Search patterns and behaviour have already changed. Users no longer browse searches and websites, they ask AI assistants and chat tools for the answers to their questions and problems. And if your brand isn’t included, you won’t be considered. As a facet of Generative Engine Optimisation, answer engine optimisation should be a priority for marketers wanting to improve their organic visibility.
To ensure your business is cited as the trusted answer across AI platforms, voice search, and conversational results, you need an Answer Engine Optimisation (AEO) strategy from an agency you can trust.
Answer Engine Optimisation (AEO) services are the practice of improving a brand’s visibility for answers delivered in conversational AI platforms, voice search and conversational tools. Where traditional SEO targeted ranking positions, AEO targets the answer itself.
When searching, users are no longer looking at a listing of results, instead they’re reading a synthesised, structured answer telling them what they should do or which brands they should trust. Brands that aren't optimised for this new search landscape are invisible in that moment, regardless of their traditional search performance.
AEO services are crucial because they target the queries your customers are already asking: product comparisons, category-level questions, problem-solution searches, and brand-specific queries. Through the technical, content and off-site facets of answer engine optimisation, we increase your visibility and direct mentions in AI answers across every major platform.
Investing in AEO is essential for establishing your brand’s visibility and share of voice now and compounding your share of the market in the future.
AI platforms and answer engines our team can improve your visibility within:
• ChatGPT
• Perplexity
• Google AI Overviews
• Google AI Mode
• Gemini
• Microsoft Copilot
• Claude
• Voice Search (Google Assistant, Siri, Alexa)
Individual conversational and answer engine platforms have different intents and uses for customers. Discover the differences in generative search tools, when we target them, and our different strategies.
AI Mode delivers a self-contained conversational search experience within Google, handling everything from awareness-stage queries through to product comparisons and transactional decisions. It draws on a combination of content authority, structured data, and external citation signals.
We improve AEO performance in AI Mode by developing answer-led content that addresses multi-step queries, expanding structured data coverage, and building the external citation profile that establishes your brand as the recommended solution.
ChatGPT's research-driven conversational functionality makes it the most influential AI platform for awareness and consideration queries. Users rely on it for product research, provider comparisons, and expert recommendations and it draws its answers from brands with well-structured, authoritative, and widely-cited content.
We improve your AEO visibility within ChatGPT by strengthening your external citation profile, optimising on-site content for answer extraction, and building topical authority in your core subject matter areas.
Claude is Anthropic's conversational AI assistant, recognised for its nuanced, research-quality responses to complex queries. As Claude's usage grows, particularly among professional and knowledge-led audiences, it is becoming an increasingly important platform for brands operating in considered-purchase and B2B categories.
Claude draws on content that demonstrates genuine expertise, clear structure, and strong third-party validation. We improve your AEO visibility within Claude by developing authoritative long-form content, strengthening your external citation profile, and ensuring your brand's positioning is consistent and credible across the sources Claude is likely to reference.
Copilot is deeply integrated across Microsoft 365, Teams, Edge, and Bing, placing it at the centre of how B2B professionals research vendors, evaluate solutions, and build business cases. Unlike consumer-facing platforms, Copilot is used within the working day, meaning its influence spans the entire B2B purchase journey from initial awareness through to procurement-stage justification.
We improve your Copilot AEO performance by optimising for Bing discoverability, developing structured solution and category pages that address the specific queries B2B buyers ask at each stage of the funnel, and building the authority signals that establish your brand as the recommended answer in a professional context.
Voice search queries through Google Assistant, Siri, ChatGPT, Alexa, and increasingly through AI-native devices are conversational, direct, and almost always intent-rich. The platforms powering these responses look for content that provides a single, clear, confident answer rather than a broad overview.
We improve your voice search AEO performance by structuring content around natural-language question formats, implementing FAQ and speakable schema, and ensuring your most answer-ready content is technically accessible and quick to load, giving voice platforms everything they need to cite you with confidence.
GEO (Generative Engine Optimisation) is the broader practice of improving your brand's visibility within AI-generated search results across all generative platforms. AEO (Answer Engine Optimisation) is a specific discipline within that, focused on structuring your content so that AI platforms, voice assistants, and featured snippet engines can extract and surface it as a direct answer to a user's query. AEO is particularly focused on the question-and-answer intent that drives conversational search.
Content that is structured around answering specific questions performs best; think FAQs, how-to guides, comparison pages, glossary content, and product or service explainers. Beyond the format, the quality of the answer matters: AI engines favour content that is clear, accurate, well-structured with schema markup, and supported by external citations that validate its authority.
Yes, AEO and SEO share a significant number of underlying best practices, particularly around technical structure, content quality, and authority signals. In many cases, AEO activity directly reinforces SEO performance. We commonly deliver AEO as part of a broader AI search strategy alongside GEO, ensuring your brand is optimised for both traditional and AI-generated search results simultaneously.
Any business where customers research before purchasing — which is most of them. B2C and ecommerce brands benefit from AEO in awareness and consideration stages, where product and category queries are increasingly answered by AI before a user reaches the SERP. B2B brands benefit significantly too, particularly where Copilot and ChatGPT are used for vendor research, solution comparisons, and procurement queries.
"When brands grasp how customers rely on AI to serve their needs, they unlock the first step to mastering visibility in the age of GEO; where insight fuels confidence and confidence drives growth."Amo SokhiDirector
