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WINNERS AT THE 2025 UK SEARCH AWARDS!
What a night last night was!
We are thrilled to have walked away from the UK Search Awards last night with not one, but two fantastic wins!
- Winners for Best Use of Search – Retail/Ecommerce (Small)
- Silver for Best SEO Campaign (Small)
Moments like this are always special, and it’s great to see the team’s hard work in delivering impactful ecommerce seo campaigns recognised on a stage like this.
Earlier this year, our work with Dune London earned Best SEO Campaign at the European Search Awards, and this latest recognition builds on that momentum.
About the Campaign
The campaign with Dune London began with a clear challenge, their key category and product pages weren’t surfacing consistently, and structural issues were holding back some of their most valuable search terms. We focused on fixing the foundations, resolving split authority, strengthening weak category pages, removing duplication and ensuring important products weren’t buried too deep to gain traction.
From there, we reshaped Dune’s category architecture to better reflect how people actually search for footwear. Refining core categories, improved navigation, tightened internal linking and expanded content around key discovery and seasonal terms.
Once these changes went live, the shift was immediate. Priority footwear categories gained visibility, more products indexed cleanly, and customers reached the right pages with far less friction. The commercial uplift that followed showed the impact of getting the fundamentals right.
What the Judges Said
Winners of Best Use of Search (Retail/Ecommerce – Small)
“An outstanding campaign that blended technical SEO excellence with internal education and stakeholder alignment to drive real transformation. Clear, measurable objectives, smart collaboration across teams, and impressive results made this a great example of how a small agency can deliver big-brand impact through insight, innovation, and execution.”2nd Place – Best SEO Campaign (Small)
“A well-constructed and insightful campaign that delivered strong execution and impressive client results. POLARIS showcased how PR and SEO can work seamlessly together to drive visibility and commercial impact. With a clear understanding of the client’s needs, they achieved tangible outcomes through a smart mix of technical and creative strategies.”
A Huge Thank You
This win is down to the people behind it. The team put so much into this campaign, from SEO and content to dev, outreach and analytics, and it’s great to see that work being recognised.
A big thank you as well to the team at Dune London for being such brilliant partners throughout. The collaboration on this continued partnership has been key to making this campaign a success.
Looking Ahead
We’re heading into 2026 ready to continue building on our partnership with Dune London and push things even further. The search landscape continues to evolve, and ecommerce brands need strategies that genuinely reflect how people stream, scroll, search, and shop. These wins recognise the strength in our approach and the value of doing the work properly.
As an experienced SEO Agency, we’ll continue helping brands navigate these shifts with strategies that put real customer behaviour at the centre.
If you’re a brand looking to strengthen your search performance strategy in 2026, we’d love to chat.
