To drive about swift change, a series of audits were conducted on key landing pages on the fintech website to rapidly enhance their SEO equity. Key markets were identified and then existing pages were optimized with best practice SEO.
As a part of the process, a sitewide architecture review was also conducted which determined a series of opportunity gaps around topics, keywords and corresponding landing pages when compared to 2 leading competitors. This resulted in additional landing pages being added which would close the gap against competitors and increase the clients SEO performance.
To compliment this onsite SEO strategy, a content campaign was setup focused on the benefits of using automation in a finance department. This was then used to drive leads through paid social activity, targeting a profile of 3 client types based on sector, company size, job function, and location.
POLARIS successfully increased leads from both targeted outbound activity and also inbound activity through SEO & Content marketing. Leads were fed directly into the clients CRM team, and overtime status updates were provided from the BD team on the validity of leads and success rate too.
by increasing online presence and exposure through search, lead generation increased dramatically
making the website more visible to search users through the strategic targeting of keywords
ranking on the top page for target keywords to increase traffic
"“POLARIS came in and were swift in their recommendations to us. Their approach to auditing our website gave us real insight into the technical challenges we needed to overcome.”"Matt StyliannouDigital Manager, Sidetrade