Here at POLARIS, we’ve built up years of experience in organic search, making us something of an encyclopedia when it comes to understanding how search truly works. Right now, this expertise is more valuable than ever.
AI continues to transform the way people discover products. From Google’s AI Overviews to ChatGPT powered discovery and retail platform algorithms, organic visibility is evolving, and we’re here to help brands make sense of it.
This Thursday, (October 2025) we’re excited to host an exclusive breakfast roundtable, exploring how ecommerce brands can adapt and win as search continues to evolve. It’s an exciting moment for brands to rethink how they connect with their audiences.
Topic: Search in the Age of AI: Winning Market Share in a Zero-Click World
AI is everywhere right now and for good reason. It’s transforming how customers discover products. From Google’s AI Overviews to ChatGPT-driven search and retail platform algorithms, organic visibility is entering a zero-click environment – something we’ve never seen before. Naturally, this raises important questions:
- How can your brand remain visible in a zero click, AI driven search environment?
- How do you ensure audiences are discovering your brand across multiple channels and AI-powered platforms?
- How do you measure performance and market share when clicks are no longer the only metric?
These are challenges our roundtable will explore. It’s a space for ecommerce brands to share experiences, learn from peers, and discuss practical strategies for adapting to AI-driven discovery – all over a nice breakfast, of course!
At the event, we’ll hear how brands across fashion, beauty, and other sectors are already responding to AI in search. Open conversations between brands are key, comparing approaches and understanding AI’s impact across the ecommerce landscape is vital for the industry’s future. We know change can seem scary, but when brands work together, it becomes an opportunity, and this roundtable is a chance to show that these changes are genuinely exciting.
Market share has always been central to success. In an AI-driven, zero-click world, staying visible requires a strategic approach. Attendees will explore ways to adapt traditional SEO strategies and begin to search holistically. This event is designed to show brands how to overcome these obstacles and position themselves for growth.
Our goal is for every participant to walk away with fresh insights and practical ideas for navigating AI-driven discovery. Most importantly, we want brands to feel confident and inspired. AI is evolving fast, but with change comes opportunity, and we’re here to help brands seize it.
Because knowledge is power – and we love working with powerful brands.
This event is now fully booked, but please get in-touch for any future events or if you have any questions surrounding this topic. POLARIS is here to guide brands.
