While migrations are an inherently risky process, they are also a key to moving your website and business forward. By partnering with a website migration agency like POLARIS early on, you can be guided by experts that have answers to your questions to keep your project moving forward. Partnering with POLARIS ensures you will:
• Retain all of your online visibility, avoiding drops or improving keyword rankings.
• Improve your user experience for a better user journey and conversion path.
• Succesfully launch a new website that reflects your ambitions and facilitates new growth.
• Ensure your website is efficient to retain existing performance but grow after launch.
We have two migration packages that will ensure we launch your new website successfully.
Our Essentials website migration package, starting at £6,450.00 + VAT, is perfect for B2B businesses that have less than 25 critical performance pages in their website that need to be migrated.
For large scale, international and ecommerce websites, we have an advanced website migration package which starts at £14,450.00 + VAT, which allows for a full migration service from initial collaboration with your design team through to post launch support.
Our website migration services follow a strict 5 phase process to ensure success, every time.
As a leading SEO migration agency, our team consider critical areas of our approach when planning and executing website migrations for brands. To ensure a seamless website migration, the following considerations will be critical to our combined success in 2024.
By establishing detailed performance benchmarks, we identify the key structural and content elements that underpin your online presence. This ensures that critical assets are preserved and optimised throughout the transition, safeguarding your website’s authority, usability, and search prominence.
This ensures that POLARIS can act as your SEO stakeholder from the beginning and critique every decision made with regards to the new site that will soon be launched.
Website Migration ChecklistBy scrutinising proposed layouts and the architectural framework of your new site, we ensure continuity and enhancement of your existing strengths.
A comparative review of the current and redesigned site—alongside competitor analysis—provides a strategic perspective on preserving valuable assets while uncovering opportunities to elevate performance.
This data-driven approach empowers you to make informed decisions, refine digital strategies, and enhance audience engagement.
Additionally, we ensure compliance with search engine guidelines, safeguarding visibility and long-term sustainability in organic search rankings.
This includes analysing site structure, load efficiency, and accessibility to ensure an optimal user experience. Additionally, we create a comprehensive redirection strategy, meticulously mapping all necessary URL changes to minimise errors and preserve search equity.
This proactive approach ensures a seamless transition with minimal disruption to visibility and performance.
We rigorously test user pathways and tracking implementation to verify seamless functionality and engagement.
Additionally, we provide ongoing performance assessments for up to four weeks post-launch, delivering actionable insights to safeguard rankings, traffic, and overall digital effectiveness.
We managed Milton Park’s migration through a systematic approach, developing a project plan, setting up a phased scope of work, and guiding their marketing, design and developer teams with our experience. We launched and tracked their new website, engaging with multiple stakeholders and achieving traffic growth of over 30%.
“POLARIS conducted the migration with lots of hard work and passion. Your process was super to have helped us understand the migration.” - Joanna Harwood, MEPC Milton Park
Milton Park Site Migration
A website migration refers to the process of moving a website from one web hosting environment or platform to another. This could involve changing hosting providers, switching domain names, or even redesigning and restructuring the website. Website migrations are often done to improve performance, security, or functionality.
Before initiating a migration, it's essential to be aware of the following requirements and service limitations. While the majority of migrations are typically completed within 2-3 weeks, larger projects may require more time, our expert migration team will be on hand to advise with this. Your current website must remain operational throughout the migration, and any changes made to the site after migration approval will not be reflected in the migrated content. If you have any questions or require further assistance, please don't hesitate to contact a member of our team.
Partnering with an SEO agency during your migration process gives you peace of mind that the risks that are often faced during site transitions are being fully mitigated. An SEO agency provides complete oversight on your migration process, analysing and benchmarking performance, creating a safe migration strategy, and working with you through the transition itself to ensure a seamless process. Conducting a migration without a partner agency means putting your online visibility, user experience and website journey at risk.
A common misconception is that website plugins are able to competently handle a migration. This is wrong, they cannot. Migrations are multi-faceted, complex operations, with every migration has its own individual challenges. A standardised plugin will not be able to provide enough oversight or have the required experience to properly handle a website migration. Engaging a migration agency is the safest and most reliable way to conduct a seamless migration.
While website developers may be competent at handling some technical aspects of website migrations, they can often overlook the SEO-related aspects of a migration. Not being aware of such aspects can lead to search visibility issues which ultimately affect your traffic and conversions.
Before your website migration, our team conducts a comprehensive Website SEO migration audit. This audit involves a thorough evaluation of your existing website's performance, including factors such as rankings, technical aspects like speed and page load times. By benchmarking these statistics, we can provide a basis for comparison and report on the impact of the migration once it's completed.
To ensure complete oversight on your migration project and give yourself the best chance of mitigating risk, it’s best to engage an SEO agency as early as is possible into the process – ideally from the offset. Engaging the agency early allows them to help organise the scope and strategy for the migration, avoiding any scope creep that may need to occur if the agency joins late.
After your website migration, our team takes the necessary steps to ensure a smooth transition. We closely monitor and inspect search engine indexes, rankings, and organic traffic levels to minimize any potential losses and provide complete transparency on your website's performance. Additionally, we verify that all tracking and third-party scripts and tools are functioning as required, guaranteeing that your business reaps the intended SEO benefits from the website migration.
If you have more questions about migrations, or want to discuss your project, get in contact with our expert team using the form below.
Website refreshes and redesigns can give your online presence a fresh face and improve both brand reputation and the customer experience. While redesigns can seem simple, there are complexities to be configured in ensuring any SEO-critical content is carried over correctly, that the new designs are SEO-friendly and easy to read and crawl and providing enough continuity between the two sites so that search engines understand they provide the same offering. Having worked on a number of redesign migrations, we’ve garnered expertise on analysing your new templates and designs to ensure there is enough continuity and managing the transition for full compliance from a search-engine perspective.
With the platform market over-proliferated with a huge number of CMS, builder, and e-commerce solutions, migrating between different platforms often contains a number of unknowns that need to be researched or discovered during the process itself. As limitations and functionality vary from platform to platform, having key expertise and experience with platform-based migrations on the project is essential for a streamlined and successful outcome. Having overseen migrations between popular and niche platforms – including WordPress, Webflow, Framer, Odoo, Shopify, WooCommerce to name only a few – POLARIS can help you navigate complex migration environments to assured success.
Changing your brand, domain name, or your site’s top-level-domain, contains associated risk with ensuring search engines recognise continuity between the previous and new site following the migration. For top-level-domain migrations, choosing the migration format is a key consideration – as it must fit with the technical capabilities of your platform and fit with the scale of migration that is being undertaken. By involving us at the beginning of the process, we can perform a comprehensive analysis on the migration requirements and any technical limitations to suggest a best-practice approach and perform oversight for a seamless transition.
The journey for many brands is success. POLARIS have consistently guided marketers to embark on website migration projects to informed and confident to make the right decisions for the journey ahead. From redesigning wireframes to restructuring site architectures, we have over 10,000 hours of migration experience. Read what our partners have to say about their experience of choosing us as their site migration agency.
POLARIS accelerated the re-development of Milton Park’s new website as they were undertaking a slight re-brand on their current site. As identified by our SEO Agency team, the website had multiple technical and content issues which held back their organic visibility due to an inherited website with fundamental legacy issues.
