B2B SEO for Bradley’s Metal Finishers

POLARIS were recommended to Bradley’s Metal Finishers by an existing B2B client. The metal finishing company wanted to increase their SEO exposure directly with architects, builders, property developers and contractors for their powder coating services.

The Project

We worked with the metal finishing company to audit their website and based on competitors for the UK market build more content within the website that target customers were searching for specifically.

38%Increase in traffic
115New keywords ranked
245%Increase in leads

Of online experiences begin with a search engine. We analyse users in your market and identify their conversion paths.

“Really impressed with the way POLARIS understood our business. Our traffic increased and we got some valuable leads from the project.”

Matt Thomson
Bradleys Metal Finishers

Solution Delivery

We learnt that architects and builders have 2 situations that they experience: when planning a new project they look for ideas and inspiration, and when updating an existing property they look for a solution to replace an existing feature or solve a problem.

We used our experience of B2B targeting to audit the UK search landscape and based on our experience and competitive intelligence we:

  • Restructured the website to focus on users across the research and enquiry journey.
  • Introduced categories that gave information on applications, customer profiles (E.g. property developers).
  • Technically enhanced key landing pages to increase keyword density for search engine crawlers.

As a part of our process, we also ran tests using PPC to test landing pages and different service areas including powder coating & blasting. The PPC tests gave us valuable insights on how to improve the landing pages to drive more conversions through enquiry forms and generally improve the performance of the campaigns.

Thanks to POLARIS, the metal finishing company increased their SEO performance considerably and drove valuable leads into the business.

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118 %avg increase in rankings
768 %avg increase in traffic
2400 %average RoI
“On average, our client partners see a 721% increase in their investment with POLARIS."
Amo SokhiDirector
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