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With over 10 years’ experience in organic channel growth, we are a leading e-commerce SEO & B2B SEO agency that has experienced the continually changing landscape and led the way by consistently delivering SEO campaigns that outperform ranking, traffic and sales targets.
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Digital Marketing ToolsDefinition
Image Size refers to the file size of an image on a website, typically measured in kilobytes (KB) or megabytes (MB). It indicates the amount of digital storage the image occupies, which directly affects page load times and overall site performance.
What is it?
Image Size is a crucial factor in website performance and user experience. Larger image files—while often high in resolution and detail—can slow down page load times if not properly optimized. Conversely, smaller image sizes can speed up loading, although they may sometimes sacrifice quality if overly compressed. The balance between maintaining visual quality and minimizing file size is a key consideration for web developers. By monitoring image size, webmasters can ensure that the images enhance the aesthetic appeal and functionality of a website without negatively impacting its speed or responsiveness.
How is it used?
Webmasters and content managers use various tools and techniques to optimize image size, such as compression, resizing, and format conversion (for example, to WebP). These optimizations help reduce file size without a significant loss in quality, thereby improving load times and overall site performance. Optimized images contribute to a better user experience and are favored by search engines as a ranking signal. Regular audits using performance analysis tools like Google PageSpeed Insights help identify images that may be too large, prompting necessary adjustments to maintain an optimal balance between quality and efficiency.
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