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With over 10 years’ experience in organic channel growth, we are a leading e-commerce SEO & B2B SEO agency that has experienced the continually changing landscape and led the way by consistently delivering SEO campaigns that outperform ranking, traffic and sales targets.
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Digital Marketing ToolsDefinition
DNS stands for Domain Name Server. It is a fundamental system that translates human-friendly domain names into IP addresses, ensuring that users and browsers can locate and load the correct website.
What is it?
DNS operates as a hierarchical, distributed naming system across the internet. Instead of having to remember numerical IP addresses, users can simply enter a domain name (like www.example.com) into their browser. The DNS system then looks up the corresponding IP address and directs the request to the appropriate server. This lookup process involves querying multiple DNS servers in a tiered fashion—from local caches to root and authoritative servers—before the correct IP address is returned. By linking domain names to IP addresses, DNS plays a critical role in ensuring that websites and their pages are reliably delivered to the correct domain.
How is it used?
Website owners configure DNS settings through their domain registrar or hosting provider to control where their domain points. Efficient DNS management, including proper record settings (like A, CNAME, and MX records), ensures that users experience minimal delays when accessing the site. Additionally, features such as DNS caching and security protocols like DNSSEC help improve performance and protect against cyber threats. Regular monitoring and maintenance of DNS configurations are essential to uphold website availability and overall online performance.
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