Definition
A Meta Title is the HTML element that defines the title of a webpage and appears as the clickable headline—the blue link—on search engine results pages. It acts as a key signal to Google about the content and subject matter of the page.
What is it?
The Meta Title, often referred to as the title tag, is a vital on-page SEO component. It succinctly summarizes what a page is about and typically includes important keywords that reflect the page’s main topics. Displayed prominently in browser tabs and search results, it informs both users and search engines of the page’s relevance and helps set user expectations. A well-crafted Meta Title not only aids in search engine indexing but also contributes to higher click-through rates, as it is often the first impression a user gets of the content.
How is it used?
Webmasters and content creators carefully compose Meta Titles to align with both SEO best practices and user intent. Best practices suggest keeping the title concise (usually under 60 characters) while incorporating relevant keywords naturally. Regularly reviewing and updating Meta Titles as content evolves helps maintain accurate representation in search results and supports improved organic performance. Ultimately, a compelling Meta Title enhances visibility and drives qualified traffic by clearly conveying the page’s focus.
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