Meet POLARIS’ new Content Manager – Natalie Nash
Meet POLARIS’ new Content Manager – Simon Cromie
Meet Polaris’ New Content Marketing Executive – Martha Woodhouse
Meet POLARIS’ new Digital Marketing Assistant – Kate Bravery
Meet Polaris’ new Head of SEO – James Foote
Meet Polaris’ New Projects Assistant – Harriet Parnell
Meet POLARIS’ New SEO Manager – Azzurra Ponti
Meet POLARIS’ New SEO Manager – Isabelle Grange
Meet Polaris’ New Social and Content Executive – Vandita Dhoot
Meet Polaris’ new Technical SEO Specialist – James Allen
Meta Tags – Conversion vs. SEO
Micro Moments: A New Action for Marketing Managers to Consider
Mobile SEO: How to enhance, optimise and expose your brand via mobile.
Monthly Insights Report: What To Expect in March 2021
Negative Matching Can Save Your Campaign
Negative SEO – Thinking Like The Bad Guys
New Google Adwords Extension – Callouts
New Record for Most Tweeted about Event of all Time!
No More Panda Updates Until 2012
Nominated for Three RAR Awards
Not Spending Much On Adwords? Your Keyword Planner Data May Suffer
Off-Page Optimisation Tactics For B2B Marketing Success
On-Page SEO: More Than Just Content
One Year Anniversary Interview with James Foote, Technical Director at Polaris
Optimising Google Shopping Product Feeds
Optimising Medical Diagnosis Pages for Healthcare SEO
Optimising Sports and Fitness Apparel E-Commerce for Seasonal SEO
Outbound Link Penalties Issued by Google
Passage Indexing – everything you need to know to enhance how your business rankings in Google
Penguin 2.0 – Reporting Spam Manually
Penguin 2.0 – What Can We Expect?
Penguin-Friendly Link Development
Plan your Christmas Affiliate Campaign
Planning Content within a B2B SEO Strategy in 2016
Planning Winter Campaigns: Utilising Year on Year Data
POLARIS gets on board at Monopoly Lifesized in London
Polaris Gives Travel SEO Keynote at the ttgluxury Seminar
POLARIS Introduce Web Development Services
Polaris Makes Top 3 in The Drum’s Agency Rankings
Polaris Nominated for Best Use of Search
Polaris Nominated Twice at The Drum Recommends Awards for Digital 2021!
POLARIS: Among The Drum’s Top 20 Small Agencies for Strategic Thinking in London
Powerful Landing Page and Ad Elements That Boost Your Conversion Rate
Prep Your Search Campaigns For The Holiday Season
Preparing an Ecommerce Store for an Increased Christmas Rush
Product Ads Moving From To Paid
Product Search Becoming Paid Search
Product Variations & B2B SEO for Ecommerce Websites
Qualifying a search marketing agency
Recovering From a Panda Penalty
Recycling old content to increase SEO rankings
Restructuring B2B Websites Through SEO Migration
ROI & Conversion Reporting – Paid Search
Rumours Of YouTube To Launch Ad Free Music
Sales Tips they wont give you!
Search Ads: How to Make Yours Stand Out From The Rest
Search Engine Optimisation (SEO) Roadmap
Secrets of Google’s Penalty Process
SEO & KPIs For Today’s Multi-Device User Journey
SEO & PPC: How To Make It A Match Made In Heaven
SEO After Googles PPC Update: What Should Your SEO Strategy Focus on?
SEO and Content Marketing: Why Should They Complement Each Other?
SEO Copywriting: How to Get it Right
SEO Practitioners’ Toolkit: Free Chrome Extensions You Need To Have
SEO Travel Strategies You Must Have!
SEO Web Developer | SEO Tech Developer | Dev for SEO – POLARIS
Setting Goals for a Website Migration Project
Setting Up a Pay Per Click Campaign
Setting Up Segments & Content Groups in Google Analytics for your Business
Shaking it up with Polaris SEO
Should My Business Use Shopify For SEO?
Site Structure and Google Indexation
Ski Retailers: 10 Tips to Start Your Winter SEO Campaign
Small Business SEO: Everything You Were Too Afraid to Ask
Smooth Site Changes – Getting it Right
So you work in an SEO Agency, what are the first things I should look for on a Technical Audit?
Social Networks And Our Emotional Well being?
Speed Up Landing Pages for your Customers
Successful SEO in L&D – How to fill courses
Suitable CMS Systems For E-Commerce
Summer Splash Out – Consumers Are Ready To Spend
Targeted B2B SEO for Long Term Sales
The Basics of a Site Migration Project – Commonly Asked Questions by Marketing Managers
The benefits of using WordPress for your website
The Best Ecommerce Platforms In 2020
The Changing Analytics User Interface
The Content Issue: What Makes Content Shareable and Linkable?
The Definitive Guide to B2B Excellence
The Evolution of Online Learning & Development
The Evolution of Snapchat, and Social Media Marketing
The Facebook Update: How Will Businesses Be Affected?
The four-point plan to digital Ecommerce Success
The fundamentals of marketing & communications
The Golden Rules of E-Commerce SEO
The Hitchhiker’s Guide to Travel SEO: Humanising Travel Content
The Impact of User Behaviour on Your SEO
The Importance of Guest Blogging
The Importance of Site Structure
The Infinity War for Backlinks
The Issue of Privacy in Search
The Most Important Elements of a Successful B2B SEO Campaign
The New Google Panda Update is Almost Here
The Real Value of Landing Pages
The Top 5 Benefits Of Paid Social Marketing
The Worlds 1st Glow In The Dark Ice Cream!
Things to Watch Out For in Google Adwords
Three SEO Mistakes To Avoid In Your Content Marketing Strategy
Three SEO Strategy Points to Consider for Q3/Q4
TikTok: A New Advertising Platform
Top 10 SEO Tips for Private Clinics & Hospitals
Top 5 SEO Considerations For Email Marketing Companies
Top 5 SEO Tools for Site Audits In 2020
Top 5 tips for Small Businesses new to Social Media Marketing
Top Tips for Creating a Successful B2B Content Marketing Strategy
Tourism Boards: Understanding Conversions
Travel Industry Digital Marketing, PPC and SEO
Travel SEO: Google Tests Direct Hotel Booking
Travel SEO: How to Determine Achievable Keyword Targets
Travel SEO: Targeting customers at the right stages
Travel Websites: Reducing Cart Abandonment
Understanding SEO visibility and improving on it
Unwrap Success: 5 Must-Try Ecommerce SEO Quick Wins for Retail Brands This Christmas
Using Google Search Console for Immediate SEO Overviews
Using Google Search Console for SEO Research
Utilising SEO Within a B2B Sales & Marketing Strategy
Utilising the Knowledge Graph for Travel SEO
UX and SEO – brothers in arms!
Value of Long Tail Keywords – Part 1
Value of Long Tail Keywords – Part 2
Value of Long Tail Keywords – Part 3
Video Blog: Enhanced CPA VS Conversion Optimiser
Video Blog: How To Conduct A Back Link Audit – Part 1
Video Blog: How To Conduct A Link Audit – Part 2
Video Blog: How To Conduct A Link Audit – Part 4
Video Blog: How To Conduct A Link Audit Part 3
Video Rich Snippets – Part 2 (Getting Started)
Video Rich Snippets – Is It Time?
We’re Wirehive 100 Finalists for Best Use of Search
Website Migrations Formula For Success = Repetition | POLARIS
What do I do with my Infographic?
What does Brexit mean for marketing managers?
What Ever happened to Ask Jeeves?
What Future for Upworthy Content?
What Influences A Paid Ads Click-Through-Rate?
What is “Average Visit Duration: 0”?
What is an Accelerated Mobile Page (AMP)?
What SEO keyword ranking reporting do you need for a heavy ecommerce website
What to Do When You’re Hitting Your PPC Budget
What To Do When Your PPC Accounts Don’t Work
What to expect from Google 2021 Core update
what types of content are appropriate within a B2B SEO strategy?
What We Won’t See In SEO In 2013
What you need to know about Amazon’s Advertising Platform
What you need to know about Google Analytics 4
What you need to know about Google’s Core December 2020 update
What you need to know about Google’s Core July 2021 update
What’s The Point of an Infographic?
Whats involved in an SEO audit?
When is the right time to start an SEO migration project?
Which Formats of Content Drive Leads and Enquiries for SME Businesses?
Which metrics should you measure your SEO campaign by?
Why Content Matters to Marketers
Why Google Analytics 4 is more beneficial than Google Analytics
Why Have Your Search Rankings Dropped? 5 Technical Factors You Need to Check
Why Invest In Multilingual Digital Marketing?
Why Mobile Bid Adjustments Are Key For E-commerce PPC
Why Website Security is relevant for SEO
Why You Need Facebook Custom Audiences
Why You Should Hire An SEO Agency For Your Website Migration Project
Why you should use Digital PR in your B2B SEO strategy
Why You Should Use Social Media
Yahoo Testing Google Search Results
Yahoo try and end Microsoft search deal
Yandex – Twitter’s New Search Partner
