Website Design Brief Template

Welcome to the Website Design Brief Template, a tool created by the growth forecasting experts here at POLARIS. This website design brief template is for marketers that need to document the exact design requirement they have to give to a web designer, creative design agency or creative designer before designing a new website.

Tried and tested by hundreds of brands worldwide

This website design template has been used to document the design principles for over 250 websites since 2009. The website design template covers

  • competitors
  • websites for inspiration
  • goals of your new website
  • brand values
  • emotional desires
  • colour schemes
  • communication styles


Complete the form below to get your copy of the Website Design Brief template.