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The business had launched a new website and seen their SEO performance decline significantly, and wanted a trusted SEO partner to help rebuild their performance. POLARIS were instructed in June 2023 as their SEO agency of choice.
Working with other marketing agencies, we were familiar with the need to balance brand identity with SEO requirements. With consideration, we carefully reviewed the old site against the new launched site and first of all identified fundamental structural issues that needed to be resolved within the website.
From this point, various aspects of the site were consulted on from an on page optimisation perspective, paying attention to EEAT principles to rebuild the agencies profile online. The majority of the focus was on the home page, and building the authority of the home page for the client, by connecting case studies and insights back with specific anchor texts and links.
By partnering with the leading luxury marketing agency, our team learnt how to ensure the balance of a brands image and communications with SEO requirements. This is a challenging task as the clients requirements are just as important as the SEO needs, so there has to be a true balance.
As well as this, we learnt to be quite creative in our approach to traditional on page methods of increasing onsite relevancy and topical authority.
SEO performance has increased in the last 12 months overall, with an average rank of 23 in June 2023 increasing to 6 in May 2024.
