Investing in improving your visibility on generative AI platforms means more than just covering the gaps in a dramatically shifting landscape. AI-generated and conversational search results offer a far more personalised experience for users than traditional search platforms do. Through AI tool and agent optimisation, you can discover, attract, and convert new customers organically.
AI Search Optimisation ServicesWith over 10 years’ experience in SEO, we are a leading e-commerce SEO & B2B SEO agency that has experienced the continually changing landscape and led the way by consistently delivering SEO campaigns that outperform ranking, traffic and sales targets.
SEO PricingWe know how to mitigate risk and control your site launch so that your performance increases.
Our Content Marketing services offer you a dedicated expert partner that can take your brand to market through a variety of content services.
Content MarketingWhether its tier 1 media coverage you need or a strategic approach to increasing your offsite SEO, our digital PR services will drive the performance you are looking for.
Digital PRWe know that the key to any marketing campaigns success is the targeting and customer intelligence available at the very beginning. We work with leading brands who want to get a clearer understanding of exactly who their customers are, what drives them online, and what will satisfy their needs.
We are global leaders in marketing strategy for brands and challengers alike. From customer profiling to go to market strategies we will take your brand where you intend it to go by developing a custom strategy playbook for your business.
Guiding marketers at every level on how to continue learning and developing their capability. Our training programmes are designed to offer a best practice approach to marketing teams that want to adopt marketing techniques that will position them at the forefront of the industry.
Our team of data analysts and marketers enjoy connecting data sources to deliver actionable insights for our clients. Learn about how we inform marketing decisions and could guide you on the next step of your journey.
Reachdesk, the global all bound engagement platform, approached POLARIS to guide them forward with increasing their SEO performance across several key markets, worldwide.
Reachdesk.com B2B SEO Case Study“Since we’ve been working with POLARIS, our sales team have been a LOT busier. More time is spent on new business first appointments. The commercial results speak for themselves!”
Liquidline Digital Marketing StrategyPartnering with the high street footwear brand to guide them on digital strategy and SEO adoption across a cross functional team. Read about our award winning partnership with Dune London and the strategy we executed to achieve over 600% increase in performance.
Dune London Ecommerce SEOPartnering with a start up business and kick starting its operations through lead generation campaigns, to transforming it into a thriving ecommerce retailer achieving MRR of over 400% YoY post pandemic. Read about our incredible journey with Fruit 4 London.
Fruit 4 London Digital Marketing5 Days. 1,000 nominations. This is the power of the creative PR campaign that we delivered for Hampers.com.. Learn about why, our approach, and the exposure we achieved that resulted in national press coverage and people all over the UK experiencing real joy.
Hampers.com Content & PR CampaignWe partnered with AMTEC Group to survey over 3,000 UK Farmers on the state of the farming industry in 2025. Learn about how we formulated our approach to collect first party data that informed an industry wide PR campaign.
AMTEC Group B2B Content MarketingDespite strong growth in traffic , Ideal Response was experiencing a conversion bottleneck. The existing site UX lacked clarity, service value propositions were buried, and mobile conversions were underperforming. With CPCs rising, we knew the fastest route to ROI was unlocking sitewide CRO potential.
Ideal Response CRO ProgrammeWith a landing page conversion rate of just 0.37%, Liquidline’s product pages were underperforming. Users weren’t progressing from product views to enquiry submissions, and mobile CTAs were buried or unclear. Read about how we improved their conversion rates through a data led CRO programme.
Liquidline CRO ProgrammeWe guided Reachdesk on how to generate demand at scale by building an SEO engine that drove qualified traffic and high-intent leads in the SaaS martech space. Our strategy accelerated inbound pipeline growth across international markets, directly supporting their revenue goals.
Demand Gen Campaign for ReachdeskAbacum partnered with Polaris to turn SEO into a demand generation engine for financial SaaS, mapping user intent into a funnel-based content strategy. The result: rapid US market growth, stronger European visibility, and a surge in inbound demo requests.
Demand Gen Strategy - AbacumSodexo approached POLARIS to guide them on how to adopt digital strategy across 4 business units with the UK Sports & Leisure portfolio. The goal was simple, lead generation, but of the right quality. Read about our award winning approach >
Sodexo B2B Lead Gen Case Study“We are happy with the performance of marketing this year. The work carried out by POLARIS has proved to be effective in positioning Milton Park in a way that makes sense to us and our customers."
Lead Generation Case StudyWith over 10 years’ experience in organic channel growth, we are a leading e-commerce SEO & B2B SEO agency that has experienced the continually changing landscape and led the way by consistently delivering SEO campaigns that outperform ranking, traffic and sales targets.
About UsWe constantly strive to offer our client partners value through innovation and technological excellence.
Whether its our client services portal or our internal business platform that we are developing, our technology is constantly being refined to offer you the best solution possible.
TechnologyBring your passion for SEO and join our growing team in London. For SEOs that want to learn and grow.
SEO Executive RolesIf you enjoy working in a fast paced environment, cultivating relationships for growth, you could flourish as a client services executive within our team.
Client Services ExecutiveWe work with marketers and businesses that align with our values.
Case StudiesCurating events and roundtables to guide marketers and business owners on navigating the digital landscape to success. Led by leading practitioners from POLARIS and partner agencies, our quarterly events are available on an invitation only basis for individuals serious about growth.
Events & RoundtablesOur team of marketers publish their experiences and insights on a range of marcomms topics. From user profiling and targeting to server side tracking solutions.
Marketing InsightsOur marketing guides are written by subject matter experts in a variety of fields. Read and learn about how to improve your approach to marketing online and how you can increase awareness for your brand.
Marketing GuidesOur marketing tools are designed to assist marketers on an every day basis when planning and executing marketing campaigns.
Digital Marketing ToolsRead our latest Site Migration Guide, aimed at marketers who want to know how to ensure retention of performance and understand how to drive growth through a site launch.
Website Migration Guide 2026Definition
Link accessibility refers to the ease with which both users and search engine crawlers can find, understand, and interact with hyperlinks on a webpage. This aspect of web design ensures that links are functional, visible, and navigable, contributing to a seamless browsing experience and effective site indexing.
What is it?
Link accessibility encompasses several elements, including clear and descriptive anchor text, proper placement within content, and design features that make links easily identifiable. It also involves using correct HTML markup and ensuring that links are keyboard-navigable for users who rely on assistive technologies. For search engines, accessible links facilitate efficient crawling and indexing of a website’s content, while for users, especially those with disabilities, accessible links improve navigation and overall user satisfaction. By making links easily accessible, a website not only adheres to accessibility guidelines but also enhances its SEO by ensuring that valuable internal and external pages are readily discoverable.
How is it used?
Developers and SEO professionals work together to optimize link accessibility by implementing best practices in web design. This includes avoiding generic anchor text such as “click here,” ensuring high contrast between link text and background, and placing links in logical, predictable locations within content. Regular testing with accessibility tools and user feedback helps identify and resolve potential issues. Ultimately, a focus on link accessibility supports better user experience, more efficient search engine crawling, and improved overall website performance.
Applicable Areas
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