Events & Roundtables

Curated discussions that bring together digital leaders, innovators, and POLARIS experts.

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Latest Event Spotlight


Search in the Age of AI: Winning Market Share in a Zero-Click World

Date: 16th October 2025
Time: 9:30 AM – 11:30 AM
Location: Riding House Fitzrovia, W1W 7PQ

As AI reshapes the way people discover products and services, Google’s AI Overviews, ChatGPT search, and retail platform algorithms are shifting traffic away from websites. Traditional SEO tactics alone aren’t enough. The businesses that will thrive are those who learn how to retain visibility, capture demand without the click, and build resilience into their digital growth strategy.

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INS/GHTFUL
TOGETHER

We’ve partnered with leading brands worldwide to deliver measurable growth and build long-term success. Now, we’re extending that expertise into events and roundtables, creating spaces where the brightest minds in the industry can connect, share, and shape what’s next.

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  • Upcoming Events
  • Search in the Age of AI Roundtable

Upcoming Events

Our events and roundtables bring together marketing leaders, ecommerce brands, and industry experts to share insights and tackle real challenges. Explore what’s coming up and find the right session for you.

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Search in the Age of AI

Key Themes for the Roundtable

/ The Zero-Click Challenge: What AI Overviews and generative search mean for organic visibility and CTR.
/ Owning Demand in AI Discovery Channels: Strategies for being cited, featured, and surfaced within AI-driven results.
/ Market Share at Risk: How to measure what you’re losing (or gaining) as discovery moves away from the SERP.
/ Retention & Growth Playbook: Building multi-channel resilience: SEO, content, partnerships, and performance marketing.
/ Futureproofing: How growth leaders should adjust investment and KPIs in a zero-click environment.

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"At POLARIS, our events are designed to be more than discussions — they’re spaces where brands can exchange ideas, uncover opportunities, and leave with strategies they can put into action straight away."
Amelia KellyGrowth Consultant

Frequently Asked Questions

  • Who are POLARIS events for?

    Our events are designed for marketing leaders and business owners who want practical insights into Organic Search, AI, PPC, and performance marketing.

  • Do I need to be a POLARIS client to attend?

    No — our roundtables and events are open to both clients and non-clients. They’re built to share expertise and bring the wider community together.

  • Are POLARIS events free to attend?

    Yes. Unless otherwise stated, our roundtables and events are complimentary for invited attendees.

  • How many people attend a roundtable?

    We keep our roundtables small (typically 10-15 participants) to make sure discussions are collaborative, focused, and valuable for everyone.

  • What can I expect from a POLARIS roundtable?

    Each session combines expert insight from our team with open discussion among attendees. You’ll leave with actionable strategies, peer learnings, and new perspectives on the challenges facing your industry.

  • Where are your events held?

    Our roundtables are hosted in central London venues, with select events also available online. Details for each event are included on the event listing.

  • Can I suggest a topic for a future roundtable?

    Absolutely. We welcome suggestions from attendees and industry peers — let us know what challenges or themes you’d like to explore.