Quick links
Creating, editing, and managing a website, both from a technical/content perspective, requires the right platform to assist you. When shopping for a platform to build or expand your site on, one must carefully consider the base requirements plus ease of life additions this platform must provide as well as the skillset your team is capable of. There are many platforms and services to choose from; however, WordPress, HubSpot, & Framer are the consistent choices amongst the market.
Each of these has their own strengths, weaknesses, unique services, & intended audiences, so when considering which of these platforms to implement, it is best to take a moment to reflect on what needs you have and what your site best needs.
Summary of Each Service
As the purpose of this blog, we have included a summary of each service’s purpose & unique selling points below:
WordPress
A content management system (CMS) well known for its capability for customisation and versatility, coming with great base services, but its strength lies in its plugins, offering software that can fill nearly every need you can think of. A sure-choice platform for those who prioritise content production and optimisation on their website, primarily geared towards content, its user-friendly system is a considerable strength as editing pages and uploading content is straightforward for all staff. Yet a drawback is how it relies on plugins to implement interactive features & fully realise your site’s potential, which is a blocker as this requires coding skills to install and implement these customisations. This platform is open-source software, meaning that developers can share their established code for these plugins you wish to add, as well as easily allowing developers to edit your site to design it the way you wish. This software is great for building your site’s foundations & strengthening your marketing.
HubSpot
An AI-powered CMS platform known the world over as a robust all-in-one service, bringing the marketing, sales, operations, and client services teams together for a universal view of the customer in every stage of the customer journey. A platform offering this universality across all teams & with this diversity in its services is exactly its selling point, allowing for seamless transfer between teams, generating leads, nurturing your sales/marketing pipeline with content + advertising production, and managing customer relationships. Offering specialised and all-encompassing services for your entire business’s teams ensures this software is best used as a ‘business growth tool’ to streamline your team & aggressively expand.
Framer
A more beginner-friendly platform that implements a completely code-free design, simply using a drag-and-drop process. software that is focused on the aesthetics and interactive capability of the site, allowing you to test the pages you create for any limitations before pushing them live. Using this service allows you to analyse the user experience journey to ensure animation, interactivity, and functionality before you publish this site live. With a large range of customisation tools & components, open collaboration allowing for multiple users to edit a site at once, and a small learning curve for this platform, there is capability for your team to work quickly, efficiently, and competently to make quick fixes to a site or to develop complex pages.
Services
Below is a table that catalogues & provides quick reviews on the services offered by these platforms, so you can analyse this table and prioritise which services are more important to you to inform your decision to choose between these software’s.
Platform Comparison
SEO Capabilities
Professional Guidance
From an SEO professional’s perspective, we work with these platforms consistently throughout our projects & our accounts. Below is a summarized overview of these systems in day-to-day usage.
WordPress: This system is widely used by many businesses due to its broad support and versatility. Its all-in-one approach ultimately saves money by reducing costs associated with finding, integrating, and managing various plug-in tools. While some programming is needed, it uses PHP, a simple coding language familiar to many developers, making it easier for agencies to implement.
HubSpot: This program is time-consuming and has a poor reputation in the industry due to the challenges in sourcing, coding, and implementing the necessary plug-ins for projects. As a result, finding willing developers is difficult, leading to slow workload scheduling and longer implementation times, which delays results.
Framer: This platform is relatively new and serves well as a web-building tool, but it lacks strong SEO capabilities. Currently, it ranks 19th in the simple website building category, alongside competitors like Wix and Squarespace. While Webflow may offer a better solution for certain projects, WordPress remains the leader in both simple and customized builds. Framer is primarily geared toward prototyping and design, which can be great for customization but falls short for robust website development. If your main strategy focuses on content-driven traffic, such as guides and blogs, we believe it would be wise to consider the other listed options that offer stronger SEO support.
Conclusion
Each of these platforms has strengths in the user interface and services offered; these tables should help inform you of the services offered for you to prioritise necessity. A key consideration to make when evaluating these platforms is to assess the level your site is currently developed to & where you would like to expand on it.
If you would like to learn more about a migration for your site to these platforms, please click here.
If you would like to have an opinion on which one is best for your business, please click here to discuss with a leading SEO Migration Agency.
