Brands that we’ve Guided on their SEO Journey

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Technology and SaaS

Technology and SaaS companies require a digital marketing agency that can help them market their challenger product swiftly to gain traction against leading competitors. Sometimes, you need a digital partner that can generate awareness where it does not exist, by coining new terminology that describes your solution to create demand.

Creating interest and nurturing prospects over time is a key aspect of our proposition for tech and SaaS companies. Whether you are looking for a demand generation agency, or a digital marketing agency, POLARIS can guide you on how to engage B2B influencers and decision makers to convert into leads through your website.

  • SEO
  • Content Marketing
  • Digital PR
  • Demand Generation
  • Data & Analytics
  • Website Migrations

An SEO Strategy is a roadmap that considers all pillars of SEO to drive about a change in your rankings and traffic performance.

At POLARIS, we care about clarity, transparency, and accountability. That's why our journeys always start with an SEO Strategy Audit. After an initial call to learn more about your current situation and objectives, our team will evaluate your business' current SEO performance. We consider your performance within the target search landscapes you want to conquer, as well as considering how you are performing against key competitors from a market share perspective. We use our expertise, passion and processes to build an all-encompassing SEO Strategy that includes targets and milestones, so we know where we are headed, together.

B2B SEO Services

Data led content production that harnesses your brand to connect with target customers over time.

Whether it is a buyer’s guide or a series of insight pieces showcasing customer success, we know how to expose your brand through content.

Our team of content marketers, copywriters, and B2B marketers build content strategies that will increase awareness for your brand at the top of the funnel, leading prospects on a journey where they can educate themselves on the value you offer their business.

Content Marketing Services

Supporting your internal or PR Agency is paramount to a scalable B2B SEO strategy, particularly when targeting multiple markets.

To scale your SEO performance your digital authority must develop. Being recognised by B2B technology directories is part of the equation, but getting real reach in front of prospects is the ultimate objective.

By connecting our SEO intelligence with our media database, we are able to support you in getting coverage offsite for your brand. With your proprietary data, we can put together a Content & PR strategy to promote your brand online for success.

Digital PR Services

Generating demand requires a deep understanding of your customers pains and desires, positioning your product using language prospects understand.

When we partner with you, we will be partnering not only with your central marketing team, but also your content team, regional teams, PR team, and Product Managers too.
We align all internal stakeholders so that we can build a matrix of what an ICP looks like and use this to create a demand generation strategy for your business.

Demand Generation Services

Provide you with data that you can understand to make effective decisions that improve the online experience for online users.

As a leading analytics agency, we consider what your experiences are of analysing data, how your analytics solution will be used for insights going forward, and what your marketing objectives are that analytics can inform over time. Using this approach, our analytics solutions provide data led insights that fit your needs efficiently, as you need them too.

Data & Analytics Services

Over 1200 site migrations completed. Our team of SEO experts will manage your new site launch to minimise risk and increase SEO performance in the process.

Navigating the complexities of website migrations is paramount in safeguarding your online presence. Starting right from the initial point of website planning, we evaluate the reasons for migration and work with you from the very beginning, assisting you in planning the web project with SEO in mind. Our proven 5 phase SEO migration service ensures a seamless migration that maintains and enhances your website’s organic rankings and performance through the entire process.

Website Migration Services

Our SEO Account Process

At POLARIS, we follow a methodical process to audit, onboard, and partner with your business.

We understand that relationships are just as important as results, and that's why we have our unique R&R model that we use to gauge how we are performing and how healthy our partnerships are.

Our process starts by gaining a comprehensive understanding of your business objectives. Regardless of the marketing channel or strategy, your objective will always be to engage with your target customers.

Our team of marketing consultants, manager, and experts on the ground all work together to provide you with a single dedicated partner solution that acts as an extension of your marketing function, at arm's length.

93%of online experiences begin with a search engine.

We analyse users in your market and identify their conversion paths.

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The journey so far for many brands is success. POLARIS have consistently guided marketers to become subject matter experts in the field of SEO within their specialist area of marketing. We call this the POLARIS effect. Read what our partners have to say about their SEO journey.

522%Increase in Traffic through SEO Created Resources (ToF/BoF)

Six Degrees selected POLARIS as their SEO agency, a leading IT and Cloud Security company to improve their online presence through SEO and Content Marketing.

41%Increase on Average On-Site Page Time
400%Overall Increase in Organic Traffic

Our SEO Agency Experts

Our team comprises of talented, passionate marketers that come together in the field of SEO to deliver our process driven, best practice approach to SEO. With experience across all forms of B2B, our team are well versed to drive sales and performance over time.

Accountability Through Numbers

Our account management cadence is driven by a desire to communicate openly and honestly. As your SEO agency, it is our responsibility to keep you up to date on the progress we are making and the challenges we need to overcome together to drive success.

We have a unique Relationship & Results model that we use to determine the health of our partnerships, and we measure activity on the ground to quantify deliverables and performance along the way.

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118 %avg increase in rankings
768 %avg increase in traffic
721 %average RoI
"On average, our client partners see a 721% increase in their investment with POLARIS."
Amo SokhiDirector
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SEO FAQs

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  • How much does SEO cost per month?

    Agencies will usually charge a day rate based on the needs of the project, set KPIs quarterly based on this day rate and confirm with you. In most cases KPIs can be amended to suit your budget and a clear road map for progress will be provided.

  • How can I measure the performance of an SEO campaign?

    Google Analytics for traffic to the website and conversions, as well as rank tracking software to show improvements to your keywords in Google will all help in measuring the success of SEO campaigns. SEO agencies will also provide access to performance dashboards and monthly reports.

  • How do I find a reputable SEO agency?

    Agencies listed as Google Partners, the Recommended Agencies Register, BIMA Associates and other industry bodies are the best place to find reputable agencies. Many will also provide case studies, references and an insight to their work to ensure you are confident of finding the right partner.

  • How long does SEO take to start showing results?

    SEO can start showing results from within the first few weeks of a campaign being live, generally within three months a campaign should start to show a clear and obvious positive change.

  • What Work is carried out in an SEO campaign?

    SEO campaigns are generally made up of three areas - On-Page, Off-Page and Technical SEO. Although each area has a multitude of sub-areas, they are the three core areas of SEO practice.

  • What are backlinks?

    Search engine spiders crawl websites through internal and external links. Internal links allow spiders to move through your website, external links will move spiders across domains. External links pointing to your website are called backlinks.