If your marketing performance has suffered following the launch of a new website, you need expert support to swiftly identify the causes and direct a programme to reverse the performance decline. For swift remedial support, contact our experts today for an immediate diagnosis and recovery plan.
We have over 15 years of experience supporting businesses who have launched a new website only to see traffic and conversions drastically decline within days of launch.
The sooner after launch we are able to act, the quicker we can recover performance. Analysing the exact causes of decline using our unique recovery framework, we adopt a tactical approach that drives quick impact through a prioritized roadmap for reversal and recovery.
Speak to a recovery expert“When our new website launched we experienced a significant drop in organic traffic. POLARIS quickly identified the technical and structural issues affecting the site and implemented a clear recovery plan. Their expertise helped stabilise performance and put the new website on a much stronger footing for organic growth.”
- Mira Chomakova, Marketing Manager, Limelight Publicity
Discuss your website performance with our team.
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Whilst a migration recovery has historically been associated with a decline in SEO traffic, today, the impact on performance is far greater. Alongside a clear decline in SEO exposure and traffic, you may also experience a loss of performance across all marketing channels due to usability and user journey issues.
“The recovery strategy gave us a really clear understanding of how to regain performance across our key markets. What I appreciated most was the method that POLARIS followed and how they managed our development agency to get things right again.”
“Our migration experts prioritise actions that drive impact. We protect your performance and reputation as our own.”Amo SokhiDirector
We support businesses recovering from a wide range of website performance issues, particularly where organic visibility, traffic, or lead generation has declined. This can include post-migration traffic drops, ranking losses after a redesign or re-platforming, as well as instances where performance loss has occurred after a new site launch or re-launch.
We start by building a clear picture of what has changed, when the decline began, and which parts of the site or performance have been affected. From there, we investigate the issue across key areas including technical SEO, indexing, crawlability, site architecture, page templates, migration activity, content changes, and tracking setup. We also review historical performance data to identify patterns at page, template, and section level. The goal is not just to spot symptoms, but to pinpoint the most likely root causes so that recovery efforts can be prioritised effectively against your performance priorities.
Yes. We regularly work alongside internal development teams, providing clear recommendations, implementation guidance, and validation support throughout the recovery process. Where needed, we also support with QA and post-launch checks to ensure fixes have been implemented correctly and are having the intended effect.
Recovery timelines vary depending on the scale of the issue, how long it has been affecting performance, and how quickly recommended fixes can be implemented. However, with our prioritised development and technical roadmaps we aim to drive as much recovery as possible within 3 months of work.
This depends; for some clients, we assist with the recovery project before setting their team up to continue independently. Other businesses choose to retain our support for ongoing technical SEO guidance, monitoring, and validation. Our approach is flexible — we can support as a specialist recovery partner for a fixed period, or continue working with your team longer term if that adds value.
