Web Application Development
Website SEO Migration
“Not Provided” Keywords in Analytics
10 SEO & ASO Myths Debunked for 2016
3 Steps to Building Successful Location Based SEO Campaigns
3 Ways Google Analytics Can Help Improve Your SEO
3 Ways to Enhance Your Landing Pages
3 ways to increase your Brand Awareness
4 Step Guide To Keyword Research
4 Ways Ads Can Affect Your Site
4 Ways To Link Build In A Post Covid World
5 signs your Google Shopping campaign isn’t working as good as it could
5 Top Tips for Optimising Google Base
7 steps to take before launching a website
9 Digital Marketing Mistakes Healthcare Practices Should Avoid in 2016
A Great Prezzy – How to Poo at Work
A simple Guide to On-Page work
Adapting Your Online Games Store’s SEO Strategy To New User Trends This Christmas
Additional Results From 1st Rank Sites
Advertisers: Soon you can add prices to your ads!
Advertisers: Soon you can Import Call Conversion Data Into AdWords
Adwords Location Extension Now Shows Star Ratings
All you need to know about Content Marketing
All you need to know about Core Web Vitals and SEO Rankings!
Amazon Dash Button Vs E-Commerce SEO
An Eye Into The Real World Of Search
Analyse Your Link Profile and Avoid Penalties
Analysing the Competition: Part 1
Analysing the Competition: Part 2
Analysing the Competition: Part 3
Are We Moving On From Google?
Are You A Parent? Google Wants To Know
Are You New To PPC? Try These Ideas To Improve Your Campaigns
ASOS: A New Strategy for E-Commerce SEO
Aspects of SEO you need to consider in 2021 for your B2B strategy
Automation in SEO
B2B SEO Strategy – The Power of Content
B2B SEO vs. B2C SEO Strategies
b2b SEO: tracking leads through a multi-channel marketing strategy
Back to School – Structure Your SEO Campaigns with Knowledge and Don’t Forget the Basics
Basket Abandonment – Remarketing Tips & Tools
Beat the Competition with Great Content
Beginner’s Guide to Digital PR Metrics
Beginner’s Guide to PPC Metrics
Beginner’s Guide to SEO metrics
Benefits of integrated SEO and PR
Best Practices For E-Commerce SEO
Best Use Of Search Finalists!
Bing Ads Launches Data Visualisation Tool For Marketers
Bing offers schools a safe search option
Black Friday 2016: Last minute SEO checks for Ecommerce
Black Friday Search Trends – Are We Shopping More Online?
Blippar Challenges Google: Will It Be The Visual Search Engine We’ll Be Using in 2017?
Bounce Rate: What Is It? How do i Reduce It?
Branded SEO – Getting It Right
Breaking Into The Creative Industry
Building a Mobile First SEO Strategy
Building Pages with User Intent in Mind
Building your Twitter Following
Calculating an SEO Budget
Capitalise on Christmas like a brand
Celebrity Endorsements on Instagram
Considering an International SEO Strategy?
Content Marketers Vs SEO
Content Marketing & Outreach –Increasing Response rate
Content Marketing Strategy for B2B Marketers – September Focus
Content Targeting – everything you need to know to enhance how your business ranks in Google
Conversion tracking – what and why?
Copywriting for SEO
Create a Perfect Blog for your Company
Creating Unique Content
Data Driven Travel SEO Campaigns: Why Structure is Key
Destination Searches for Travel SEO
Determining Keyword Relevance
Did Google Predict the Results of the Election?
Differences Between PPC and SEO
Duplicate Content on Large Scale travel Websites
Duplicate Content Penalty: Debunking the Myth
E-A-T guidelines for improving your SEO
E-Commerce Retailers – What Will Google’s Buy Now Button Mean For You?
E-Commerce SEO: Amazon Firefly Raises The Bar For Online Retail
E-Commerce SEO: Forget Christmas & Optimise for Easter
E-Commerce SEO: Link Building For Sports Equipment Retailers
Ecommerce SEO – The 10 Commandments
Effect of Budget Increase on Your SEO
Effects of the Google PPC Update
Email Marketing for B2B
Email Marketing: Creating Great Emails
Emily Joins The Team
Engaging Technical SEO into Broad Campaigns
Enhance Your PPC Campaigns With Conversion Rate Optimisation
Essential E-Commerce Checklist For SEO
EU referendum search habits
Expand Your eCommerce SEO
Expanded text ads are now live!
Ezine Increases Minimum Word Count
Fifty Shades of SEO
Finding Targeted Twitter Followers
Five B2B SEO Trends to Consider in 2017
Five SEO Trends for 2019
Five Top Tips on SEO Behind a New Site Launch
Five Twitter Rules Brands Can Swear By
Fotor – Photo Collage App
Four SEO Essentials for Local Businesses in 2017
Frameworks and Programming Languages – What you need to know
From Deckchairs to Digital Marketing: Brighton SEO
Futuristic Tube Train Coming To London?
GDPR Checklist for Businesses
Genuine SEO Agencies Charge For Time
Get to Page Two with just On Page SEO
Getting Rich Cards Right – Google Expansion Means They’re Here to Stay
Getting The Most Out Of Search Console: 5 Things You Can Do In Google Search Console That Will Improve Your Search Presence
Getting to Know the Next Generation of Google Analytics
Google Accused of Ad-Targeting Algorithm Discrimination
Google Ads updates on phrase and broad modifier matches
Google Adwords introduce expanded text ads
Google Answers FAQs on New Top Level Domains
Google assistant – How Will This Affect SEO and PPC Campaigns?
Google breaks own paid links guideline
Google Files for “Facial Password” Patent
Google Highlights Information Gathering Users
Google Hiring SEO Account Manager
Google Increases Mobile Search Share
Google Is Testing An Ad Format That Lets Prospects Message You!
Google Launches Mobile Friendly Tag For PPC Ads
Google Launches the #MobileMadness Campaign
Google Market Share Down for October
Google Merchant updates: All you need to know!
Google Penguin 4.0
Google Penguin Refresh Is Still Months Away
Google Penguin Update – What It Means
Google Plans To Stop Emoji Symbols In SERPS
Google Releases Penguin 1.1 Update
Google Rolls Out AdWords Update
Google SERPS – Blended Results
Google Still No. 1 Search Engine
Google tests SERP Changes
Google To Buy Motorola Mobility
Google to Include Social Media Results
Google Updates Mobile Search Results
Google Updates: Rollback of ‘Medic’ and a Core Change
Google Urged To Apply Right-To-Be-Forgotten Rule
Google: Mobile Version of a Site Will Be Used To Rank Pages
Google’s Auto-Complete Trick for Low-Cost Holiday Websites
Google’s Customer Journey to Online Purchase Tool
Google’s new search feature
Google’s ‘Over Optimisation’ Penalty
Google’s new tool – Mobile Friendly Test
Google+ Now Available for Businesses
Google+ Restrictive Name Policy
Guide to Optimising Your Site for Google’s Mobile-First Index
Hampers.com selects POLARIS as their SEO partner
Handy E-commerce SEO Checklist
Have your SEO Rankings been Fluctuating? Here is why
Healthcare SEO: Optimising for the Rise of the E-Patient
How AR will improve your E-commerce Business
How Automated Bidding Strategies will Improve your Search Campaigns Performance
How Digital PR can help your business
How Helpful is the new Auction Insights Report
How SEO and Content Marketing Work Together
How SEO Will Boost Your Christmas Sales This Year
How To Audit Your Google Shopping Campaign Performance
How To Audit Your Own SEO
How to Build Penguin Friendly Links
How To Build The Perfect Landing Page For Your E-Commerce
How to Build Your Twitter Following
How to Choose the Right SEO Agency for Your Business
How to create an effective FAQ page for your business
How to create effective backlinks
How to Create SEO Optimised Blogs
How To Develop An SEO Optimised Content Strategy For Each Stage of A Buyer’s Journey
How to Enhance your Online Presence at the Arabian Travel Market 2014
How to fix your stagnant SEO
How to gain a competitive advantage by outsourcing
How To Gain Valuable SEO Data From Google Analytics
How to get Google to crawl your site
How to get listed in Google Places
How to help users find your App using Apple Search Ads
How to improve local SEO: most comprehensive guide
How to improve your Google Shopping Ads
How to improve your SEO with E-A-T
How to Market Your Business Online
How to Optimise for Google Places (Google Maps)
How to Optimise Images for SEO
How to Organise a B2B SEO Campaign for Success
How to Overcome a Manual Link Penalty
How to plan an effective Outreach Campaign
How to prepare for the upcoming Google UX ranking update
How to promote your Content
How to re-evaluate your business to be a viable solution for customers during Covid-19
How to reduce form spam on your website
How to secure your Website
How To Send A Newsletter Through MailChimp
How to SEO WordPress
How to speed up your website
How to use Content Marketing to grow your business
How To Use Hootsuite Scheduling
How To: Manage Large Websites and Booking Systems
How UX and User Testing Can Improve Your PPC campaigns
How will AMPs Impact B2B SEO?
HTTPS Algorithm Update
Important Notice On Google’s Penguin Update
Increasing Your Organic Search Traffic Without Backlinks
Industry Roundup – 21st June 2013
Integrating Authentic Content Into Your Commercial Airline’s SEO Strategy
International SEO: A Not-Comprehensive Guide
Is Social Bookmarking Still Effective?
Is This The End For Google Panda?
Is Voice Search The Future Of SEO?
Is your Google Ads campaign tracking performance correctly?
Is Your Halloween E-Commerce SEO Ready ?
It’s true: google is removing its right-hand Side Ads on SERPs
Key Areas of Building A Positive Link Profile
Key Factors for Targeting International Markets
Key Factors to Cover When Conducting SEO Research
Keyword research for SEO
Keyword Research: Why Does It Still Matter?
KPIs and Social Media Marketing
Link Building for a New Client
Link Building For E-commerce Sites
Link Building Strategies For The Second Half of 2016
Link Building Survey 2014 – SEO Takeaways
Link Building With Google Panda
Local Businesses: Get excited for Google’s New Map Ads
London Technology Week
Lunch with the search giants….
Make Your E-Newsletter Stand Out
Make-A-Wish UK Launches SEO Initiative Ahead of 2016
Making the Most of your On-Page Content in 5 Simple Steps
Managing LinkedIn Sponsored Content Campaigns: The Ultimate Guide
Managing Your Brand Social Media in Light of the Election
Marketing and PR Communications: What to Expect
Marketing the B2B Storm
MC Hammer Launches WireDoo
Measuring The Long-Term Value Of B2B PPC Campaigns
Meet Polaris’ new Head of SEO – James Foote
Meet Polaris’ new Technical SEO Specialist – James Allen
Meta Tags – Conversion vs. SEO
Micro Moments in Travel
Micro Moments: A New Action for Marketing Managers to Consider
Mobile SEO: How to enhance, optimise and expose your brand via mobile.
Monthly Insights Report: What To Expect in March 2021
Negative Matching Can Save Your Campaign
Negative SEO – Thinking Like The Bad Guys
New Google Adwords Extension – Callouts
New Record for Most Tweeted about Event of all Time!
No More Panda Updates Until 2012
Nominated for Three RAR Awards
Not Spending Much On Adwords? Your Keyword Planner Data May Suffer
On-Page SEO: More Than Just Content
Optimising Google Shopping Product Feeds
Optimising Medical Diagnosis Pages for Healthcare SEO
Optimising Sports and Fitness Apparel E-Commerce for Seasonal SEO
Outbound Link Penalties Issued by Google
Passage Indexing – everything you need to know to enhance how your business rankings in Google
Penguin 2.0 – Reporting Spam Manually
Penguin 2.0 – The Anticlimax
Penguin 2.0 – What Can We Expect?
Penguin-Friendly Link Development
Plan your Christmas Affiliate Campaign
Planning Content within a B2B SEO Strategy in 2016
Planning Winter Campaigns: Utilising Year on Year Data
Pokémon go Search trends
POLARIS gets on board at Monopoly Lifesized in London
Polaris Gives Travel SEO Keynote at the ttgluxury Seminar
POLARIS Introduce Web Development Services
Polaris Makes Top 3 in The Drum’s Agency Rankings
Polaris Nominated for Best Use of Search
Polaris Nominated Twice at The Drum Recommends Awards for Digital 2021!
Powerful Landing Page and Ad Elements That Boost Your Conversion Rate
Prep Your Search Campaigns For The Holiday Season
Preparing an Ecommerce Store for an Increased Christmas Rush
Product Ads Moving From To Paid
Product Search Becoming Paid Search
Qualifying a search marketing agency
Questioning Google SEO Search
Recovering From a Panda Penalty
Recycling old content to increase SEO rankings
Restructuring B2B Websites Through SEO Migration
Rob Joins the Team
ROI & Conversion Reporting – Paid Search
Rumours Of YouTube To Launch Ad Free Music
Running Facebook Competitions
Sales Tips they wont give you!
Search Ads: How to Make Yours Stand Out From The Rest
Search Engine Optimisation (SEO) Roadmap
Secrets of Google’s Penalty Process
SEO & KPIs For Today’s Multi-Device User Journey
SEO & PPC: How To Make It A Match Made In Heaven
SEO After Googles PPC Update: What Should Your SEO Strategy Focus on?
SEO and Content Marketing: Why Should They Complement Each Other?
SEO Copywriting: How to Get it Right
SEO for Charities: Key Steps
SEO in 2019
SEO Myths – Page Rank
SEO Practices: Good vs Bad
SEO Practitioners’ Toolkit: Free Chrome Extensions You Need To Have
SEO Techniques to Avoid
SEO Travel Strategies You Must Have!
SEO Trends in 2017
Setting Up a Pay Per Click Campaign
Setting Up Segments & Content Groups in Google Analytics for your Business
Shaking it up with Polaris SEO
Site Structure and Google Indexation
Ski Retailers: 10 Tips to Start Your Winter SEO Campaign
Small Business SEO: Everything You Were Too Afraid to Ask
Smooth Site Changes – Getting it Right
So you work in an SEO Agency, what are the first things I should look for on a Technical Audit?
Social Networks And Our Emotional Well being?
Speed Up Landing Pages for your Customers
Structured data, your content, and schema tagging – everything you need to know to enhance how your business ranks in Google
Successful SEO in L&D – How to fill courses
Suitable CMS Systems For E-Commerce
Summer Splash Out – Consumers Are Ready To Spend
Targeted B2B SEO for Long Term Sales
The benefits of using WordPress for your website
The Best Ecommerce Platforms In 2020
The Changing Analytics User Interface
The Content Issue: What Makes Content Shareable and Linkable?
The Decline of Twitter?
The Effects of Panda 21
The Evolution of Online Learning & Development
The Evolution of Snapchat, and Social Media Marketing
The Facebook Update: How Will Businesses Be Affected?
The four-point plan to digital Ecommerce Success
The fundamentals of marketing & communications
The Golden Rules of E-Commerce SEO
The Hitchhiker’s Guide to Travel SEO: Humanising Travel Content
The Impact of User Behaviour on Your SEO
The Importance of Guest Blogging
The Importance of Site Structure
The Infinity War for Backlinks
The Internet of Things
The Issue of Privacy in Search
The Most Important Elements of a Successful B2B SEO Campaign
The Myth of Keyword Density
The New Google Adwords
The New Google Panda Update is Almost Here
The New Google Search Console
The New World of JSON
The Real Value of Landing Pages
The Top 5 Benefits Of Paid Social Marketing
The Worlds 1st Glow In The Dark Ice Cream!
Things to Watch Out For in Google Adwords
Three SEO Mistakes To Avoid In Your Content Marketing Strategy
Three SEO Strategy Points to Consider for Q3/Q4
TikTok: A New Advertising Platform
Top 10 SEO Tips for Private Clinics & Hospitals
Top 10 SEO Trends For 2016
Top 3 SEO trends for 2021
Top 5 SEO Considerations For Email Marketing Companies
Top 5 SEO Tools for Site Audits In 2020
Top 5 tips for Small Businesses new to Social Media Marketing
Top SEO Tips That Really Work
Tourism Boards: Understanding Conversions
Travel Industry Digital Marketing, PPC and SEO
Travel SEO: Google Tests Direct Hotel Booking
Travel SEO: How to Determine Achievable Keyword Targets
Travel SEO: Targeting customers at the right stages
Travel Websites: Reducing Cart Abandonment
UK Search Awards Finalists!
Understanding SEO visibility and improving on it
Understanding Target Buyers
Using Google Search Console for Immediate SEO Overviews
Using Google Search Console for SEO Research
Using London 2012
Utilising SEO Within a B2B Sales & Marketing Strategy
Utilising the Knowledge Graph for Travel SEO
UX and SEO – brothers in arms!
Value of Long Tail Keywords – Part 1
Value of Long Tail Keywords – Part 2
Value of Long Tail Keywords – Part 3
Video Blog: Enhanced CPA VS Conversion Optimiser
Video Blog: How To Conduct A Back Link Audit – Part 1
Video Blog: How To Conduct A Link Audit – Part 2
Video Blog: How To Conduct A Link Audit – Part 4
Video Blog: How To Conduct A Link Audit Part 3
Video Rich Snippets – Part 2 (Getting Started)
Video Rich Snippets – Is It Time?
We’re Wirehive 100 Finalists for Best Use of Search
Web Design Trends 2014
Website Migration Guide
Website Migration Resource
What do I do with my Infographic?
What Do The IAB Do?
What does Brexit mean for marketing managers?
What Ever happened to Ask Jeeves?
What Future for Upworthy Content?
What Influences A Paid Ads Click-Through-Rate?
What is “Average Visit Duration: 0”?
What is an Accelerated Mobile Page (AMP)?
What is Google Instant?
What is Google+?
What is Pinterest?
What is Responsive Design?
What is Universal Search?
What SEO keyword ranking reporting do you need for a heavy ecommerce website
What to Do When You’re Hitting Your PPC Budget
What To Do When Your PPC Accounts Don’t Work
What to expect from Google 2021 Core update
what types of content are appropriate within a B2B SEO strategy?
What We Won’t See In SEO In 2013
What you need to know about Amazon’s Advertising Platform
What you need to know about Google Analytics 4
What you need to know about Google’s Core December 2020 update
What you need to know about Google’s Core July 2021 update
What’s The Point of an Infographic?
Whats involved in an SEO audit?
Which Formats of Content Drive Leads and Enquiries for SME Businesses?
Which metrics should you measure your SEO campaign by?
Why Content Matters to Marketers
Why Google Analytics 4 is more beneficial than Google Analytics
Why Have Your Search Rankings Dropped? 5 Technical Factors You Need to Check
Why Hire an SEO Expert?
Why Invest In Multilingual Digital Marketing?
Why is Buzzfeed So Addictive?
Why Mobile Bid Adjustments Are Key For E-commerce PPC
Why Snapchat is not obsolete
Why Website Security is relevant for SEO
Why You Need Facebook Custom Audiences
Why you should use Digital PR in your B2B SEO strategy
Why You Should Use Social Media
Wikipedia blacked out
Will Emoji Search Impact SEO?
WordPress Gets Hacked
Yahoo Testing Google Search Results
Yahoo try and end Microsoft search deal
Yandex – Twitter’s New Search Partner
Yes! Links still matter
Amtec farming rebrand & seo site migration
International Dating SEO Case Study
International Fashion Retail SEO Case Study
Locks4 Retail SEO case study
Marie Curie Charity Digital PR & Outreach
Nowtel telecomms company SEO
Removals SEO for John Mason
Siblu Travel PPC Casestudy
The Hand Specialist
Thomson Reuters Foundation