Alt Text

Used as accessiblity for those who cannot see images, so an alt tag is used to tell users on the website what an image is. Also helps with search ranking by improvements to site accessibility.

Other Definitions

Geotargeting

Targeting by location through content, for example 'SEO agency in…

Algorithm Update

Changes made to algorithms based on improvement to the user…

Google Ads

The Google platform for running PPC campaigns.