Definition
Link Equity refers to the value or authority passed from one webpage to another through hyperlinks. This value is a key component in SEO, as it can help improve a target page’s rankings by signaling trust and relevance from the linking site.
What is it?
Link Equity is essentially the “credit” that a webpage receives when another reputable site links to it. The amount of equity transferred depends on various factors, such as the authority of the linking domain, the relevance of the content, and the prominence of the link on the page. When a high-authority website links to a page, it passes along some of its ranking power, which search engines use as a signal to evaluate the linked page’s trustworthiness and relevance. In contrast, links from lower-quality or unrelated sites may contribute less equity, potentially diluting the overall strength of the backlink profile.
How is it used?
SEO professionals focus on acquiring quality backlinks to build link equity over time. This involves strategic link-building campaigns where high-value, relevant sites are targeted for links. By integrating links naturally within content and obtaining endorsements from authoritative sources, a website can boost its link equity. Regular audits help monitor the health of the backlink profile, ensuring that any low-quality or harmful links are removed or disavowed to maintain a robust flow of link equity. Ultimately, effective management of link equity supports higher search engine rankings and better organic visibility.
Applicable Areas
Related terms
