Digital PR Strategist

Digital PR Strategist Role Overview

Are you a creative and results-driven digital PR professional ready to elevate brands through innovative campaigns? As a Digital PR Strategist at POLARIS, you’ll play a pivotal role in shaping and delivering impactful PR initiatives that drive online visibility and authority for our clients across the UK and beyond.

In this role, you’ll be responsible for developing and executing creative PR campaigns, building strong relationships with media and influencers, crafting engaging content, and securing high-quality placements that enhance brand recognition and drive SEO results. Collaborating with our SEO and content teams, you’ll bring fresh ideas and strategic thinking to ensure measurable success for our clients.

If you thrive in a fast-paced environment, love telling stories that make an impact, and are passionate about delivering results, we’d love to hear from you!

About POLARIS:

POLARIS is a leading marketing agency specialising in SEO campaigns and consultancy, guiding organisations to increase their market share, online. Based in London, we work with global businesses such as Dune London, Sodexo, Thomson Reuters, and Mars, delivering expert SEO strategies that drive measurable results.

Due to continued growth, we are seeking a creative and results-driven Digital PR Strategist to join our team. This pivotal role focuses on crafting innovative PR campaigns, building strong media relationships, and securing impactful coverage that drives visibility and boosts our clients’ online presence. If you’re passionate about storytelling and strategic outreach, we’d love to hear from you!

Key Responsibilities:

• Campaign Strategy & Execution: Develop and implement innovative digital PR strategies tailored to client objectives, aligning with SEO and content goals.
• Media Relations: Build and nurture relationships with journalists, influencers, and media outlets to secure high-quality coverage and backlinks.
• Content Creation: Craft compelling press releases, newsworthy articles, and creative content pieces designed to resonate with target audiences and drive engagement.
• Outreach & Link Building: Execute outreach campaigns to secure placements on authoritative sites, enhancing domain authority and search visibility.
• Trend Monitoring: Stay ahead of digital trends, industry news, and emerging platforms to capitalise on opportunities for clients.
• Client Collaboration: Liaise with clients to understand their brand voice, target audience, and campaign goals, providing regular updates and insights.
• Performance Analysis: Monitor, analyse, and report on campaign performance using tools such as Google Analytics, Ahrefs, and other PR and SEO platforms.
• Media Tools: Leverage platforms like Prowly, Qwoted, or similar tools to manage campaigns, connect with journalists, and streamline media outreach.
• Team Collaboration: Work closely with internal teams to align PR efforts with broader marketing and SEO strategies.

What We’re Looking For:

• Proven Agency Expertise: Demonstrated experience in a digital PR role within an agency, delivering campaigns that achieve impactful results and measurable ROI.
• Exceptional Communicator: Adept at crafting engaging, persuasive content with excellent written and verbal communication skills.
• Media-Savvy Relationship Builder: A strong network of media contacts, combined with the ability to establish connections in new industries with ease.
• Creative Visionary: Known for identifying unique angles and developing campaigns that stand out in competitive markets.
• Tech-Savvy: Proficient in digital marketing tools like SEMrush, Ahrefs, BuzzStream, Prowly, Qwoted, or similar platforms, using them to optimise campaigns effectively.
• Results-Oriented: A focus on key metrics such as backlinks, media placements, and overall campaign performance, with experience in ROI reporting.
• Organisational Guru: Skilled in managing multiple campaigns, meeting deadlines, and maintaining high standards in a fast-paced environment.
• Collaborative Team Player: Valued for fostering strong working relationships with internal teams and clients through a positive and proactive mindset.

Desirable

• Prior experience working with eCommerce and B2B brands.
• A solid understanding of SEO principles and how digital PR aligns with SEO goals.
• Expertise in data-driven storytelling, leveraging research and statistics to amplify campaigns.

What’s In It For You?

• A salary of up to £40k depending on experience.
• 25 days holiday.
• Birthday Off.
• Loyalty holidays – complete 2 or more years of service at POLARIS ad accrue 1 day extra per anniversary (up to 6 days)
• Quarterly performance bonus.
• Christmas and New Year staggered hours
• Company events and social every month and quarter.
• Inclusion in annual profit share.
• Last Friday of every month early finish.
• A collaborative and supportive team environment.
• Opportunities for professional development and career growth.
• Flexible working arrangements (hybrid office/remote model).
• 2 x 30 minute “me time” breaks, you can take for a late start, extended lunch, or early finish each week with approval from line manager (for workouts, walks, or family lunches)
• Company Pension

Reporting to: Managing Director 

Join POLARIS and be part of a team that’s passionate about driving brand visibility and authority through innovative digital PR strategies. If you’re eager to make an impact and thrive in a role where your creativity, storytelling, and outreach skills can truly shine, we’d love to hear from you!

To apply, please submit your CV and a short video introduction (max 2 minutes). In your video, tell us a bit about yourself, why you’re excited about this role, and what makes you a great fit. We want to see your energy and personality—don’t be shy!

This is a hybrid role, working a minimum of  3 days from our London office.