Your customers are asking AI who to buy from. Right now, it isn’t saying you.
As a specialist GEO agency, we get your brand cited, surfaced and recommended by AI-powered search engines like ChatGPT, Google Gemini, Perplexity and Google AI Overviews. Our Generative Engine Optimisation (GEO) services optimise your website, content and brand presence so large language models find, interpret and trust your brand as a source where traditional SEO only competes for SERP blue-link rankings.
When a buyer asks AI for a recommendation, a shortlist gets made in seconds without you in the room. Our AI Search services get your brand into that answer: cited, trusted and recommended.
In 2025, many brands watched organic search traffic fall by as much as 40% and it hasn’t reversed in 2026. The clicks didn’t vanish, people now get their answer inside the AI result and never reach a website. The brands that recover aren’t fighting for blue links that matter less each month they’re making sure that when AI generates the answer, they are present in AI search results around business relevant topics and prompts.
By increasing your visibility in these platforms with a dedicated GEO agency like POLARIS, employing tactics from entity and knowledge graph optimisation to increasing third-party and earned media citations, you’ll be appearing more often in prompts and searches where your products, services or platform align with what users are seeking.
Book an AI Visibility Audit
Utilising our AI search optimisation process around the specific levers to prioritise so that an LLM can decide whether a model cites your brand and the outcome each one buys you.
We assess your current AI citation footprint, identify where your brand is being surfaced or missed, and build a targeted roadmap for improving your visibility across LLM platforms.
GEO Audit & StrategyWe restructure and enhance your existing content so it is readable, trustworthy and citable by AI engines. This includes structured Q&A formats, semantic clarity and entity consistency that LLMs reward.
Content Optimisation for AI SearchWe map and connect your brand's entities, ensuring AI systems correctly understand your products, services and expertise. Strong entity signals are a core ranking factor in generative search.
Entity & Knowledge Graph OptimisationWe implement and maintain structured data, JSON-LD schema and llms.txt to ensure AI crawlers can accurately parse, trust and prioritise your content.
Technical GEO (Schema, Structured Data & llms.txt)We secure high-quality third-party coverage and earned media citations from authoritative sources the external trust signals that LLMs use to validate and surface your brand.
Digital PR for AI Search VisibilityWe track your brand's citation frequency, share of voice and sentiment across ChatGPT, Gemini, Perplexity and Google AI Overviews, reporting on the metrics that matter for AI search performance.
LLM Visibility Tracking & Reporting
AI answers now shape the awareness stage of nearly every buying journey. When you’re surfaced there, you reach buyers before they’ve built a shortlist not after they’ve chosen a competitor.
AI search collapses the funnel: a user goes from question to a named recommendation in one exchange. When that recommendation is you, “researching” and “ready to talk” become the same moment.
Being cited as a source AI relies on is a credibility signal in itself. Buyers extend the trust they place in the tool to the brands it surfaces so visibility and authority compound together.
Our GEO services ensure your brand is included in AI search results whenever relevant topics are searched. Each generative engine and AI search platform serves different customer intents and uses, so we target them individually. Discover the differences between generative search tools and our strategies for each: Discover the differences in generative search tools and our strategies. Discover our guide to generative engine optimisation.
Embedded into SERP results, AI Overviews provide answer summaries for informational-led search queries including a selection of relevant source and citation links.
These high-visibility, well-structured topic overviews are now a core element within the awareness stage of any conversion journey. Users are increasingly leaning on these summaries to provide authoritative answers around their problems and needs.
What we do
Target top-of-funnel queries with structured data and surfaced expertise, so you appear in the summary earlier in the journey at the moment a buyer’s problem is forming.
AI Mode is a conversational search platform aimed at providing a complete query to answer experience for users, including brand, shopping and product panels for transactional search queries.
This platform is used across awareness, consideration and conversion stages of the funnel, with the ability to provide multiple step answers for specialised, specific queries and conduct deep topic exploration. AI mode takes a brand-focused approach to answering product or solution queries.
What we do
Expand external citations and build specialised, solution-oriented content so you’re named through deep, multi-step exploration.
Perhaps the most popular AI-search platform, ChatGPT’s conversational functionality includes the ability for deep, citation-based research with additional shopping features.
The ability to conduct extensive research makes it popular for awareness and consideration queries as users progress down the funnel towards transaction. ChatGPT’s popularity mean it cannot be ignored for any business.
What we do
Improve citations, update regency, develop query fan out by content type to surface more of your broader expertise, and perfect technical visibility so your brand is positioned into the answers.
Google’s conversational answer engine, Gemini has recently been tailored to work as a dedicated assistant with its integration within Android, Google workspace platforms and Google Lens.
Gemini finds a high frequency of use for awareness queries, including through Google Lens’ image-based search as users solve problems or seek product ideas.
What we do
Strengthen schema and structured data, improve content readability, and optimise images technically so Gemini can surface you.
Copilot operates as both an assistant and conversational answer engine within integrations across all Microsoft tools and products. Copilot results are also influenced by search positions within Bing and fed by data through OpenAI.
With a high presence across Microsoft’s professional, workspace and enterprise products (only product signed off for use by global firms) Copilot sees high usage across the full-funnel for B2B journeys. Users are likely to use Copilot through research, awareness and transactional portions of the journey solution justification for their business.
What we do
Build specialised solution pages, improve Bing visibility, and ship crawlable structured data so you’re cited where buyers justify decisions.
Buyers were researching providers through AI tools like Google AI Overviews, ChatGPT and Perplexity and Six Degrees wasn't being recommended.
Our three-pillar GEO strategy fixed that, earning the #1 AI Overview citation for "penetration testing services" and lifting AI Share of Voice from 0% to 20% for core security products in seven days.
The result: +200% penetration testing conversions and +500% across managed security services.
Read our GEO case study
There are a number of key factors that influence cited and surfaced results within LLM generated searches, and these are consistent across most platforms:
• Authority and trustworthiness of the source.
• Freshness and relevance to the user’s query.
• Third-party recognition and validation.
• Readability – both for humans (is it grammatically correct) and for crawlers (does the piece contain structured data that aids understanding and context).
For some platforms, positioning within traditional search results can also be a contributing factor.
Unlike SEO, we find that AI Optimisation has a faster turnaround in affecting result patterns and therefore visibility. This is because AI agents conduct new research and analyses on every search, rather than relying on an underlying ranking algorithm as Google searches do. This means that, as soon as you make changes, produce new content, or add new citations, these will be immediately reflected in the perception AI agents have of your business.
Right now, B2C and ecommerce businesses are affected more by AI search than B2B businesses. While uptake and use of AI platforms is high, results are not trusted as much as they are in search engines – and this is a critical factor when conducting B2B research, more so than in D2C where stakes in individual purchases and engagements are lower. However, the playing field is likely to level as trust in agentic search improves.
Yes, and it can be beneficial to do this too. Search engines and AI engines are looking for similar factors and, while the route to full visibility in both differs slightly, working on improving one will typically positively affect the other.
Traditional SEO works to rank your website among the blue links on a search results page, competing for clicks. GEO (Generative Engine Optimisation) works to get your brand cited, surfaced and recommended inside the answer an AI search engine generates, before the user ever reaches a list of links. SEO optimises largely for keywords and rankings; GEO optimises the signals large language models use to decide which brands to trust and reference, such as entity clarity, structured data, freshness, and earned third-party citations. They're complementary rather than competing: strong SEO foundations often support GEO, but appearing in ChatGPT, Gemini, Perplexity or Google AI Overviews requires optimising specifically for how those models read, interpret and recommend brands. Learn more on the topic of GEO vs SEO here.
There's no single price for GEO, because the right level of investment depends on where your brand currently sits in AI search results, how competitive your market is, and how much ground you need to make up. A brand that already earns occasional citations needs a very different scope to one starting from zero share of voice. Cost is also shaped by which levers matter most for you, whether that's technical and schema work, content optimisation, entity and knowledge graph building, or digital PR to earn the third-party citations LLMs trust. Rather than a fixed package, we scope each engagement around your goals and the gaps we find, so the investment maps to the visibility you're trying to win. The clearest way to understand likely cost is to start with an AI Visibility Audit, which shows where you're being surfaced or missed and lets us build a costed roadmap around real priorities. Pricing is based on packages similar to our SEO Pricing
"When brands grasp how customers rely on AI to serve their needs, they unlock the first step to mastering visibility in the age of GEO; where insight fuels confidence and confidence drives growth."Amo SokhiDirector
