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YMYL

Definition
YMYL stands for “Your Money or Your Life.” It refers to websites and pages that can significantly impact a person’s financial stability, health, safety, or overall well-being. Because the content on these sites may directly influence critical life decisions, Google applies additional quality standards to ensure accuracy and trustworthiness.

What is it?
YMYL content includes topics such as financial advice, medical information, legal guidance, and news related to important societal issues. Given the potential consequences of inaccurate or misleading information in these areas, Google’s Search Quality Guidelines require that YMYL pages demonstrate a higher level of Expertise, Authority, and Trust (E-A-T). These pages are scrutinized more closely during algorithmic evaluations and manual reviews. The aim is to protect users by ensuring that the information they rely on for crucial decisions is both accurate and reliable.

How is it used?
SEO professionals and content creators handling YMYL content must prioritize high-quality, well-researched material, and ensure that authoritative sources back their claims. This often involves showcasing expert credentials, providing clear citations, and maintaining transparent editorial standards. Regular content audits and updates are critical to meet evolving guidelines and user expectations. Adhering to YMYL principles not only helps in avoiding potential penalties but also builds user trust and enhances the overall credibility of the website.

Applicable Areas

Related terms

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