Definition
HTTPS (HyperText Transfer Protocol Secure) and SSL (Secure Sockets Layer) refer to the protocols and security certificates used by websites to encrypt data exchanged between the user’s browser and the server. This secure connection is essential for protecting sensitive information such as login credentials, credit card details, and personal data. As a recognized Google Ranking Factor, HTTPS/SSL helps boost a website’s trustworthiness and search engine performance.
What is it?
HTTPS is the secure version of HTTP, incorporating SSL/TLS encryption to ensure that data remains confidential and unaltered during transmission. The SSL certificate, installed on the server, authenticates the website’s identity and establishes an encrypted connection with visitors’ browsers. This layer of security not only safeguards user data from interception and cyber threats but also signals to search engines that the site adheres to modern security standards. In today’s digital landscape, both users and search engines place a premium on secure connections, making HTTPS/SSL a critical component of a website’s infrastructure.
How is it used?
Website owners implement HTTPS/SSL by obtaining and installing a valid SSL certificate from a trusted Certificate Authority. Once activated, the website’s URL changes from “http://” to “https://,” displaying a padlock icon in the browser address bar. This visible indicator reassures users of the site’s security, potentially increasing trust and engagement. From an SEO perspective, Google favors secure sites, meaning that HTTPS/SSL can directly influence ranking positions. Regular audits ensure that certificates remain up to date and that the secure connection functions correctly across all pages, contributing to both improved user experience and enhanced organic performance.
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