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We did it! POLARIS has won Best SEO Campaign at the European Search Awards 2025.
We’re thrilled to be taking home the win for our work with Dune London. This award isn’t just a celebration of results; it’s a reflection of the dedication and care our team put into every campaign.
But this win isn’t just ours, it’s for every challenger brand and SEO agency out there proving you don’t have to be the biggest to make the most impact. While others chose size, Dune London were looking for a partner who could actually deliver results. Two years on, we’ve shown that it’s not about size but the dedication, expertise, and doing the work properly that generates results.
Size Doesn’t Always Count
In a world dominated by big agencies, large budgets, and huge teams, we’re proving that it’s not the size of the team that counts, but the quality of the work It’s not just the professional care we put into our work at POLARIS, we care personally too. When we see the results from our hard work and receive international recognition, it truly feels personal to us.
The reality is size doesn’t matter when you have the right team behind you.
Our work with Dune London speaks for itself. We’ve helped them scale their organic presence, increase market share, and drive growth, all with a tailored, data-driven strategy specifically for their business needs.
It’s not just about hitting traffic and revenue targets (although we did exceed both, driving a 644% increase in return on investment), it’s about transforming Dune London’s SEO journey. And that’s why we are so proud of this win. We didn’t just win an award for SEO; we won it for our tailored approach that created impactful results. We have proved that even a small agency like POLARIS can make a real difference for our clients.
When Passion Matters More
Size is often mistaken for a sign of strength. But when it comes to brand success, it’s not the size of your agency that counts. It’s the depth of understanding, the passion behind the work, and the ability to stay true to what makes a brand actually resonate with their audience.
Take Jaguars recent rebrand. You’ve probably seen the headlines, and perhaps not for the right reasons. Unfortunately, the risk didn’t pay off and the results didn’t live up to their expectations. Their digital growth stalled, and their new strategy and rebrand fell flat. Why? The approach became too generic, chasing trends without a true understanding of the brand’s heritage, the very essence that made Jaguar the luxury brand so many loved in the first place.
Yes, Jaguar’s recent sales may have dropped, but losing the true definition of Jaguar, rather than addressing the underlying issues, was a far bigger setback.
At POLARIS, we take a completely different approach. Our work with Dune London proves that understanding the brand and tailoring a strategy around that is the key to success. We don’t just focus on hitting traffic or revenue targets, we’re dedicated to creating sustainable, long-term growth together.
Our win at the European Search Awards proves that even a smaller agency can deliver impactful results. At POLARIS, we focus on what really matters. We’re proud of our success with Dune London, and we’re excited to continue delivering real results.
