Unlock Your Growth Potential with Our Free Demand Generation Calculator

As FY25 approaches, B2B marketers are planning budgets for growth. Our demand generation calculator is a game-changer for optimising marketing spend and attracting quality leads from target ICPs.

Built by SEO experts, it incorporates key B2B metrics to forecast resources needed for your sales goals. No more guesswork – get precise data on required visitors and leads. Save time on planning and focus on growing your business.

Don’t miscalculate your SEO investment. Use our free calculator to transform your B2B SEO budgeting approach, allocate funds effectively, and fuel sustainable growth in the B2B landscape.

Looking to improve your ROI? See our pricing and packages

Ready to boost your return on investment? Check out our pricing and packages to find the right solution for your business growth.

Frequently Asked Questions

Demand generation is a marketing strategy focused on creating awareness and interest in a company’s products or services. It involves various tactics to attract potential customers throughout their buying journey, ultimately leading to increased leads and sales. Demand generation encompasses a range of activities, including content marketing, social media engagement, email campaigns, and SEO, all aimed at nurturing prospects from initial awareness to becoming qualified leads. The goal is to build a strong pipeline of potential customers while establishing brand trust and authority in the market.

If you’re unsure of specific details, the calculator can use default industry benchmarks to provide estimates. You can always revisit the tool and update your inputs for more accurate results as your data becomes available.

Improving your results can be achieved by optimising your website for conversions, increasing organic traffic, or enhancing your lead nurturing efforts. Investing in SEO and conversion rate optimisation (CRO) are key strategies to drive more leads and revenue.

Demand generation is calculated by analyzing various metrics throughout the customer journey, including lead generation, conversions, and revenue. Key inputs for the calculation include your marketing budget, website traffic, conversion rates, and average deal size. By measuring the number of leads generated, qualified leads (MQLs and SQLs), and sales pipeline created, you can estimate the potential impact of demand generation efforts. Calculators often use these inputs to estimate the number of leads, opportunities, and revenue tied to your marketing activities.

Demand generation and lead generation are often confused, but they serve different purposes in the marketing funnel. Demand generation focuses on creating brand awareness and attracting interest in your products or services, while lead generation aims to convert those brand-aware prospects into customers.

Related posts